Head of Marketing, Marketing Director

Была больше месяца назад

110 000 ₽

47 лет (родилась 21 марта 1978), не состоит в браке, детей нет

Москва

Занятость

полная занятость

Гражданство

не указано

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 22 года и 6 месяцев

- Октябрь 2013 – работает сейчас
- 12 лет и 2 месяца
Head of Marketing
GC "Sedatec" (robotics distribution; the complex solution of engineering tasks for safety of power generation facilities, the oil and gas industry, fire safety, engineering constructions, transport, etc.)
Обязанности и достижения:
Key responsibilities: • Strategic and operational planning of marketing, advertising and PR; • Management of marketing department; • Launch of the innovative product of interactive advertising - the service robot; • Market monitoring, analysis of the competitive environment; • Production positioning; • Development and implementation of marketing strategy of promotion of the products on the market; • Development of non-standard promo ideas; • Budgeting; • Identification and development of sales channels; • Optimization of pricing policy; • Negotiations with key customers; • Planning and organization of the company's participation in exhibitions and business events: presentations, seminars, shows, business lunches, etc. The basic achievements: • Development and creation of the training materials for sales staff and customers; • Creating a creative concept of advertising and information materials; • Business development: attracting of the large customers, customer relationship management; • Development of motivational programs for partners.
- Июнь 2013 – сентябрь 2013
- 4 месяца
Product Manager, temporary project
"BREEZE - Climate Systems" (production and distribution of climatic and heating equipment)
Обязанности и достижения:
Key responsibilities: • The launch of the new own brand of the heating equipment; • Development and implementation of marketing strategy of promotion of the products on the market; • Management and optimization of assortment; • Cooperation with suppliers; • Optimization of pricing policy; • Management of warehouse stocks (planning of purchases, control of the goods remains); • Market monitoring, analysis of the competitive environment; • Sales promotion (actions, promotion programs, advertising materials, site, etc.); • Preparation and carrying out of the presentations of the new equipment for the sales staff and clients. The basic achievements: • Creation of a full package of promotional materials of the new equipment (technical product catalogue, price list, booklet, advertising modules in the press, promotional stand, souvenirs); • Development and creation of training materials for sales staff and customers; • Creation of the concept, content of a new site; • Development of motivational programs for partners; • Writing articles about the new equipment in the trade press.
- Июнь 2012 – март 2013
- 10 месяцев
Product Manager
GC "DIGIS" (LLC "Digital Systems") (distribution of presentation and audio-video equipment, system A/V integrator)
Обязанности и достижения:
Key responsibilities: • Development and implementation of marketing strategy of promotion of the products on the market; • The development of sales channels (sales planning, motivation programs, etc.); • Management and optimization of assortment, launch new products on the market; • Interaction with vendors on a whole range of issues; • Management of warehouse stocks (control of content, planning of purchases); • Control of mutual settlements with vendors; • Optimization of pricing policy; • Market monitoring, analysis of the competitive environment and customer needs; • Sales promotion (marketing actions, promotion programs, participation in seminars, exhibitions, forums); • Quality control, work with claims; • Consultations and help in a choice of the necessary equipment in work on difficult projects, tenders; • Preparation and implementation of training, presentations for sales staff and customers. The basic achievements: • Development of motivational programs for partners; • Development and creation of training materials for sales staff and customers; • Increasing of sales volumes of the brands.
- Июнь 2011 – май 2012
- 1 год
Product Manager
GC “Universal” (“Electroservice”, TM “UNIVersal”) (manufacture and sale of electrical, lighting products)
Обязанности и достижения:
The basic duties: • Monitoring of the market, analysis of competitive environment and customer needs; • Development and realization of marketing strategy of promotion of the products on the market; • The positioning of products on the market, market segmentation; • Development of assortment policy, optimization of assortment and pricing policies; • Development of new products of the company; • Search and work with foreign manufacturers for new products (negotiations, correspondence concerning the most profitable conditions for cooperation, the conclusion of international contracts, formation and placement of the orders); • Search and work with alternative foreign manufacturers for expanding the range of the products; • Budgeting; • Analysis of the sales; • Development of the programs of products promotion; • Quality control, work with claims (interaction with suppliers); • Preparing and carrying out of exhibitions, presentations and seminars. The basic achievements: • Development from "zero" and launch new products (under the brand of the company); • Creation of the creative concept of products packaging; • Formation of the creative concept of advertising and information materials of the new products.
- Февраль 2009 – июнь 2011
- 2 года и 5 месяцев
Brand Manager
GC «Under It Lighting» (distribution of lamps and lighting equipment of "premium" class from manufacturers of Europe and the USA, designing and light design, complex realization of light decisions)
Обязанности и достижения:
The basic duties: • Positioning of the brands in the market, market segmentation; • Management of product portfolio of the brands, a conclusion to the market of the new goods; • Purchase of the goods on a warehouse (free sale), optimization of the stock; • Forecasting of the sales volumes; • Optimization of the price policy of the brands; • Planning and management of the marketing budget; • Research of the market, the competitive environment; • Working out, coordination and the control of carrying out of the marketing actions; • Preparation and carrying out of trainings, presentations of the brands for sales staff and clients; • Preparation and conducting of industrial tradeshows, participation in a foreign exhibition (Italy). The basic achievements: • Development of motivational programs for partners; • Development and creation of training materials for sales staff and customers; • Optimization of analytical system of the company (development and use of new reports in analytical base of the company); • Business trip on light factory to Italy (studying of manufacture, features of the goods, commercial conditions); • Business trip to the international exhibition of interior design, furniture and light «I Saloni 2011" in Milan, Italy (the studying of novelties, current market trends, negotiations with foreign partners).
- Сентябрь 2007 – январь 2009
- 1 год и 5 месяцев
Brand Manager
GC "Russian sea" (manufacture and sale of the food products: fish and seafood)
Обязанности и достижения:
The basic duties: • Development and realization of marketing strategy of promotion of the brands; • Development and conclusion to the market of new brands; • Development of positioning of the brands in the market; • Optimization price and assortment strategy of the company; • Forecasting of sales volumes; • The control and execution of the budget; • Realization of the analysis of the market, detection of requirements of consumers to a product, the analysis of the attitude of consumers to a product; • The control of product quality, carrying out of actions for improvement of product quality, packing; • Coordination and the control of work of the divisions participating in the project on each product; • Preparation and carrying out of exhibitions, presentations, seminars. The basic achievements: • Development and conclusion to the market of production under own trade marks (private labels) of federal retail networks; • Development of new products under own brand; • Development and carrying out of redesign of product packing; • Preparation and writing of analytical reports on different categories of the goods in the market of fish and seafood.
- Июнь 2005 – август 2007
- 2 года и 3 месяца
Deputy Head of Marketing
Holding "8th of March" (manufacture and sale of upholstered furniture)
Обязанности и достижения:
The basic duties: • Development of the general marketing strategy of the product promotion of the company;; • Carrying out of marketing researches; • Preparation of recommendations on creation of new production, change of characteristics of production; • Optimization of the assortment strategy; • Preparation of recommendations on optimization of the price policy; • Preparation of the offers on perfection of structure, composition and the organizations of work of sale network; • Support and development of firm style of the company; • Development of advertising strategy; • The organization external marketing information system of the company; • Preparation and carrying out of exhibitions, presentations, seminars. The basic achievements: • Direct participation in work on creation of the marketing department “from zero”; • Development and preparation of offers and recommendations on creation of new production, change of characteristics of production to a company management and a department of development; • Preparation and writing analytical reviews, reports; • Preparation and carrying out of presentations.
- Апрель 2003 – май 2005
- 2 года и 2 месяца
Brand Manager
Holding "Trading square" (sale of finishing and construction materials, rendering of services on a complete set of objects of the real estate)
Обязанности и достижения:
Basic duties: • The formulation of the tasks, the organization, coordination, check of the works of the marketing-analyst and servicing departments within the framework of the specified directions; • The analysis of an environment (research of the markets, clients, competitors, etc.); • The analysis of the domestic information (the basic parameters of activity within the framework of directions); • Development and the organization of actions on sales promoting; • Development of advertising strategy; • Planning of the marketing budget; • The estimation of perspectivity of the Russian regions by way of opening branches, shops, warehouses and other forms of presence of holding; • Preparation and carrying out of exhibitions, presentations, seminars. The basic achievements: • Experience of administrative work; • Development and initiating of new structure of a site of holding; • Development and creation of a full promotional materials on a new direction "Complete set" (a picture album of the works, booklets, a material for dispatch and etc.); • Development and carrying out the PR-campaign of the holding.

Образование

- Высшее образование
- Вечерняя
- 2000
Московский государственный открытый университет имени В.С.Черномырдина
Факультет: Business and Management
Специальность: Management

Обо мне

Дополнительные сведения:

Business qualities: Aiming at result, responsibility, attentiveness to details, organization in work, excellent communicative skills, diplomacy, professional flexibility, an active living position, high learning ability, an analytical mentality. Hobbies: yoga, travel, photography. Special knowledges and skills: • Management experience, • Experience of creation of the marketing department from "zero", • Defining the strategy of brand development, development of an integrated marketing plan, • Development and launch the brands from "zero", • Development and realization of marketing strategy of the brands promotion, • Development of the concept of the brands positioning, • Optimization price and assortment strategy of the company, • Forecasting of sales volumes, • The control and execution of the marketing budget, • Initiation and carrying out of marketing researches, • Realization of the market analysis, identification of consumer requirements to product, the analysis of the consumer attitude to product, • Quality control, carrying out of actions for improvement of the product and packing quality, • Planning and organization of the company's participation in exhibitions and business events: presentations, seminars, shows, business lunches, etc. • I have an analytical mentality, • English (upper intermediate), • Working experience with suppliers in Southeast Asia, Europe, USA, • The advanced user of the personal computer (Windows, Word, Excel, 1С, Power Point, ACDSee, Adobe Photoshop CS, Outlook Express, Internet)