Обязанности и достижения:
• Creating and developing new brand “Triumf”, developing a brand strategy and brand position.
• Segmenting product groups and developing the conception of their promotion
• Organizing and conducting incentive marketing actions and PR-campaigns
• Introducing new product offerings
• Developing and conducting co-branding campaigns
• Developing and conducting event-marketing campaigns including city-wide festive event “Wedding of Year”
• Organizing and conducting fashion displays
• Issuing the magazine “Svadebny Omsk” from scratch: creating competitive and development strategy, developing content conception of magazine, financial planning, setting up the work of buyers office, organizing public relations system, developing distribution mix, dealing with main advertisers, coordinating designers section, editting articles, copywriting, organizing appearance of magazine.