Marketing communications manager

Была больше месяца назад

По договорённости

41 год (родилась 12 октября 1984)

Москва

Дмитровская

Занятость

полная занятость

Гражданство

Россия

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 18 лет и 3 месяца

- Март 2012 – работает сейчас
- 13 лет и 9 месяцев
Head of marketing communications
Rostelecom, Москва
Обязанности и достижения:
OnLime and Rostelecom brands promotion on the territory of Moscow and Moscow region: broadband Internet, digital and interactive TV, IP telephony • Marketing plan development and implementation • OnLime brand products communication strategy development • Brand platform development • Advertisement campaigns development and implementation (360 D, including TV production) in the territory of Moscow and Moscow region: from the development of marketing and communication briefs up to the final results with the company’s management and performance evaluation • Group management and control performance of tasks to employees, such as the development of promotional materials (ATL, BTL, Digital, workflow) • Promotional and advertising materials control of production and providing customer service centers with it, branch monitoring compliance of merch-book • Participation in the media strategy development, interaction with the media agency, the implementation of media plans • Increasing spontaneous brand awareness vs 2012 (2nd place vs 5th) • 2nd place in the market in terms of subscribes in 2014 vs 4th in 2012
- Июль 2010 – январь 2012
- 1 год и 7 месяцев
Marketing communications manager
Marussia Motors LLC, Москва
Обязанности и достижения:
Marussia brand launch and bringing to market the brand products –premium sport cars • Market plan development for 2011 • Development and implementation of marketing and communication activities for all the channels according marketing plan – social media, Internet, TV, press, events, POSM • Company corporate style development and implementation • Partner and client events organization (mostly abroad) – exhibitions (Top Marques Monaco), promotional activities, customer test drives (Monaco city test drive for 50 clients) • Marussia brand communication support (Formula-1 team) during the whole race season 2011 (British Grand Prix 2011 Silverstone, Gran Prix Monaco) • Guidebook development for dealers and automobile showrooms design
- Август 2008 – июль 2010
- 2 года
Account manager
ARK Group, Москва
Обязанности и достижения:
BTL and TTL projects implementation • Agency departments and external partners coordination according the brief • Maintaining a database of relevant materials for the company clients • Analysis of the market and competitor’s products • Statistics and analysis of the product as a whole, tracking key metrics, identifying growth problems and their solutions • Evaluating the effectiveness of promotion tools • Documentary projects support Clients: LOreal (Vichy, Biotherm, Armani) Beiersdorf (Nivea Sun, Lips, Nivea Hair Care, Nivea visage Young) Kraft Foods (Jacobs Monarch) United Bakers (Любятово, Delissima) Jagermeister TV3 Capital Parthnes.
- Август 2007 – август 2008
- 1 год и 1 месяц
Account executive (Исполнитель проектов)
McCann Erickson Worldwide, Москва
Обязанности и достижения:
• communication with Clients, Media Agencies and suppliers • coordination and control over POSm development, TV & Print adaptations, participation in TV, Print and OOH campaigns development • POS production (with further delivery and placement in regions) campaign coordination • competitive data gathering and update, competitive presentations preparation • business trips, representative expenses coordination, • Financial part conducting (CE, invoicing, contracts’ negotiation with Client & suppliers, payments’ and buy-outs monitoring). • communication with Clients, Media Agencies and suppliers • coordination and control over POSm development, TV & Print adaptations, participation in TV, Print and OOH campaigns development • POS production (with further delivery and placement in regions) campaign coordination • competitive data gathering and update, competitive presentations preparation • business trips, representative expenses coordination, • financial part conducting (CE, invoicing, contracts’ negotiation with Client & suppliers, payments’ and buy-outs monitoring).

Образование

- Высшее образование
- Дневная/Очная
- 2006
Нижегородский государственный лингвистический университет имени Н.А.Добролюбова
Факультет: Международных отношений, экономики и управления
Специальность: Государственное и муниципальное управление

Обо мне

Дополнительные сведения:

• Advertising and marketing field specialist with good experience in managing a team of employees and projects • Passionate about marketing communications, striving to raise the level of professionalism in this field • Have an experience of launching a new brand in Russia and abroad • Able to combine creative approach and at the same time adhere to rigid deadlines • Always put a high professional goals, like complex and non-standard tasks, have a high level of organization skills and the ability to build the effective system of communication with both external (media) and internal (employees) clients Компьютерные навыки: Microsoft Office, MicroSoft internet explorer