Обязанности и достижения:
Responsibilities:
- Development and implementation of the marketing strategy,
- Brand management,
- Management of communications and coordination with retail networks,
- Analytics (markets monitoring, commercial activities, auditory),
- Management of external media projects,
- Development and realization of ATL and BTL projects,
- Organization of participation in local and international exhibitions
(in Russia, Ukraine, Germany, Japan, USA, etc)
- Launching of the products (computer games, cartoons,
multimedia, services),
- Coordination of communications with contractors,
- Coordination of communications with Vendors
(Nikolodeon, Ubisoft, JoWood, ATARI, Nobilis, CD Project etc),
- Coordination of the product development (media and
entertainment software)
- Event managemet,
- Management of the channel marketing activities,
- Personnel management;
Achievements:
- Restricting of the marketing department and its integration into holding structure,
- Development and implementation of long-term and short-term planning and budgeting,
- Organization of company’s participation in exhibitions: Igromir (Moscow, 2006, 2007), Game Territory (Ukraine, 2006, 2007), GC (2007, Leipzig, Germany), Tokyo Game Show (2007, Japan), Sport Land (Moscow, 2006, 2007), Gamex (Moscow 2006), etc
- Implementation of the product marketing activities; Titles: “TMNT”, “Sponge Bob Square Pants”, “Xenus”, “Precursores”, “Tom Clancy’s Rainbow Six”, “Tom Clancy’s GRAW”, “Tom Clancy’s End War”, “Gothic 3”, “Eastern Front. Ubersolder”, “Sparta”, “Hey, Arnold”, etc
- Product placement sales,
- Modernization of the company’s internet (and other interactive) client services,
- Organization of company’s participation in social events.