Обязанности и достижения:
21 fragrance brands (ex P&G and ex Wella joined portfolio: Gucci, D&G, Escada, Valentino, Boss, Lacoste, Dunhill, Montblanc, Puma, Mexx etc.)· Short term and long term strategy development for the whole portfolio across Russia.· Close cooperation with head office (strategy improvement, and regular updates)· Ensuring financial performance (P&L, ROI)· Managing marketing mix (assortment optimization, new launches, pricing, stock optimization)· Marketing research planning· Communication (ATL, BTL, PR agencies outsourcing network managing)· Distribution strategy improvement in cooperation with Sales Department· Sales plans, assortment mix for key retail and wholesale clients with Sales Department, on-line assistance in tactic decisions, individual marketing plans development and execution for key clients.· 5 persons in direct report (3 brand managers, PR manager, marketing department assistant)