Обязанности и достижения:
Major clients:
- FMCG (Auchan, Okey, Tander, Metro, Perekrestok)
- retail chains of children's products (Detskyi Mir, Zdorovyi Malysh, Deti, Smyk, Heppich, the regional chain of children's products)
- Wholesale clients (Vesteros, Nasha Igrushka, Beghemoth, Alice, Karapuz).
Key responsibilities:
Development and implementation of promotional programs for optimal sale channels (in a matrix of more than 200 SKU). Conformation promotional programs with customers. Interaction with the sales department in area of trade program creations and assurance of optimal shipments during promo actions. Working with marketing planes of clients. Making decisions according to the participation / refuse in participations of clients promo events. Effectiveness analyzing of trade marketing programs.
Monthly analysis of representation in each chain. Discussing with merchandisers and supervisors about representation plans.
Creation annual marketing programs for each client. Planning and monitoring of trade marketing budget. Design, planning and control of the distribution of POS-materials.
Monthly analysis of product matrix, implementation reports in the context of the full range and each store separately. A breakdown by groups of stores, a breakdown product range into groups. Making recommendations to Sales Department about assortment providing of each chain. Monitoring of approved plans. Carry out set of events aimed at reducing residuals.