Резюме № 46818629
Обновлено 27 сентября 2019
Обновлено 27 сентября 2019
Senior Brand Manager / Senior Marketing Communications Manage / Head of Marketing Communications
Была больше месяца назад43 года (родилась 13 сентября 1982)
Москва, готова к переезду
Условия занятости
Полная занятость
Стандартный график
В офисе/На объекте
Гражданство
Россия
Контакты
Телефон
Почта
Фото, имя и контакты доступны только авторизованным пользователям
Опыт работы 14 лет и 6 месяцев
- Сентябрь 2018 – май 2019
- 9 месяцев
Deputy Head of Marketing Communications / Group of Brands Head
Группа компаний «Эталон», МоскваHousing Construction, Commercial Property Construction (Retail Spaces, Office Buildings)Обязанности и достижения:
3 subordinates (Brand Managers) Main achievements: Successful overfulfilment of the business results (target plans on revenue\\ incoming requests\\\ convertion rate for company's projects). Brand and communication strategies development and upgrade, managing its sucessful execution; Updated consumer behavior strategies were sucessfully approved and presented to KOLs; Brands' platforms upgrade development to achieve sustainable competitive advantage and differentiation; Delivery innovation agenda re brands strategies: brand positioning of 2 company’s real estate projects were upgraded from ''comfort' to ''comfort+" class with affect on the higher pricing and price-list formation with focus on consumer insights; Driving and managing planed advertising and communication activities were integrated in 360 communication; Developing a team: coaching, training, developing and inspiring the members of the team. Ensuring the team was engaged and organized for growth. Main responsibilities: Development and driving execution of advertising, communication and other tools that affected sales funnel levels and business results; Leading brand expertise development within the company; Leading innovative trends and consumer insights to be implemented in brand platforms; Management of the marketing budget. Responsible for overall budget creation and further control the effectiveness of its using. Media stratagy development and managing the execution; Managing and driving the development and execution of 360* integrated marketing campaigns; Development of action plans and road maps for each brand strategy; Monitiring deadlines and key results while brands' promotion execution; Development of consumer behaviour and consumer insights research for brands with result in target audiences upgrade; Upgrade of brands' positioning and brands' platforms for 5 real estate company projects; Update and actualization of brands' positioning; Research development on potential consumers psyhotypes (different methodics eg arсhetypes, VAL, 6W and other methodics); Communication strategies development and driving their execution; Driving and managing the operational work of brand managers under supervision; Driving brands' KPIs and monitoring brand health// sales convertion health via tracking studies Maintaining a deep operational relationship with BUs in order to meet sales needs; Sharing knowledge in brand building and communication stategies with brand managers unders supervision Preparation of briefing templates, briefing agancies, holding creative competitions and strategic sessions; Leading the creation and driving delivery of agency briefs to ensure responses are focused on the consumers, insights, aligned with brands' guidelines and on budget; Developing a team: coaching, training, developing and inspiring the members of the Team. Ensuring the Team is engaged and organized for growth.- Май 2017 – июль 2018
- 1 год и 3 месяца
Group Brand Head
Обязанности и достижения:
2 subordinates Main achievements: 5 nominations in the final of WOW Awards: - Marketing campaign of the year 2017-2018 http://wowawards.ru/archive/2018/637/ - Advertising lay out 2017-2018 http://wowawards.ru/archive/2018/961/ - Web design 2017-2018 http://wowawards.ru/archive/2018/951/ - Special communication projects 2017-2018 http://wowawards.ru/archive/2018/964/ - Key advertising message 2017-2018 http://add.wowawards.ru/work/268/ Successful overfulfilment of the business results (target plans on revenue\\ incoming requests\\\ convertion rate for company's projects). Brand and communication strategies development and upgrade, managing its sucessful execution; Updated consumer behavior strategies were sucessfully approved and presented to KOLs; Brands platforms upgrade development to achieve sustainable competitive advantage and differentiation; Main responsibilities: Development and driving execution of advertising, communication and other tools that affected sales funnel levels and business results; Leading innovative trends and consumer insights to be implemented in brand platforms; Management of the marketing budget. Responsible for overall budget creation and further control the effectiveness of its using. Media stratagy development and managing the execution; Managing and driving the development and execution of 360* integrated marketing campaigns; Development of action plans and road maps for each brand strategy; Monitiring deadlines and key results while brands' promotion execution; Development of consumer behaviour and consumer insights research for brands with result in target audiences upgrade; Upgrade of brands' positioning and brands' stratagies for 2 real estate company projects; Research development on potential consumers psyhotypes (different methodics eg arсhetypes, VAL, 6W and other methodics); Communication strategies development and driving their execution; Driving and managing the operational work of marketing managers under supervision; Driving brands' KPIs and monitoring brands' health// sales convertion health via tracking studies Maintaining a deep operational relationship with BUs in order to meet sales needs; Leading the creation and driving delivery of agency briefs to ensure responses are focused on the consumers, insights, aligned with brands' guidelines and on budget; Developing a team: coaching, training, developing and inspiring the members of the Team. Ensuring the Team is engaged and organized for growth. Launch and successful execution of advertising campaigns; Managing and driving work of marketing specialists and creative designer under supervision; Presentation of the updated brand stategies to the key opinion leaders; Sharing knowledge in brand building and communication stategies development with specialists unders supervision.- Январь 2017 – май 2017
- 5 месяцев
Head of advertising
Обязанности и достижения:
Marketing and Advertising Dpt business processes structure development and Dpt structure update; Development and update of brands' positioning; Competitive, SWOT analysis and analysis of target audiences development; Development of Ordynka project brand positioning (de luxe real estate) and brand platform; Ordynka brand communication and media strategy development; Launch of Ordynka and Red Side projects' advertising campaigns; Media planning and budgeting; Main achievements: Dpt businees processes were analyzed and Dpt structure was approved by KOLs; Successful launch and execution of advertising campaigns for Ordynka and Red Side brands; Yearly communication strategy for ORDYNKA sucсesfully approved by KOLs and action plan with key KPIs was settled for execution; Yearly budget and media plan for Ordynka project were approved and started for execution; Presentation and advertising materials for ORDYNKA project were produced and launched eg. project website, urban layout, renderings and other visualizations, visual ads and other communication and ad materials. Planned monthly business results - targeted plan (revenue// convertion rate// incoming requests) for Red Side brand were achieved.- Октябрь 2015 – январь 2017
- 1 год и 4 месяца
Projects manager
Обязанности и достижения:
Competitive analysis and analysis of target audiences, SWOT analysis development; Brand positioning and brand platform development; Analysys and development of key potential target audiences research and consumer insights strategy; Media planning and budgeting; Key results and deadlines monitoring while project's promotion execution; Creative and communication strategies development and its execution: http://add.wowawards.ru/assets/images/upload/wow-rk-sreda_final_1575738779.pdf Fullfillment of advertising and marketing activities to be implemented in time; Managing the execution of brand's strategy action with subordinates and subcontractors; Cooperation with key Brand's partners: sales agents and other partners (architects, landscape design company, etc.) in order to settle key competitive advantages and unique selling points to reach business results in revenue and brand equity; Driving brand's KPIs and monitoring brand health// sales convertion health via tracking studies Search and identification of opportunities for new promo channels and target audiences; Team building and coaching, developing clear KPIs for my empoyeers supervised. Main achievements; SREDA residential complex marketing and advertisingn campaign was successfully launched and targeted sales goals and business results were achieved (revenue, convertion rate, incomimg requests). SREDA brand got positive awareness among professional community and among target audiences with impact on brand loylaty; Achieved businss results (revenue, contractation rate, incoming requests); SREDA brand and communication strategies were developed and yearly-plans were updated based on its life-cycle and budget; Creative and communiction strategies were developed and succesfully executed in 360 marketing campaigns.- Июнь 2014 – март 2015
- 10 месяцев
Head of marketing and advertising
Обязанности и достижения:
3 subordinates; Analysis of consumer behaviour; Update and actualization of brands' positioning; Communication and media strategies draft development and final presentation to KOLs, their update on monthly basis; Development and implementation of advertising, communication and other tools that can affect sales funnel levels. With impact on: the number of targeted actions on projects' web-sites; % conversion of targeted actions on projects' web-sites to targeted downloads; % conversion of targeted transactions into deals etc. Managing the operational work of staff under supervision; Managing the deadlines within operational work on Projects' promotion; Media planning and budgeting; Monitoring deadlines while Action Plans of projects' promotion implementation; Monitoring of key results in sales and incoming requests on day-to-day basis; Communication with key subcontactractors in order targeted plans to be fullfilled.- Январь 2013 – июнь 2014
- 1 год и 6 месяцев
Senior sales consultant
S.A.Ricci, МоскваAgent Services in Real Estate, Consulting, Real Estate Valuation, Architecture, DesignОбязанности и достижения:
Consulting and sales in the area of residential real estate Development and monitoring of implementation of marketing, advertising and PR activities according to approved advertising strategy and supportive Action Plan- Февраль 2012 – январь 2013
- 1 год
Head of marketing and advertising/Sales agent
Обязанности и достижения:
Consulting and sales in the field of residential premium real estate; Business processes administration; Media planning, budgeting, market analysys; Creative concept planning with key subcontactors Organization supportive ATL and partnership campaigns; Campaigns' implementation monitoring as well as deadlines and targeted key results; Identification of new promo channels and targeted audiences; Communication with key partners and sub-contractors in order to fulfill key targets; Day-to-day monitoring of key results achievement and deadlines control.- Декабрь 2009 – октябрь 2011
- 1 год и 11 месяцев
Deputy Head of Marketing and PR
Knight Frank LLC, international real estate consulting company, Русский КамешкирCommercial Property Construction (Retail Spaces, Office Buildings), Agent Services in Real Estate, Consulting, Real Estate Valuation, Real Estate Management and UseОбязанности и достижения:
Career development within company from Event Specialist to Marketing Specialist to Senior Marketing Specialist to Deputy Head of Marketing and Advertising Dpt. 0-2 subordinates\\emplyees supervised. Job duties on the position Deputy Head of Marketing and PR: Residential elite real estate dpt. marketing strategy development; Competitive and SWOT analysis; Development of marketing strategies for the key real estate objects; Development of marketing plans and annual budgets for the key properties; Marketing, advertising and PR plans execution; Marketing efficiency reports on monthly\weekly basis; Financial reports on budget spending; Briefing creative, media, production and Event agencies. Key real estate objects (Portfolio): residential properties (elite Moscow and International properties); commercial real estate: office, retail and industrial projects etc. Details upon request.- Январь 2008 – декабрь 2009
- 2 года
Position: Senior Marketing Manager, Commercial Real Estate
Knight Frank LLC, international real estate consulting company, Русский КамешкирОбязанности и достижения:
Managing marketing activities of 3 divisions: Agency Services Dpt. (Offices), Tenant Rep. Dpt. (Offices), Sales Dpt. Development of marketing strategy and annual budget estimation; Briefing creative, media and production agencies for annual marketing plan implementation; Supervising incoming calls procedure; Supervising media plans implementation; Development of core corporate presentation materials: commercial proposals (word, ppt); case studies; standard listing summaries; briefs; Marketing plans development and implementation (incl. presentation materials, advertising and events) for the key real estate objects.- Сентябрь 2006 – декабрь 2007
- 1 год и 4 месяца
Event Manager
Knight Frank LLC, international real estate consulting company, Русский КамешкирОбязанности и достижения:
Development of Event strategy and annual budget estimation; Events’ concepts development; sponsorship and exhibiting policy implementation; Supervising events implementation incl. Clients’ and Brokers’ presentations and brand promoting events; Negotiations with conferences’ and events’ organizers.- Сентябрь 2004 – сентябрь 2006
- 2 года и 1 месяц
Trade Marketing Coordinator
Обязанности и достижения:
Projects Coordination (Brands: Velkopopovicky Kozel, Milller Genuine Draft, Holsten): detailed budget estimation Development of promo/programme execution plan; Briefing BTL and ATL agencies; negotiating terms of contracts; supervising Projects’ implementation in Moscow and Regions (12 cities); Development of budget spent control procedures.- Февраль 2004 – сентябрь 2004
- 8 месяцев
Marketing Assistant
Abbott Laboratories S. A., Русский КамешкирОбязанности и достижения:
Brands: Velkopopovicky Kozel, Milller Genuine Draft, Holsten: Work with contracts and their database control; Responsible for souvenirs and promo materials production while communication with key subcontractors; Participation in implementation of promo/programme execution plan; Briefing BTL and ATL agencies; Participating in supervising Projects’ implementation in Moscow.
Условия занятости
- Подходящие условия занятости
Полная занятость
Стандартный график
В офисе/На объекте
Образование
- Высшее образование
- 2004
Обо мне
Дополнительные сведения:
Management skills
Innovations as part of my DNA
Classics and traditions as a basis
Equilibrium approach
Effective decisions for non-standart situations
Responsibility
Results oriented attitude
Communication skills
Organizational skills
Initiative
Creative approach
Ability to work under pressure
Advanced PC User
Valid driving license
Invest my time in close people, self-development, cognitive and neuro sciences, friends and creative projects
Иностранные языки
- Английский язык — cвободное владение
- Немецкий язык — базовый
Водительские права
- B — легковые авто
Фото, имя и контакты доступны только авторизованным пользователям
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