Обязанности и достижения:
Worked out and implemented marketing strategy of the company (58 stores in 20 cities of RF). Optimized department's 4 subdivisions' activities (CRM, Advertising, Design, Documentation).
Developed whole range of marketing activities targeted to increase both traffic and sales in the stores.
Arranged product matrix to achieve maximum impact on potential target groups. Implemented sales stimulating co-branding programs.
Analyzed efficiency of implemented marketing campaigns and activities.
Managed loyalty program procedures.
Launched Mystery shopper’s activities, legends and forms of reports. Defined recommendations for store execution improvements.
Managed interaction with clients: stimulation programs, exchanges and returns, feedback.
Managed marketing researches and competitive analysis.
Developed and maintained relationships with the counter-parts, agents and representatives of trade centers.
Established and developed advertising policy and PR. Planned media campaigns in magazines, radio, TV, web.
Planned and supervised POSM creating activities (season catalogs, newsletters, booklets, leaflets, etc).
Guidelines and consultations related to the stores’ design.
Established and controlled department budget, monitored financial reports and figures.