Marketing Communication Manager, Strategic Planner

Была больше месяца назад

По договорённости

37 лет (родилась 25 августа 1988), не состоит в браке, детей нет

Москва

Занятость

полная занятость

Гражданство

не указано

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 17 лет и 10 месяцев

- Июнь 2018 – работает сейчас
- 7 лет и 6 месяцев
Strategic Planner
Progression Group
Обязанности и достижения:
Strategic planning manager (BTL) Development of communication BTL strategies. Analysis of TA Analysis of advertising activity of competitors The forecast of scenarios of future activity and strategy of competitors; Creating and presenting BTL strategies to clients; Analysis of the effectiveness of the implemented strategy Organization of additional studies Interaction with the network on client projects and additional innovative activities; Conducting trainings for employees and clients of the agency; Research current trends, conduct presentations and trainings on new trends in the media environment for both employees and clients.
- Ноябрь 2017 – апрель 2018
- 6 месяцев
Marcom Manager
АДВ
Обязанности и достижения:
Huge competitive analyses industry perspectives addresses major trends report innovative curve forecast of next agencys advantages clients research and quality interviews developed a distinct and value-based positioning idea developed and executed marketing initiatives handled all clients events, including logistics, budgeting, partner management, content development, communications, sales engagement, and creative execution Internal and External communications SMM
- Апрель 2017 – октябрь 2017
- 7 месяцев
Strategic Planner
Freelancer
Обязанности и достижения:
- implementing and managing a marketing strategy for startup projects and small business - developing a strategy for product launches requires knowledge of the target - Planning and implementing promotional campaigns. - Analysing potential strategic partner relationships for company marketing. - Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback. - Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
- Июль 2015 – февраль 2017
- 1 год и 8 месяцев
Marketing Communication Leader
http://csd.ru
Обязанности и достижения:
Manages and maintains strategic relationships with dealers and vendors, forming communcaion campaigns and programs are aimed at reaching sales targets (3D equipment) - Market planning and promotion of the vendor's products - market analysis, monitoring of market dynamics, supply and demand - Implementation of the vendors marketing strategy: development and implementation marketing plan and promotional activities - Preparation and implementation of partners programm (common programm of lead generation) - Analysis of the effectiveness of communication campaigns and programs - Providing strategic insights around of the vendors portfolio – including cost optimization, demand management, risk and performance - Budgeting: development, protection of the annual budget and monthly monitoring of marketing costs Instruments: PR - creation of media relations strategy and manage media inquiries and interview requests - liaising with colleagues and key spokespeople; - researching, writing and distributing press releases, SS, interviews to targeted media; - analysis of all PR activities - preparationa of all Posm materials – catalogue, brochures, SS Internet Marketing Planning and execution all web, programm - SEO optimization, marketing database, email marketing, social media - creation landing pages and optimize user experience - writing and dispatching email marketing campaign - analysis and reporting about effectivness of all web programm EVENTS Initiation, preparation and participation in different types of events: - Vendors day - Partners programm of education - Partner Conferencies - The largest conferencies – Heli Russia, MAKS 2015, Metalloobrabotka, Stankostroenie - Road Shows (demonstration of 3D equipmetns to potencial client)
- Февраль 2014 – июнь 2015
- 1 год и 5 месяцев
Marketing communications Leader
Comindware
It
Обязанности и достижения:
Define, develop, and oversee execution of PR strategy and plans for products - Keep current on consumer tech trends and insert into relevant stories - End-to-end story execution, particularly with broadcast opportunities - Uncover new media opportunities and contacts within consumer press - Frequent meetings with consumer press to demo the products, keep contacts up-to-speed on products and develop custom pitches - Maintaining content for website and marketing campaigns. - Create content for press releases, byline articles and keynote presentations
- Август 2012 – январь 2014
- 1 год и 6 месяцев
PR Manager/Senior Account Leader
RMay Consulting Group, Москва
Обязанности и достижения:
Working in field IT and pharma industry • develop a corporate communications strategy, ensuring that the organization has a positive perception among important stakeholders, such as investors, government agencies, customers, business partners and the media. • Develop media relations strategy, seeking high-level placements in print, broadcast and online media • Coordinate all public relations activities • Direct social media team to engage audiences across traditional and new media • Leverage existing media relationships and cultivate new contacts within business and industry media • Manage media inquiries and interview requests • Create content for press releases, byline articles and keynote presentations • Monitor, analyze and communicate PR results on a quarterly basis • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis. • Build relationships with thought leaders to grow industry awareness • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
- Июль 2012 – декабрь 2012
- 6 месяцев
Marketing and Pr Leader of The first free-for-all culture merging festival in Abrau Durso
Обязанности и достижения:
- pre promotion and promotion festival - budgeting the projects advertising - development of corporate identity for the festival - preparing posters, booklets, banners, various advertisements, TV-shootings and the press-conference. - pre promotion of the Festival in 5 cities in the Krasnodar region - work with federal and regional press for launching the project - press center organization - working with bloggers (federal and regional) - press clipping
- Ноябрь 2011 – июль 2012
- 9 месяцев
Senior marketing manager Russia &CIS
Media Broadcasting Grooup
Обязанности и достижения:
- management of all marketing activities in Russia and CIS (MTV Networks International and Sony Entertainment Television Сhannels) - formulate a marketing strategy for all channels in Russia, Ukraine and the CIS providing increased revenue - Definition of the marketing budget by heading and by line within the frame of the Brand guidelines - Budget follow-up and piloting - Collaboration at the international level - Set up the yearly actions calendar, global and by network, in collaboration with the sales manager - Participation to the yearly sales objective definition, under the responsibility of the sales manager - plan and execute marketing campaigns, providing interaction with PR, on-line, on-air - evaluate all marketing activities on the basis of efficiency and ROI - build relationships with key operators at all levels - production souvenir premiums - responsible for B2B communications with operators - maintenance costs of marketing budgets - development of annual business plan - Event-management
- Март 2012 – май 2012
- 3 месяца
Project manager
Обязанности и достижения:
Promotion of foreign artists
- Сентябрь 2011 – ноябрь 2011
- 3 месяца
Project manager
Miss World, Organizing Comitee, London, UK
Обязанности и достижения:
Support of Kazakhstan delegation on the Miss World 2011
- Февраль 2010 – август 2011
- 1 год и 7 месяцев
Leader project
Communication Group “Press Hall”,
- Октябрь 2007 – июнь 2009
- 1 год и 9 месяцев
Specialist for Corporate Communications and Political Affairs, «Mercedes-Benz RUS»
«Mercedes-Benz RUS»
Обязанности и достижения:
- planning and implementing of corporate communications projects, press-events; - coordination of projects of corporate social responsibility (sponsoring strategy, budget planning etc.); - corporate events (organization of receptions, conferences etc. – from event scenario and guests lists up to preparation and evaluation); - coordination of the brand’s presentation at events (CI); - corporate protocol (delegations, foreign groups supervision); - administration of the corporate web-site www.daimlerchrysler.ru (writing and editing texts, technical support etc.); - reporting to headquarters on political and economic issues, analytical work, presentations; - production of corporate annual brochures (texts, corporate design)
- Январь 2007 – май 2007
- 5 месяцев
Assistant of deputy in State Duma of Russian Federation
RF GD, Москва

Образование

- Учащийся школы
- Дневная/Очная
- 2010
РГГУ
Факультет: Управления
Специальность: Менеджмент организации

Обо мне

Дополнительные сведения:

Languages: Fluent in English. Computer skills: advanced user of MicrosoftWord, Excel, PowerPoint, Photoshop, HTML. Hobbies: Landscape painting, French chanson, piano. Personal Features: Motivated to work on own initiative and as part of a team. Dedicated to maintaining high quality standards. Aware of corporate culture. Able to prioritize and solve problems. Ability and wish for working on overtime everyday, combining with study I Internships Seminar of the Theodor-Heuss-Kolleg der Robert Bosch Stiftung. Dresden 2004 Seminar of the Theodor-Heuss-Kolleg in Berlin 2005 Scientific publications: «Sovereign democracy in Russia» prepared for the International Scientific Conference (Moscow State University, 2007) «Influence of migration on Kazakhstan’s economy» prepared for the «Moscow International Model United Nations 2006», Economic and Social Council “Possibility of sustainable development of oil patch in Russia» for the Russian Conference on oil and gas (Saint Petersburg, 2006) “Leadership development in Russia” The firth scientific conference in Moscow State University (2007)