Обязанности и достижения:
Clients: Hewlett-Packard (IPG, PSG departments), Abbott Nutrition, JTI (Glamour)
Project types:
- Advertising campaign strategy development
- Campaign key visual development
- Copywriting
- Production (POSm, audio/video, web-banners and programs)
- BTL – activity
o Trade-marketing: POSm (creative development/adaptation), staff motivational programs, promo for consumers, sales stimulating program with promoters (international program HP Demo Days)
o WEB: Social media marketing (SMM), SEO
- ATL - activity: TV/radio placement, WEB – banner campaign, contextual search, selective advertising in «Solovey» system
- Partners programs: carrying out of retail partners advertising budgets compensation, document flow organization, layouts approving, payments transfer.
Responsibilities:
- Supervising of project managers team work
- Clients development, relationship management
- Project financial scheme optimization both for clients and for agency
- Development and supervising of cost estimations, timings and work schemes
- Preparation of presentations, tenders participation
- Coordination with internal agency departments, brief writing
- Supervising of document flow with clients and suppliers
- Checking projects profitability