Head of marketing and business development

Был больше месяца назад

По договорённости

50 лет (родился 04 апреля 1975), cостоит в браке, детей нет

Москва

Занятость

полная занятость

Гражданство

не указано

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 18 лет и 8 месяцев

- Сентябрь 2010 – работает сейчас
- 15 лет и 3 месяца
Chief of marketing strategy
The largest market's player: finance, retail, telecommunications company, Москва
Обязанности и достижения:
Stategic analysis and planning of changes in marketing behaviour, products, branding, positioning. Creating a brand-new vision of marketing relationship, promotion, increasing of share, defending of week areas of business, growing potential products. Details will be available by interview
- Август 2008 – декабрь 2009
- 1 год и 5 месяцев
Chief marketing officer / Head of marketing
White Whind DIGITAL / Белый Ветер ЦИФРОВОЙ, Москва
Обязанности и достижения:
Chief marketing officer in largest consumer electronic retail chain (computers, digital devices, mobile etc) Departments under authority: - Market research and analytics - Advertising - Design and interior solutions - Marketing (brand management) Zones of responsibility: - Rebranding; - Start up the merchandising standard; - Marketing communications and advertising; - Short terms marketing; - Research and analytics; - Product management; - Brand management Achievements: - Increasing of brand awareness up to 11% in Moscow and 17% at regions by first six month of work - Best world-wide retail launch of iPhone 3G (appreciated by Apple California) - Brand new strategy of CRM and development of loyalty program
- Ноябрь 2007 – август 2008
- 10 месяцев
Head of marketing / Russia & CIS dept. (project)
Gateway inc., Москва
Обязанности и достижения:
Management of marketing communications of Gateway holding (incl. partners) on the Russia/CIS region 1. Strategic planning and making P&L plan of projects 2. Research of Russian CIS retail and gambling markets 3. Research of Russian market of "impressions" 4. Making recommendations and reports concerning media investments ability, M&A, risks and facilities, finding partner from advertising agencies for building the chain and M&A. 5. Consulting the partners of Gateway inc. for advertising, media market in Russia and Ukraine. Achievements: Strategy of flagmanship store of new multiproduct store, successful pre- M&A period
- Август 2006 – октябрь 2007
- 1 год и 3 месяца
Head of marketing and advertising dept.
Euroset, Москва
Обязанности и достижения:
Management of marketing communications of Euroset Head Office: Changes of image of Euroset company, new vision of brand, development the HR brand Strategic brand planning, Strategic planning of communications – creative and media Advertising campaigns, BTL campaigns HR-motivation retail programs Co-marketing activity with partners (vendors) of Euroset, Management of briefcase of brands, Management regional marketing activity, control of marketing departments in regional offices (16 representation offices in Russia, CIS and ex-USSR countries) Start-up of new business projects (MVNO, tourism retail, opening new categories (e.g. fun merchants) 21 subordinates in HQ, 14 heads of marketing in local offices as subordinates Achievements: Over than 60 successful national-wide marketing initiatives per year; successful lunch of MVNO project, increasing ARPU; restart of internet shops, increasing of sales up to 30%.

Образование

- Высшее образование
- Дневная/Очная
- 1997
Московский технологический университет
Факультет: Vms

Обо мне

Дополнительные сведения:

Reading, music, aviation Life experience: The experience of lecturing in Moscow State university of management (chair of sociology and public relations); the experience of public appearance (seminars, conferences etc.); Professional skills: The experience of building and managing work groups for marketing and media (strategic and tactic) tasks, research and analysis (e.g. by regression models), perfect knowledge of media market and advertising agencies (local supplyers and Internetaional media chains), good knowledge of regional media markets and local advertising and BTL agencies (incl. CIS markets). Компьютерные навыки: PC, Mac user