Head of Marketing, Chief marketing officer, Brand manager, Marketing Director, Development Director

Была больше месяца назад

По договорённости

51 год (родилась 29 июня 1974), cостоит в браке, есть дети

Москва

Преображенская площадь

Занятость

не указано

Гражданство

Россия

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 29 лет и 3 месяца

- Сентябрь 2014 – работает сейчас
- 11 лет и 3 месяца
Marketing consultant
Start up and new projects, online and offline, creative and development, Москва
http://op-marketing.ru
Обязанности и достижения:
Projects for clients: - RusDent Ltd (a russian toothpaste and other Oral Care products manufacturer under TM Silca and SilcaMed, contract manufacturing, distributor from Germany. Performed works: marketing audit, strategy development, market analytics, category analysis of assortment, new product concepts, marketing research, changes in corporate style and packaging, site analytics, organization of participation in the exhibition, creation of presentations, texts and design of booklets for the seller staff, development of the retail shop. - Yuzhuralzoloto (a mining company) - writing text for a two-hour anniversary film about the company, working together with a video production studio. - Intellect Academy - the first private school of Novokuznetsk. Participation in an advertising campaign as a project manager. Writing a sales book, collecting a team (copywriter, designer, proofreader, vestal maker, site programmers, etc.), conducting advertising campaign work, SMM and the site. - KIDS Emotional intellekt (eikids.ru) - start-up: strategy, budgeting, product creation, website creation, analytics system's setting, online advertising campaign, SMM, PR, events, presentations, recruitment, etc. - Advertising agency Resultat. Creating a new business direction: btl and event services (promotions, flash mobs, sponsorship of mass celebrations in the parks, corporate press publishing). - Cosmetics for teenagers, Start Up (business plan, marketing research, range formation, pricing, budgeting, marketing strategy, naming). - Marketing Consulting Agency Yasnye Resheniya (Kachalov&collegues). Marketing consulting. - MultimediaPROM (video production and Internet promotion) - sales development, creative. Clients: Lamisil (pharmacy), Pension Fund of Russia, Bonolit (сonstruction мaterials), Aliot (bank cards and software production), Intercity (сonstruction мaterials), BWT (cleaning of heating equipment), Comagic.ru (software for lead generation) and etc. - BTL agency Daksa BTL - project for the "Raiffeisen Bank", creation of Landing Page, Web Analytic, contextual advertising, smm etc. - Intercity (materials for low-rise buildings) - contextual advertising, semantic core, video marketing. - Europlast (Finishing Materials) - audit of the current marketing and merchandising. - Residential complex Malevich, Ekaterinburg - positioning. - Furniture Tsar Derevo - positioning, creation of the booklet and presentations. - DigitalWill (Hotel Internet Marketing) – PR articles. - The chain of Montessory kindergartens Guranya - bench marketing, sales and advertising audit, sales scripts, advertising campaigns. - Women's club Pleasant company - start up. The development of the business concept, business plan, positioning, advertising campaigns online and offline, involvement of experts and speakers, etc.
- Май 2014 – август 2014
- 4 месяца
Promotion director
The Komsomolskaya Pravda Publishing House (the largest media company in Russia), Москва
Обязанности и достижения:
1. Promotion’s plan development and implementation 2. Media product’s promotion to advertisers, readers, media community: (newspapers, radio, TV, news portal, mobile apps, books) 3. Events, business events 4. Cross-promotion, information sponsorship, barter 5. Human resource management (9 person) ACHIEVEMENTS:  Have developed and realised partly a promotion strategy;  Reorganized the team. Leaving reason: the senior management decided to stop promotion due to the growing crisis.
- Сентябрь 2012 – апрель 2014
- 1 год и 8 месяцев
Commercial Director (Publisher of luxury business books)
Action media group, Москва
Обязанности и достижения:
- Strategy planning, Planning of sales and marketing activities - Product’s development - Marketing communications - Distribution - Pricing - Human resource management (7 person) - E-commerce management; - A mobile app’s development; Career Achievements:  Triple growth of demand  Successful new product’s development  Laungh of a new digital product ALL CASES AND ACHIEVEMENTS: Reason of leaving: the offer of a new ambitious work for the "Komsomolskaya Pravda".
- Май 2006 – август 2012
- 6 лет и 4 месяца
Marketing director
Schibsted media group, publishing house Moi Raion, Москва
Обязанности и достижения:
• Marketing management; • Promotion b2b & b2c: ATL, BTL, EVENT, PR, DM, SALES, trade-marketing etc. • Negotiations • Budget estimates and execution • Active participation in development of the newspaper, planning and implementation of sales strategy • Marketing research and market analysis Career Achievements:  Successful project launch, building a Department (start-up in Moscow)  Growth of readership number (AIR): 300 per cent increase. Increase the rating to the level of the third position in Moscow  Was nominated to the professional award "Media Manager 2012" in the category "Communication Departments";  Design and executive the logistic processes of the newspapers sampling near the metro stations (134 points). Sampling helped to increase the rating by 71 per cent. Also the newspaper became more notable for advertisers.  A rapid growth of the advertiser’s loyalty with the project "Expert lounge" (a series of roundtable discussions).  Getting the reputation among the advertisers as the most creative marketing department among print media ALL CASES AND ACHIEVEMENTS: Reason of leaving: the desire of further development.
- Март 2003 – февраль 2006
- 3 года
Head of creative department, Creative Director
Eksmo publishing house, Москва
Обязанности и достижения:
Exmo is one of the largest publishing houses and book-selling organization in Russia with own commodity distribution network and retail chain. Eksmo-AST publish approximately 30% of all Russian books. Established in 1991 as a small book-selling company, they gradually developed into a major player on the Russian market. Job description: • Supervise a staff (8 employees: designers and copywriters); • Development the creative concept for every promotion campaign: ideas, visual design, slogans, scripts, texts • Development the unconventional communication channels Development the unusual POSM • Brands and products positioning • Creation of «legends» for promoted writer’s brands, image making with show-business and political technologies • Organization of photo sessions, video • Active participation in planning of integrated communication campaigns: ATL; BTL, EVENT, PR, DM, sales promotion, hidden marketing, trade marketing, merchandising campaigns • Project management • Active participation in development of trade marketing campaigns ACHIEVEMENTS AND BRANDS:  Darya Dontsova (promotion campaign with ROI 1931%, a successful image correction)  Marinina (repositioning and promotion, creative)  Tatyana Ustinova (reaching a record circulation among female detectives: start circulation - 220 000 copies. ROI 1850%).  Tatyana Polyakova (repositioning and promotion, creative)  Galina Kulikova (branding from zero. Enchanting rise of the brand)  Anton Leontiev (branding from zero. Triple sales increase per year)  «Methodiy Buslaev" (branding from zero. Double sales increase per year)  Vadim Panov (promotion, 50% sales increase with each stage of promotion campaign)  "Artemis Fowl" (launch and adaptation of the children's brand for the russian market, creative)  «Tanya Grotter» (repositioning of the children brand for adults, creative)  etc. (60 projects) ALL CASES AND ACHIEVEMENTS.
- Январь 1997 – март 2005
- 8 лет и 3 месяца
Freelancer Copywriter Creator
Outsourcing, Москва
Обязанности и достижения:
Collaborations with companies and advertising agencies: Grey, Magic Box, Almacor, Soldis, ARMI, Аrt-Image, P&I Group, Creative Marketing Group, Paganel, ART-Com, «Otechestvo» insurance company etc.
- Декабрь 2001 – март 2003
- 1 год и 4 месяца
Copywriter
Video International Radio, Москва
Обязанности и достижения:
Clients: Lottery «Zolotoy Kluch»; Café Pele; «Glavproduct» (canned food); «Elatom devices factory» (portable physiotherapy equipment); "Radio of Russia" etc.
- Октябрь 2000 – март 2003
- 2 года и 6 месяцев
Content writer
Producing Center «Russky Motor», Москва
Обязанности и достижения:
Content for the «Automagia» radio program ("Russian Radio"), commercial texts.
- Февраль 2000 – июль 2000
- 6 месяцев
Senior Copywriter
PILOT MEDIA creative agency, Москва
Обязанности и достижения:
Clients: "Maxlevel", SIRA heaters; candidate to the Russian President Konstantin Titov, Uni-bank etc.
- Январь 1999 – февраль 2000
- 1 год и 2 месяца
Senior Copywriter
Informexpress, advertising agency, Москва
Обязанности и достижения:
Clients: BUSINESS CAR (the official TOYOTA dealer), KOMANDOR (furniture), EUROKOMFORT (furniture), MORGAN MILLS (termo underclothes), UNIFORT (security systems), KLAZKO (plastic surgery clinic), «MEDINCUR» (medical clinic), SERCON (cleansers), CHOICE (toothpaste)
- Октябрь 1997 – май 1998
- 8 месяцев
PR менеджер
The Moscow Press laboratory (PR agency), Москва
Обязанности и достижения:
Clients, events: INEL (computer company), The Cup of Kremlin-off (tennis event), telebridge Moscow-Paris, the press conference about the Cathedral of Christ the Savior etc.
- Июль 1996 – октябрь 1997
- 1 год и 4 месяца
The chief TV producer
OTV television company, Москва
Обязанности и достижения:
• The video filming and editing processes supervising; • Producing TV commercials; • Creative, scripts writing; • Advertising opportunities sales

Образование

- Высшее образование
- Очно-заочная
- 2006
The State University of Management, The Russian Institute of Marketing, Moscow
Факультет: Marketing (The Russion Institute of Marketing)
Специальность: Marketing Management
- Высшее образование
- Очно-заочная
- 2005
Moscow State Technical University n.a. N.E. Bauman (MSTU)
Факультет: Business and management faculty, MBA
Специальность: MBA Marketing
- Высшее образование
- Очно-заочная
- 1999
Lomonosov Moscow State University
Факультет: Journalism
Специальность: Expert in advertising and PR
- Высшее образование
- Дневная/Очная
- 1996
The Institute of Modern Art, Moscow
Факультет: Actor’s skill
Специальность: Actress

Обо мне

Дополнительные сведения:

I build effective marketing system. I can do everything - from strategy to copywriting. MY ADVANTAGES: 1. Expert in marketing communications 2. 21 years in marketing, 15 years as the Head marketing manager 3. 100% practice 4. Successful projects in the portfolio, the launch of federal brands and start-ups 5. Member of the Russian Guild of Marketers 6. Marketing teacher in prestigious russian universities 7. The author of many publications in professional media 8. The rich professional education 9. Confident ownership of all marketing tools, including online 10. Experience in sales, strategy development and sales tactics ABOUT ME: - An actress by the first education - Graduated from prestigious Russian universities by profession: specialist in advertising and PR, a marketing specialist - Came to the profession as a TV advertising director and copywriter, PR-manager - Worked both on the side: for advertising agencies and in marketing divisions of companies - For many years I worked in media industries (newspapers, books, portals, TV, radio, video) - Made a career as a creative director, director of marketing and development - This time I’m an independent business consultant, I lead the project and teaching activities CASE AND ACHIEVEMENTS: https://cloud.mail.ru/public/NJDX/vEWFTFLEq Creative portfolio: http://fotki.yandex.ru/users/o-creator/viewed/ Radio spots: https://soundcloud.com/podgorn/sets/audio-ads-portfolio-by-olga-podgornaya Videos: https://www.youtube.com/playlist?list=PLKtQUThK5oaBAtG6apNUi5dlabzlEkft5 B2B Marketing, B2C Marketing, Start up, Creative, Launching new products and projects, Marketing Strategy, Budgeting, Marketing Research, Brand Management, Publishing, PR, Video Production, Merchandising, Copywriting, Direct Marketing, Talent Management, Team management, Trade Marketing, Internet Marketing, Web marketing, contextual advertising, Web analitics.