Обязанности и достижения:
The responsibilities: maximum profitability achievement (profit maximization & costs optimization for the long term).
Business develoment: marketing, the New Business Strategy creating, HR - new solutions, PR activities, sales activities, operational management, economic activities.
Implemented: the business is regrow from the negative profitability -14 000 Euro/month in 2.5 years; a land conflict with the town administration is solved - purchased the disputed plots of land.
The new business development strategy is created and successfully implemented: marketing (competitive analysis, determination of actual and potential target groups and their current and potential requirements, the implementation of activities under the demands of the target groups, including the of the unique tour.products creation, new additional services, rooms renovation), HR (result-driven and high motivated team created on the customer-oriented corporate culture base; formed the commitment of the employees of the company, provided staff training and capability of interchangeability of employees, created unique service standards, new job descriptions, system of a personnel reserve-list), PR (private friendship with the town Mayor and key town officials and local business elite, 3 charity events, 5 publications in the local press, rebranding, a good reputation is actively restored at the local level), sales (active work on the creation and development business-partners database: international touristic fair participation as a visitor, Internet-sales, personal contacts: attracted 7 new strategic business partners, implemented 2 pilot high-margin projects, created 2 new additional lines of business), economic activities: restored 35% of the room stock, the renovation of the building: new windows, new roof, etc.