Head of Ecommerce / Digital Marketing Manager

Был больше месяца назад

По договорённости

39 лет (родился 04 октября 1986)

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Опыт работы 15 лет и 7 месяцев

- Август 2012 – работает сейчас
- 13 лет и 4 месяца
Head of Ecommerce
HENDERSON Group, Russia
Обязанности и достижения:
Team: 6 people / Reporting to CEO Accomplishments: Management: Build team from scratch: internal/external recruitment, training, maximizing performance. Sales and Marketing Strategy: Increased e-Commerce annual gross sales by 200% through strategic marketing campaigns, loyalty program and cross-canal strategy (>80% orders delivered in retail). Increase website conversion rate to > 2,0% through best practice implementation, mobile version (>30% traffic) and responsive design. Increase CLV 50% and Retention Time by 65% within 2 years. SEO Strategy: Increased website traffic by 90% to over 70K daily views through effective meta-tagging, landing page optimization and affiliate programs. Email Strategy: Directed team to develop database of more than 200K members for weekly product update emails. Increased overall email volume by 50% while increasing engagement (>60%) through CTA optimization. Responsabilities: Build e-commerce department Integration e-commerce platform with ERP (Navision) and WMS (Opticore). Develop and manage online initiatives and grow ecommerce revenue profitably. Driving growth and ensuring operational excellence. Oversee business operations of all online concepts, with an emphasis on responsiveness, quality, and a superlative customer experience. Develop and oversee operational business processes required to run a digital commerce business: logistic, marketing, design, CRM and IT. Execute a cross-canal strategy, including, links to retail stores, social media and mobile channels. Use a clear and concise marketing strategy to create innovative marketing campaigns to increase product success. Increase brand awareness via website traffic, online marketing campaigns and social media platforms. Ensure promotional material represents the company product and key customers. Manage any website troubleshoot problems efficiently and in a timely manner. Monitor competitors ensuring regular updates are given to senior members of staff. Amend and adjust the company website where necessary to improve its efficiency. Maintain excellent working relationships with internal staff and ensure a constant flow of information in terms of promotional success.
- Октябрь 2010 – май 2012
- 1 год и 8 месяцев
Ecommerce Project Manager
MARITHE+FRANCOIS GIRBAUD, France
Обязанности и достижения:
Team: 2 / Reporting to Head of Advertising Build e-commerce platform Producing engaging and consistent digital content, written and visual. Driving engagement through Social Networks and uploading content on a daily basis. Analyze site using Google Analytics and make data based changes. Produce segmented, time relevant email marketing campaigns that engage and drive traffic to the site. Optimize the customer base and acquire new high value clients. Identifying high value customers and ensure personal follow up. Create and edit products on the website, to include creating product descriptions and adding images. Manage escalated issues from contact center to ensure customer satisfaction.
- Март 2010 – сентябрь 2010
- 7 месяцев
BtoB Marketing Manager
Evalulab Inc, Canada
Обязанности и достижения:
Team: 0 / Reporting to CEO Creating and developing marketing strategy for BtoB event in NYC Designing and creating advertising materials Assisting staff during events Measuring effectiveness of strategy with basic KPIs: traffic, leads, opportunity, sales, ROI.