Обязанности и достижения:
360° brand management of PIT and Zolotoye brands. Brand Winning Market segmentation, Brand Development, Strategic repositioning, Portfolio and price management.
Full re-design of PIT (bottle, labels, positioning). Launch of innovative Cap-Glass for PET bottle. Researches. TTL promotion - TV, OOH, Indoor, Internet, national promo etc. Sponsorship of huge events (Nashestvie 2006-2008, MAKS). TV sponsorship (Nasha Russia). Results vs LY: PET + 35%, Glass bottle + 15%, Can + 25%.