Head of Marketing

Был в этом месяце

По договорённости

40 лет (родился 28 февраля 1985)

Москва, готов к переезду

Занятость

полная занятость

Гражданство

Россия

Контакты

Телефон

Почта

Будут доступны после открытия

Профессиональные навыки

Бренд-менеджмент
Управление проектами
Продвижение бренда
Brand Management
Маркетинговые коммуникации
Планирование рекламных кампаний
Работа с большим объемом информации
Social Media Marketing
Маркетинговый анализ
Event Management
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Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 19 лет и 1 месяц

- Март 2025 – работает сейчас
- 9 месяцев
Brand Director
Пикник, Москва
http://www.yollo.com
Retail Chain (Clothing, Footwear, Accessories), Internet Store
Обязанности и достижения:
Built new fast fashion brand from scratch: brand platform, e-commerce, and marketing team. Defined go-to-market strategy and positioning in competitive European market. Achieved 3× online sales growth and 4× traffic increase within 3 months. Implemented agile processes and KPI-driven reporting across brand and digital functions.
- Июнь 2024 – февраль 2025
- 9 месяцев
Бренд директор
2MOOD, Москва
Retail Chain (Clothing, Footwear, Accessories), Internet Store
Обязанности и достижения:
Repositioned brand to improve relevance with young fashion audience. Scaled CRM by +100K contacts in 5 months, increasing repeat purchases. Launched new beauty category, building incremental revenue stream. Delivered the brand’s first cross-industry collaboration, boosting awareness and PR reach.
- Июль 2023 – июнь 2024
- 1 год
Директор по маркетингу
Универмаг Цветной, Москва
http://www.tsvetnoy.com
Retail Chain (Clothing, Footwear, Accessories), Clothing, Footwear, Accessories, Textiles (Promotion, Wholesale), Clothing, Footwear, Accessories, Textiles (Manufacturing)
Обязанности и достижения:
Led marketing transformation of a premium department store. Increased NPS and brand health scores, strengthening customer loyalty. Achieved #1 digital share of voice among competitors in premium retail. Developed cross-channel campaigns integrating retail, e-commerce, and cultural activations. Optimized budget allocation, delivering higher ROI across media channels.
- Август 2018 – март 2023
- 4 года и 8 месяцев
Директор по маркетингу
Леви Штраусс Москва, ООО, Москва
http://www.levistrauss.com
Retail Chain (Clothing, Footwear, Accessories), Clothing, Footwear, Accessories, Textiles (Promotion, Wholesale), Clothing, Footwear, Accessories, Textiles (Manufacturing)
Обязанности и достижения:
Directed marketing strategy across multiple regions (CIS, Baltics, Nordics, Benelux). Attracted 400K+ new loyalty members in one year, generating $5M+ incremental revenue. Doubled e-commerce sales in 2021 through digital campaigns and CRM activation. Positioned Levi’s as #1 lifestyle brand in several key markets. Delivered award-winning cultural projects (music, sustainability), recognized internally and externally. Managed cross-functional team of 20+, driving high performance and talent development.
- Сентябрь 2017 – сентябрь 2018
- 1 год и 1 месяц
Marketing director
Crocus Group, Москва
http://www.crocusgroup.ru
Development
Обязанности и достижения:
Oversaw marketing for a portfolio of 19 brands (luxury, denim, lifestyle). Built CRM ecosystem from scratch across retail and hospitality. Introduced data-driven planning, aligning retail and entertainment business units. Managed marketing budgets of $10M+ annually, ensuring ROI delivery. Developed long-term partnerships and co-branded initiatives with key suppliers.
- Август 2007 – июль 2017
- 10 лет
Senior Brand Communication Manager
adidas Group, Москва
http://www.adidas.ru
Retail Chain (Clothing, Footwear, Accessories), Retail Chain (Sports Goods), Internet Store, Retail Chain (Children's Products)
Обязанности и достижения:
Repositioned adidas Originals into the #1 lifestyle brand within 3 years. Directed iconic Superstar and NMD launches, achieving record-breaking sales. Founded and scaled the influencer marketing department (200+ active ambassadors). Led World Cup 2018 activations and flagship store launch at Kuznetsky Most. Consistently exceeded sales, traffic, and engagement KPIs across multiple seasons. Coordinated cross-functional teams across product, retail, and PR.
- Июнь 2005 – июнь 2006
- 1 год и 1 месяц
Student Brand Manager
Red Bull Russia
Non-alcoholic Beverages (Promotion, Wholesale)
Обязанности и достижения:
Support Brand Managers in all areas of activities Organise own events to gain brand loyalty

Образование

- Высшее образование
- 2008
Российский экономический университет имени Г.В. Плеханова
Факультет: Факультет политологии и права \ Финансовое право
- Высшее образование
- 2007
Российский экономический университет имени Г.В. Плеханова
Факультет: Международные Экономические Отношения \ Внешнеэкономическая Деятельность
Специальность: Специалист

Обо мне

Дополнительные сведения:

Brand & Marketing Director with 16+ years of experience across Levi’s, adidas, Red Bull, Tsvetnoy, etc. Expert in brand strategy, communications, e-commerce, CRM and consumer engagement. Known for scaling global brands, launching new players, and delivering measurable growth in highly competitive markets Бренд-менеджмент, Управление проектами, Продвижение бренда, Brand Management, Маркетинговые коммуникации, Планирование рекламных кампаний, Работа с большим объемом информации, Social Media Marketing, Маркетинговый анализ, Event Management, Маркетинговые исследования, Проведение презентаций, Управление командой, Организация мероприятий, Планирование маркетинговых кампаний, Разработка маркетинговой стратегии, Пользователь ПК, Leadership Skills, Деловая переписка, Teamleading, CRM, OMNI, Financial Management, Budgeting, Retail, P&L, Sustainability, D&I, Работа в команде, Управление персоналом