Обязанности и достижения:
VMGL is a marketing company specialising in corporate exhibitions. I am responsible for managing the commercial side of Learning and Development portfolio called World of Learning. An annual Conference and Exhibition for over 2500 L&D directors looking for a range of training and learning solutions for their companies. My duties included managing the team responsible for selling the exhibitor stands and conference delegates and making sure the project achieved it’s financial target.
Day to day management of the portfolio sales team consisting of 4 people. This included, interviewing for new team members, training, target setting and appraisals.
Researching the target market and developing new and existing business
Utilising new revenue streams, including the World of Learning website and Lear Magazine.
Liaising with the marketing team to set out a marketing strategy for the event including, partnerships, social media, TV and Radio advertising.
Conducting face to face meeting with clients across the country to develop new business relationships.
Selling exhibition stands and sponsorship to the target market both over the phone and face to face.