Marketing communications manager

Была больше месяца назад

По договорённости

39 лет (родилась 21 октября 1986)

Москва

Занятость

не указано

Гражданство

не указано

Контакты

Телефон

Почта

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Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 18 лет

- Май 2013 – работает сейчас
- 12 лет и 7 месяцев
Marketing Manager
Moroccanoil, Москва
Обязанности и достижения:
Taken on board to complete strong team of managers in order to execute different kinds of Marketing projects for Moroccanoil brand. • Working out and implementation of the efficient marketing strategy for the brand in Russia within the frames of the budget with the focus on either B2B or B2C activities. • Development of communication and media action plan within the frame of Moroccanoil brand strategy • Brief preparation for agency, media agency supervision • Local website and social networks management • Development and implementation of digital advertising campaigns • Budget control and follow up (monthly reporting) • Product launch coordination and control: price building, sales forecasting and planning, product presentation, POSM development • Development and and execution the marketing and trade marketing plan to the customers (beauty salons and chains / Sub distributors). Increase of sales and market share of products with each trade partner. • Proofread and translation of all communication tools into Russian • Control and approval of information content, digital campaigns and promotion of the brand in social networks • Organization and control of special partner and sponsorship events • Translation and writing press-releases, POSM and other information translation both for internal and external use • Events organization in line with global Brand strategy (celebrities and media-partners engagement) Management projects: • Close cooperation with celebrities. Organization and control of local celebrities and media persons photo shootings for the elevation of the brand awareness • Organization and control of the fashion events participation (Volvo Fashion Week, Mercedes Benz Fashion Week) • Organization and control of hair stylist operation at backstage at New York Fashion Week 2014 • Brand presentation at the annual award ceremony by Hello! Magazine, TOP Beauty event • Brand presentation at Turetsky Choir Concert in Barvikha Concert Hall
- Август 2011 – май 2012
- 10 месяцев
Marketing Specialist (After Sales)
Porsche Latin America
Обязанности и достижения:
• Responsible for the complete Driver’s Selection by Porsche Design business (Porsche Lifestyle accessories) process and operations, products and marketing materials management, ordering and logistics processes, special marketing promotional activities (budget calculation, control, reporting) in the Porsche Latin America Regional Office • Provided marketing support to sales managers of Porsche Importers. Developed and organised product trainings. Controlled and supervised business operations of the Porsche Importers in the area of Porsche Design Business • Preparation and attendance of aftersales marketing meetings and events of Porsche dealerships • Developed proposals for Porsche Importers for Porsche Design sales stimulation • Administrated Porsche Partner Network Portal. Responsible for the informational updates concerning Porsche Design products, operations and business • Responsible for all kinds of promotional campaigns • Develops merchandizing guidelines • Worked closely with external stakeholders, mainly the importers and the agencies, media • Developed a strategy for a web-based sales platform for Porsche Design products for the Latin American region. • Management event planning including those for the Annual After Sales Dealer Conference in Cancun, Mexico, Porsche Latin America Corporate Run. • Supported of the whole After Sales training organization.
- Декабрь 2006 – июнь 2011
- 4 года и 7 месяцев
Aftersales Marketing Specialist
Porsche Russland, Москва
Обязанности и достижения:
The Responsible for the complete Driver’s Selection by Porsche Design (Porsche Lifestyle accessories) business process and operations, DS products and activities: • Support of operational marketing activities (website maintenance, representational tasks, PR support of the project, research and involvement of contractors as part of marketing strategy). • Support of the development of a marketing strategy and the related budget. • Preparation and attendance of aftersales marketing meetings and events of Porsche dealerships • Controlled, supervised and supported business operations of the Porsche Dealerships in the area of Porsche Design Business. Controlled sales points of Porsche Design products and compliance with Porsche standards. Prepared and organised trainings for Porsche Design sales managers • Developed and approved local POSM. Supervised the translation and the corporate identity of local POSM (internet banners, roll-up banners, folders, catalogues etc.) Managed POSM production or logistic process. Developed and supported the placement of advertising banners in the Internet portals. • Analysed, controlled and optimised the assortment of Porsche Design products in Porsche Russia central warehouse, developed recommendations of the assortment and stock for Porsche Dealerships • Controlled Porsche Design certification process for the Russian region • Supervised Porsche Design warranty process and warranty claims

Образование

- Высшее образование
- Дневная/Очная
- 2008
International Institute of Law and Economy
Факультет: Economics
Специальность: Management

Обо мне

Дополнительные сведения:

Looking for new job opportunities in marketing communications and PR. To apply my experience in brand development, promotion of marketing strategies, new products launching and partnership events development.