Директор по маркетингу

Была больше месяца назад

400 000 ₽

40 лет (родилась 03 июня 1985)

Москва, готова к переезду

Занятость

полная занятость

Гражданство

Россия

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 18 лет и 4 месяца

- Февраль 2019 – работает сейчас
- 6 лет и 11 месяцев
Marketing and Sales Director
Premium home perfume, Москва
Retail Chain (DIY and Household Products), Dishes, Lighting, Household Products (Promotion, Wholesale)
Обязанности и достижения:
Marketing: - strategy and implementation of marketing strategy - launch of new products - manage team of 5 people: 1) website 2) smm 3) PR 4) opinion leaders' manager Sales: - manage team of 3 people: - b2b sales: distribution and corporate sales; - b2c sales Production: - control of all production orders - production of new goods
- Август 2017 – январь 2019
- 1 год и 6 месяцев
Head of advertising (Руководитель отдела рекламы)
METRO Cash & Carry, Москва
http://metro-cc.ru
Retail Chain (DIY and Household Products), Retail Chain (Food), Retail Chain (Clothing, Footwear, Accessories), Retail Chain (Electronics, Household Appliances), Retail Chain (Furniture)
Обязанности и достижения:
Launch and control of FIFA WC project. Launch of new pricing policy. Launch of "open doors" concept. Responsible for 3 groups within the department: ATL, BTL+ regional marketing, instore-communication. Planning, budgeting and realization of ATL-campaign for Russia. Working with media agency, creation of reports, control of competitor’s activities report. BTL: Work with 55 METRO-cities: local events, special activities, vouchers and coupons campaigns, new store opening. Instore-communication: creation of decoline, weekly decoration guides for stores, briefs for design of temporary and constant decoration.
- Декабрь 2015 – июнь 2017
- 1 год и 7 месяцев
Offline marketing manager/руководитель группы офлайн-маркетинга
Lamoda, Москва
http://lamoda.ru
Retail Chain (Clothing, Footwear, Accessories), Internet Store, Clothing, Footwear, Accessories, Textiles (Promotion, Wholesale), Clothing, Footwear, Accessories, Textiles (Manufacturing)
Обязанности и достижения:
Responsibility for all offline marketing in Russia, support and coordination of offline marketing in CIS. Managed team of 5 people. Creation of TV-spots for Lamoda in Russia and CIS. Control and booking of all media-plans for TV-, Radio-, OOH- and other types of advertising in Russia. Creation and organization of all events for Lamoda and represented brands on site, tendering of suppliers. Creation and monitoring of offline marketing budget in Russia, monitoring of budget for CIS. Monitoring and confirmation of all offline marketing activities in CIS. Confirmation and monitoring of all online partnership with other brand for Russia and CIS.
- Май 2011 – ноябрь 2015
- 4 года и 7 месяцев
Marketing and advertising supervisor (head of marketing department)
LLC GAP Retail, Москва
http://www.gap.com.ru
Обязанности и достижения:
• Successfully adapted global marketing strategies in the local market. • Managed an array of activities including marketing budget planning and control activities. • Handled seasonal market planning activities in advertising/Digital/PR/events/SM/CRM Gap and BR. • Ensured optimal implementation and realization of marketing strategies including promo planning. • Effectively and regularly communicated with Gap Inc Marketing team. • Efficiently coordinated with the marketing department team in advertising, PR, events, Social Media, Digital and E-commerce research. • Manage the team of 4 people May 2011- Sept.2012: Senior Marketing coordinator. • Played a pivotal role in adapting to the global marketing strategy in the local market. • Initiated and implemented marketing and VM Budget planning and control activities. • Realization of marketing strategies • Regular communication with Gap Inc Marketing team • Manage work of PR-specialist
- Июль 2008 – май 2011
- 2 года и 11 месяцев
Marketing and VM supervisor
LLC “Smyk Rus”, Москва
http://smyk.com
Retail Chain (Clothing, Footwear, Accessories)
Обязанности и достижения:
• Managed team of 9 people • Coordinated with suppliers and handled promos and provided advertising support. • Managed an array of activities including VM budget planning while implementing control and realization of VM standards. • Collaboratively worked with sales and purchasing departments and managed sales accordingly. • Seamlessly confirmed with store plans, head office and ordered VM equipment in a timely manner. • Initiated and implemented store opening activities in 7 different stores for 15 months. • Created and implemented intermediate VM-guides and adapted international VM-guides. • Provided all POS material for Russian stores. • Distinction of being recognized as the best sellers of the week and ensured a rank within top 3-5 in every department • Effectively imparted VM-training programs for VM-specialists twice a season. July2008- Feb.2010: Regional VM coordinator • Handled activities such as VM budget planning and control and realization of VM standards. • Effectively coordinated with sales and purchasing departments and managed sales accordingly. • Successfully confirmed store plans with head office and ordered VM equipment. • Managed team of 5-7 people • Managed store opening activities and opened 7 stores in 15 months. • Instrumental in creation and implementation of intermediate VM-guides. Adapted international VM-guides.
- Июль 2007 – июнь 2008
- 1 год
Visual Merchandiser
Motivi, Волгоград
Обязанности и достижения:
• Managed VM presentation according to standards. • Successfully designed trade area of the store. Decorated windows, created model compositions while tracking the effectiveness of the goods display.

Образование

- Высшее образование
- 2018
Iconface
Факультет: Основной курс
Специальность: Визажист
- Высшее образование
- 2014
Moscow Business School, Moscow
Факультет: MBA
Специальность: Markeitng and Sales
- Высшее образование
- 2008
Volgograd State University of Architecture and Civil Engineering, Volgograd
Факультет: Faculty of Architecture
Специальность: Architecture

Обо мне

Дополнительные сведения:

CORE VALUES Be consumer focused Follow my instincts (feel of marketing) Be patient with ideas (never kill it quickly) Run the brand (be organized and well planned) Be the brand leader (keep colleagues informed) Speed, simplicity and self confidence. Active positive traveller. In love with life. Budgeting, Digital advertising, Event Management, Marketing Communication, Marketing Management, Marketing Strategy Development, Retail, Social Media Marketing, Strategic Planning, PR