Директор по маркетингу

Была больше месяца назад

По договорённости

55 лет (родилась 26 декабря 1969)

Москва, готова к переезду

Занятость

полная занятость

Гражданство

Россия

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 29 лет и 5 месяцев

- Май 2020 – работает сейчас
- 5 лет и 7 месяцев
Head of Hyundai Brand Marketing
Hyundai, Russia & CIS (Automotive), Москва
Обязанности и достижения:
• Develops and implements Hyundai brand marketing strategy and planning to meet business targets and brand KPI’s and drive new business growth. • Leads tactical and operational planning and execution for Hyundai marketing group (including new launches, brand image campaigns development and execution, driving and implementing IMC (Integrated Marketing Communication) approach across all media and customer experience touchpoints, managing brand P&L. • Leads functions of market research and strategy planning, creative development (including development and adaptation of all creative materials), dealer marketing and BTL / customer experience) to drive strategic brand positioning and build the image in accordance with brand strategy and business objectives. • Set up, monitors and reports brand marketing effectiveness KPI’s to ensure control over their fulfillment and evaluate effectiveness of marketing activities; and drives development and implementation of integrated cross-functional business effectiveness analytics. • Builds brand marketing team (shaping team structure, talent recruitment and development, inspiring result-oriented performance).
- Декабрь 2016 – февраль 2020
- 3 года и 3 месяца
Marketing Manager
Hasbro Russia (Toys & Games), Москва
Обязанности и достижения:
• Develops marketing strategy and plans for franchise brands (i.e., product portfolio and innovation strategy, brand strategy and integrated marketing communication) fueling new business growth and category development. • Leads operational planning for the group of franchise brands (including demand planning and stock management, new launches, media communication and digital services, trade marketing, brand P&L management). • Drives development of IMC (Integrated Marketing Communication) campaigns for franchise brands. • Builds brand marketing team (staffing and shaping team structure, driving talent development, inspiring result-oriented performance). Special projects leadership: (1) Establishes analytics function to provide and leverage strategic insights for business planning, gauging day-to-day brand performance and effectiveness to drive business optimization and growth. (2) Introduces category development approach to portfolio management to drive brand and category growth (e.g., outdoor & sports, collectables, action figures, dolls). (3) Develops local pricing strategy and leads price management process and team. Achievements: Turned around negative business performance trend yielding growth of sales (+30%) and market share (+1,5 pps) and leadership in 6 out of 7 categories Hasbro plays in a retail market restructuring and highly competitive environment. Delivered industry awards winning IMC campaigns driving brand franchises development that are recognized as best in class business cases by Hasbro global. Drove financial brand KPI’s improvement by optimizing product portfolio with focus on profitable brands and strategic growth priorities, and rationalizing marketing and media mix. Shaped and strengthened relationships with key internal and external stakeholders (e.g., customers, agencies, and global peers) driving business efficiency improvement.
- Октябрь 2013 – июль 2016
- 2 года и 10 месяцев
Global Strategy, Insights & Analytics Department Manager
Johnson & Johnson (Consumer Healthcare & OTC)
https://www.jnj.ru
Обязанности и достижения:
• Developed marketing strategy fueling the business growth across Company Consumer Franchises (OTC, CHC, Baby and Skincare) and provided strategic counsel to local and global business management to define the company strategic vision and goals – by leveraging customer insights and market and media analytics, developing market forecasts, driving recommendations for optimization of marketing and trade activities, guiding business opportunities and proactively leading action planning. • Planned and lead execution of market research schedules for all cluster markets (Russia and CIS countries) and all franchises to drive successful strategic and tactical business planning, overseeing all ad hoc and syndicated market research and advanced analytics. • Developed and monitored cross-functional business KPI dashboards, driving real time business insights with focus on added value and efficient spend against priorities. • Designed and maintained best practices in market research solutions to deliver business results. • Set up, lead and built GSI&A function, having developed a high performing team of GSI&A professionals. Set up and lead project management processes. Built strong supplier relationships for GSI&A smooth operation. • Achievements: Developed successful marketing and business strategy resulting in aggressive business growth CAGR +27% in 2014 and +25% in 2015. Lead anti-crisis strategy yielding market share growth despite market turbulence. Drove marketing mix optimization based on advanced ROI assessment, which has improved company profitability (doubling gross profit on mass brands). Developed, lead and scaled best practice initiatives and approaches, including regional EMEA leadership (e.g., gauging Digital Communication Effectiveness, Consumer Needs Based NPD development, institutionalization of Consumer Closeness and localization of IMC planning), which resulted in improving business efficiency and growth.
- Март 2011 – октябрь 2013
- 2 года и 8 месяцев
Strategy & Insights Department Manager
Danone (Baby Nutrition)
http://www.danone.com
Обязанности и достижения:
• Defined strategic vision and goals for the company and its brands - by assessing strategic opportunities, proving market insights and forecasts for strategic planning and budgeting. • Lead the company Strategy & Insights function, including establishment of competitive intelligence and advanced marketing analytics, building strong consumer insight capabilities, developing and maintaining cross-functional KPI dashboards to drive business effectiveness, guiding strategic & tactical business opportunities, and leveraging for development and commercialization of NPD plans. • Managed S&I Budget, focusing on added value and efficient spend against business priorities. Monitored efficiency of marketing activities in creative development, media, design and PR, providing internal audit support as a member of internal control board responsible for marketing efficiency (including establishment of processes and tools for marketing strategy planning and execution of its efficiency control). • Set up and built S&I team and supported training of new roles in marketing department (including development and facilitation of training for Marketing and cross-functional teams). • Special projects: (1) Drove Category Development strategy and Category Education work stream, developing the related external and internal marketing communications to build up stakeholders’ engagement (resulting in category growth with the target segment uplift +48%). (2) Developed Corporate Brand Reinforcement programme as a key member of the work stream. • Achievements: Drove strategy for business turnaround and growth (CAGR +18 in 2011 and +20% in 2012) in a stagnating market). Lead marketing mix optimization by establishing advanced ROI assessment, which improved the company profitability.
- Июнь 2007 – февраль 2011
- 3 года и 9 месяцев
General Director
GIM (Institute of Innovative Marketing Research)
http://www.g-i-m.com
Обязанности и достижения:
• Managed the company strategic and operational development, Lead development and implementing of marketing strategy, business development, sales and client service, new product & service launches, and integrated marketing communication management; • Managed the company budget, profitability and operational efficiency. Lead management of all company projects (across all GIM products and client accounts). • Developed the team (hiring, establishing team structure, providing training, coaching and development). • Achievements: Drove fast business growth – by developing the client base; implementing a customer loyalty programme; establishing quantitative research department; successfully launching 5 proprietary products / methodologies – as a result, more than doubling the sales within 2010/2007.
- Июнь 2005 – июнь 2007
- 2 года и 1 месяц
Head of Market Research Department
Alfa-Bank (Banking), Москва
Обязанности и достижения:
• Overseeing market research across all Alfa-Bank business sectors (retail marketing, corporate marketing, investment, mortgage lending, and automotive lending).
- Апрель 2001 – июнь 2005
- 4 года и 3 месяца
Customized Research Department Manager
Nielsen Corporation (Marketing Consulting), Москва
Обязанности и достижения:
• Managing business development of Nielsen Customized Research in Russia, overseeing 3 department groups: Client Sales & Service, Data Collection and Production.
- Январь 1996 – апрель 2001
- 5 лет и 4 месяца
Consumer Research Department Head
MEMRB International (Marketing Consulting). Nicosia, Cyprus
Обязанности и достижения:
Managing business and service development of Consumer Research department

Образование

- Кандидат наук
- 2005
Институт экономики и права
Факультет: Экономический
Специальность: Финансы и маркетинг
- Кандидат наук
- 1996
International Institute of Management. Nicosia, Cyprus.
Факультет: Business
Специальность: MBA
- Кандидат наук
- 1992
Kuban State University
Факультет: Linguistics
Специальность: MA

Обо мне

Дополнительные сведения:

СИЛЬНЫЕ СТОРОНЫ Стратегическое видение и планирование, глубокое знание рынка, понимание и прогнозирование трендов. Эффективная кросс-функциональная коммуникация на всех уровнях. Высокая трудоспособность, многозадачное управление и стрессоустойчивость. Лояльность. Успешный опыт создания высокоэффективных команд. ПРОФЕССИОНАЛЬНЫЙ ОПЫТ Международный маркетинг. Всесторонний опыт в стратегическом маркетинге и маркетинговых исследованиях, развитии бизнеса и эффективном управлении брендами и продуктовым портфелем, выводе на рынок и развитии новых продуктов, стратегии ценообразования. Успешный опыт повышения возврата инвестиций в каналах продвижения. Зарубежный опыт работы в маркетинге и консалтинге. Стратегический маркетинг, Market Research, Маркетинговый анализ, Стратегический менеджмент, Управление маркетингом, Бизнес-планирование, Бренд-менеджмент, Project management, Разработка маркетинговой стратегии, Стратегический анализ, Маркетинг, Маркетинговое планирование, Product Marketing, Strategic Marketing, Product Management, Маркетинговые коммуникации, Продвижение бренда, Планирование маркетинговых кампаний, Presentation skills, Negotiation skills, Start-up project, Digital Marketing, Управление бюджетом, Прогнозирование, Управление проектами