Обязанности и достижения:
- Defined and elaborated the brand architecture and strategy for two global brands
- Launched and facilitated sales in Australia, Hungary, Czech Republic, Slovakia, Germany, USA
- Developed and implemented annual plans of trade marketing activities for the key-accounts and retail chains
- Implemented marketing plans and budgets achieving marketing target for each defined market
- In a partnership with the key industry players developed 4 new product lines that created an exponential sales growth
- Built lasting partnerships: 7 SKUs were chosen for the private label production by the leading European distributors; successfully out-licensed 2 products for the production in Russia