Brand Manager / Senior Brand Manager

Был больше месяца назад

По договорённости

57 лет (родился 16 июля 1968), cостоит в браке, есть дети

Москва

Красносельская

Занятость

не указано

Гражданство

Россия

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 17 лет и 3 месяца

- Апрель 2012 – апрель 2013
- 1 год и 1 месяц
Senior Brand Manager / Imported wines and spirits
JSC GALAKTA, Москва
Обязанности и достижения:
Strategy formulation and diversification of company operations on alcohol market via new project structure - Conducting of high-level studies of different segments of alcohol market, search for more perspective market niches (import, own manufacturing, export) - Working out a detailed business plans for new projects and new development activities of the company related to wine import and distribution - Development and formalization of multi-functional project organization structure, staffing, securing commitment from other functions, planning and timing of tasks, control of execution. Development of project product portfolio; new wine brands creation and introduction to the market - Setting up the process of search and selection of manufacturers of diverse wines - Building of market product range of the project from scratch, creation of new wine lines based on market research and personal expertise (naming, design, collections) - Introduction to the portfolio of new wine groups (originated from France, Spain, Italy, Chili, Crimea) - Optimization of product portfolio (demand – price – design – quality – sales volumes – profit) - Development and realization of promotion programs to introduce new brands to the market Ensuring legal and logistics support to import activities Building of brand structure of distribution channel Conduct of market research; study of distribution channel and consumers preferences Competiveness analysis Coordination and control of Sales Divisions activities - Adjustment of goals and responsibilities of Sales Divisions with regard to new products - Building and coordination of detailed annual and monthly sales plans per product portfolio item Organization of regular profound training on new products - Trainings for top management and field staff - Presentations and tasting for distribution companies and key accounts Planning, realization and control of advertising campaigns - Trade marketing programs in distribution channels - Programs addressing key accounts and major customers Achievements: - Development and launch to the market from scratch of 18 collections of imported wines (10 factories, 5 countries, about 120 SKU) - Average sales volumes of new collections – 100 000 bottles per month
- Ноябрь 2006 – март 2012
- 5 лет и 5 месяцев
Marketing / Business Development Director
JSC Wine Studio, Москва
Обязанности и достижения:
Marketing strategy formulation for a new business based on the detailed analysis of the market trends Participation in long-term business development planning Development and realization of detailed marketing plans in line with Marketing strategy from supplier to consumer - Search and selection of the suppliers of wine and spirit production - Building market oriented assortment portfolio from «zero» basis - Concept development and detailed design of new products - Pricing and sales policy development, setting sales targets by product - Organization and optimization of legal and logistical support of foreign trade activities of the company Building of Marketing Department organization structure, establishing and improvements of relevant business processes and procedures Brand Management - Setting brands distribution and merchandising objectives - Working with the distributors to achieve brands distribution and merchandising objectives; - Coordination brands activities in on-, off-, wholesale and regional sales channels, etc. - Monitoring internal marketing indicators of the brands (brand awareness, brand loyalty and consumption data, market share reports, media information, promotion performance, etc.) Development and implementation trade marketing programs to support sales targets Advertising and PR activities, organization especial events, trainings and presentations
- Август 2004 – ноябрь 2006
- 2 года и 4 месяца
Marketing Director
LaVINA Inc., Москва
Обязанности и достижения:
Restructuring of the marketing activities of the company Building of marketing organization structure and introduction of marketing planning and budgeting Organization and coordination of all aspects of marketing activities: - Brand management - Marketing analysis - Analysis of competitors activities - Pricing decisions - Trade marketing programs design and realization Product range optimization and development of new products Managing a number of company`s existing brands Building relationship with major suppliers from abroad Distributors relationship management Advertising and PR activities
- Октябрь 2001 – июнь 2004
- 2 года и 9 месяцев
Marketing Director
GB Holding of Wines, Москва
Обязанности и достижения:
- Detailed analysis of market developments and consumer trends, analysis of competitors activities - Marketing and sociological researches via Agencies - Strategy formulation process - Managing a number of company existing brands - New brands development - Product range optimization - Pricing decisions - Sales force coordination - Distribution channel development - Sales analysis and forecasting - Planning and organization of trade marketing and advertising activities - Customer relationship management
- Май 2000 – октябрь 2001
- 1 год и 6 месяцев
Marketing Director
RUSIMPORT, Москва
Обязанности и достижения:
- Development of current and long-term development strategy - SWOT analysis - Developing/ implementing marketing plans for brands portfolios - Planning & budgeting for local and international brands - Managing launch of new products - Optimization of product mix and sales forecasts - PR campaigns - Coordination of purchasing and reordering activities
- Январь 2000 – май 2001
- 1 год и 5 месяцев
Head of Marketing Department
HAPPYLAND, Москва
- Октябрь 1998 – декабрь 1999
- 1 год и 3 месяца
Head of Marketing Department
PARMAROS - SOFT DRINKS, Москва
- Январь 1996 – сентябрь 1998
- 2 года и 9 месяцев
Marketing Manager
STEFF HOULBERG, Russian - Danish Co., Москва

Образование

- Высшее образование
- Вечерняя
- 1998
Moscow Diplomatic Academy
Факультет: Marketing
Специальность: Practical Marketing
- Высшее образование
- Дневная/Очная
- 1992
Moscow Automobile and Road Construction University
Факультет: Road Construction Machines
Специальность: Degree in Mechanical Engineering

Обо мне

Дополнительные сведения:

- System approach to problem solving, information structuring skills - Good interpersonal and negotiation skills - People management - Strong analytical skills - Computer skills (MS Word, Excel, statistical application packages) - English - upper-intermediate Компьютерные навыки: Word, Excel, 1С, Power Point