Sports Marketing Director

Был больше месяца назад

По договорённости

56 лет (родился 04 апреля 1969)

Москва, готов к переезду

Занятость

не указано

Гражданство

Россия

Контакты

Телефон

Почта

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Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 17 лет и 9 месяцев

- Февраль 2012 – октябрь 2014
- 2 года и 9 месяцев
Associate director marketing
Russian Olympic Committee, Москва
Обязанности и достижения:
 Commercial & Marketing properties development – conducted an audit of commercial revenues’ sources; developed and launched ROC marketing and commercial strategy. Built new expertise in hospitality, ticketing, licensing, charity & donations programmes. Initiated, negotiated and signed a contract (IOC – Sochi-2014 – ROC) for ROC to start marketing and commercial activities in the period following the closure of the Sochi Olympic Games  Sponsorship – strategy and policy development; proposals elaboration, packaging and pricing; searching and negotiating sponsorship in vacant categories; selling extra sponsorship options to existing Sochi-2014 clients. Signed additional sponsorship contracts with Panasonic, Coca-Cola, Samsung, Carlsberg Group, Ingosstrakh, Adamas, EF, etc. Servicing & managing sponsors – built and maintained relationship with clients’ pool  Team Russia – project aimed to attract non-governmental funding to elite and mass sport. Marketing strategy development; identification of commercial sports products and properties; content creation and packaging; revenue making solutions for sports governing bodies; launch concept and plan development
- Август 2010 – январь 2012
- 1 год и 6 месяцев
Sports-business consultant
SPORTS-BUSINESS CONSULTANCY
Обязанности и достижения:
 Business Development – solutions for generating maximum revenue from sports properties.  major areas of expertise: sponsorship, event management, ticketing, hospitality, advertising solutions  clients: Superleague Formula; Astana cycling team; Russian Football Union; etc.  identification of new markets and partnerships, new products and services development  Event & Project Management – event planning, coordination and operations; event monitoring & reporting systems and processes; Knowledge Management processes and systems; Risk Management programmes
- Май 2009 – август 2010
- 1 год и 4 месяца
PROJECT DIRECTOR (project-based contract)
AIM Marketing
Обязанности и достижения:
 FIFA Confederations Cup 2009 – “Digital Perimeter Advertising” project for FIFA Confederations Cup 2009 and FIFA World Cup 2010: project planning, executing, and controlling; Evaluation Report creation and production  Business Development: research and proposal for new business areas, strategic alliances, growth possibilities
- Сентябрь 2007 – май 2009
- 1 год и 9 месяцев
Associate director
INFRONT Sports & Media
Обязанности и достижения:
 Business Development for Infront Sports Services division. Position’s objective – to expand department’s area of activities by establishing a “one-stop shop” solution for event organisers.  built department’s new expertise in event planning & management, bidding, ticketing, hospitality.  secured new customers and penetrated existing, such as: IIHF, EAA, FIFA, Bern 2011 European Figure Skating Championships, Superleague Formula, Barcelona 2010 European Athletics Championships, Asian Winter Games 2011, Volvo Ocean Race, etc.  Hospitality – business development for Infront Hospitality Management division  hospitality concepts and plans development, such as Volvo Ocean Race: hospitality areas, prices, activities, segmentation, partners and contractors, production & sales model  sales & marketing activities  Business & Strategic Planning – defined departmental vision, identified key success factors, risks and opportunities, set up long-term priorities and objectives; established a basis for operational activities
- Октябрь 2005 – июнь 2007
- 1 год и 9 месяцев
PROJECT DIRECTOR (project-based contract)
JDH Consulting
Обязанности и достижения:
 Bidding – Almaty 2014 – bidding city for the XXII Olympic Winter Games. Designed and planned bidding strategies and tactics; Bid Book: developed content (13 out of 25 sections) and supervised production  Event Management – VII Winter Asian Games. Event strategy elaboration and games managerial concept development; initial development of the games’ Master Plan; elaboration of the games operational budget
- Январь 2004 – октябрь 2005
- 1 год и 10 месяцев
Project Manager (project-based contract)
INTERNATIONAL OLYMPIC COMMITTEE (IOC)
Обязанности и достижения:
Olympic Games Department, Strategic Planning Section  Event Management – development of the Olympic Games Master Schedule – a proactive planning concept and tool to set up targets, milestones, responsibilities and deadlines. Concept elaboration, content and tool development for the second generation (MSII)  Risk Management – development of Olympic Games Risk Management programme, dealt with risks related to the Olympic Games project. Includes three sub-projects: Issues Management, Risks and Opportunities Management, Crisis Management. Managed project’s start up, concept & methodology development, and implementation  Planning & Coordination – set up tools, processes & procedures for coordination of concurrent Olympic Games editions. Development of the Games Readiness Integrated Process (process to be applied to deliver the Games)  Knowledge Management – implementation of a programme to collect knowledge and experience from previous Games Organisers and to pass it to future Organisers in a form of information and services
- Июнь 2000 – сентябрь 2002
- 2 года и 4 месяца
Head of Sports Marketing
BWA/Rapp Collins, Москва
Обязанности и достижения:
 Event Management: events’ policy & strategy development; event planning; coordination and monitoring of events’ portfolio; events staging and operations; post-event analysis. Events’ portfolio: Russian Snowboarding Nokia Cup, Extreme Sports Festival, Inline-skating and Skateboarding Contests; Sprite music road show, etc.  Development and execution of sponsorship strategies and plans for brands and events  Sponsorship selling: sponsorship proposals elaboration, packaging and pricing, contracts negotiation  Sponsorship activation: planning and implementation, integration of sponsorship into a brand’s marketing mix. Special programmes for hospitality, celebrity endorsement, product placement.  Servicing & managing sponsors, providing complete sponsorship service: sponsorship implementation plans, facilitation of planning, issues resolution, feedback with provision of information and analysis
- Февраль 1998 – июнь 2000
- 2 года и 5 месяцев
Head of marketing department
Cosmos-TV, Москва
Обязанности и достижения:
 Strategic Marketing: identification of marketing opportunities for corporate growth, elaboration of marketing plans and strategies, development and implementation of the Integrated Sales / Marketing Strategy  Brand audit execution, brand and product redesign, set up and support of marketing & sales concept  Pricing policy and product formation: analysis of the product line, withdrawal of ineffective and launching of new products  Created and promoted new corporate identity: logo, slogan and design. Launched new corporate web-site
- Сентябрь 1995 – февраль 1998
- 2 года и 6 месяцев
Marketing Manager
Adidas representative office for CIS, Baltic Republics and Mongolia, Москва
Обязанности и достижения:
 Advertising: national and local advertising campaigns – planning, development and execution. Coordinating, supporting and controlling regional distributors’ advertising campaigns and marketing activities  Sponsorship: company’s sponsorship policy and strategy development, management of the company’s sponsorship portfolio. Seeking, selling, and servicing sponsorship for adidas-owned events.  Event Marketing and event-based marketing communications solutions. Promotional events with professional athletes & clubs; cross-promotional activities with non-competitor brands  Event Management: planning and staging sports events and tournaments - adidas Streetball Challenge (21 major cities), Predator Cup (mini-football) national competitions. Organisation and execution of non-sport events: exhibitions, collections presentations, press conferences  Licensing Programmes: control over logos and marks, ensuring the quality and consistency of all locally produced merchandise  Marketing Research: advertising campaigns efficiency evaluation, brand awareness researches; focus groups, market opportunity reports for several newly-launched products

Образование

- Магистр
- Дневная/Очная
- 2003
MBA in Sports
- Высшее образование
- Дневная/Очная
- 1996
Московский государственный институт международных отношений МИД России (Университет)
Факультет: Международной журналистики
Специальность: PR

Обо мне

Дополнительные сведения:

 Professional in the business of sports  Competent marketer with first-hand Sports Marketing and Sponsorship experience; b2b sales & marketing in international environment  Proven experience in Event Management, covering all aspects of event continuum: bidding – planning – development – staging – evaluation  Expertise in Project Management and Risk Management areas  Practical knowledge of event’s major operational areas (accreditation, ticketing, venue operations, hospitality, marketing operations, signage)