Обязанности и достижения:
Coordinated marketing communication activities in alignment with HQ strategy:
- setting-up local marcom plan in alignment with overall marketing plan,
- supporting product launches and advertising campaigns for 4 Automation BUs,
- mediaplanning,
- initiating regular publications in industrial journals: press releases, articles and adverts,
- web-site maintaining,
- localization of current technical documentation and advertising materials,
- managing production of new promotion materials.
In co-operation with Marketing Lead. arranged and fully supported company’s participation in local shows and exhibitions (up to 5 per year) doing all kinds of preparations.
Provided marketing support to distributors:
- managing joint marcom programs and events with distributors (joint mailing campaigns, conferences, Distributor Day, exhibitions),
- supplying current promotional materials, samples and demos, parts of the booth.
As a part of Marketing team successfully conducted local events such as Distributor Day, Company Day, Russian Office Official Opening.
Together with Marketing Lead executed builning of show room with application demos for trainings and seminars.
Performed different activities for BU’s and Sales support.