Marketing Communications and PR Director

Была больше месяца назад

По договорённости

47 лет (родилась 01 ноября 1978)

Москва, готова к переезду

Занятость

полная занятость

Гражданство

Россия

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 21 год и 6 месяцев

- Январь 2015 – работает сейчас
- 10 лет и 11 месяцев
External and Internal Communications Director / Russia, the Caucasus Republics, the Central Asian Re
DeLaval
http://www.delaval.ru
Обязанности и достижения:
• Responsible for the strategy and implementation of all business lines related to communication in both digital and offline environment and ensure strategic communication support (Russia, Republics of Central Asia, Republics of the Caucasus Region, India, and Sri Lanka), (earlier - Ukraine, Belarus, Moldova additionally) • Strategic development and control over implementation of effective integrated marketing communications (both offline and digital) (Russia, Republics of Central Asia, Republics of the Caucasus Region, India, and Sri Lanka) • Developing media plan for the said countries and control over implementation • Analyzing, planning and budgeting corporate marketing activities, monitoring costs and budget execution; budget control over marketing activities • Social media marketing (full cycle) • Sustaining a positive brand image, solving reputational issues • Interacting with government agencies and industry organizations at top management level • Control over the company's participation in industry exhibitions, regional events, seminars, round tables, partnership and sponsorship events, etc. Developing and implementing unified solutions for participation in regional events (more than 100 events per year) • Preparing training plans for the company’s employees and dealers and training coordination; successful migration to a distance learning system • Turnkey organization of leading industry conferences (defining the format, scoping and developing business programs, coordinating work with speakers, conducting promotion activities, creating information materials, post-production) – in portfolio more than 10 large-scale industry conferences (up to 300 participants) • Developing and implementing integrated PR, product and information campaigns, product introduction and launch campaigns, conducting performance analysis • Arranging and holding press conferences (with participation of senior managers), press tours (Russia, CIS, Europe), round tables with the media etc • Developing concepts and control over online broadcasts (multiple streams, bilingual, integrated content) of the company’s targeted events • Implementing innovative marketing digital tools for the company’s products (no analogues available globally) • Content management and control over promotion of a corporate site, a site for dealers; developing, implementing, and promoting a number of landing pages • Coordination of three large-scale projects on mobile applications development for corporate products; developing and implementing a number of tools using AR and VR • Analyzing the general and industry-specific informational background, studying and analyzing PR activities of competitors • Developing brand books on some aspects of marketing activities • Developing and implementing projects on corporate communications and corporate culture • Issuing a monthly corporate publication for employees and dealers, turnkey organization of an integrated annual event for employees • Interacting with external contractors (agencies, video studios, designers, photographers, etc.) and implementing joint projects • Holding tenders for organizing and conducting events, production of printed products and souvenirs, interaction with vendors, agencies, design and production studios, external suppliers, video agencies etc
- Март 2004 – сентябрь 2014
- 10 лет и 7 месяцев
Sales Support and Marketing Manager
DeLaval
http://www.delaval.ru
Обязанности и достижения:
• participating in the development of marketing plan and monitoring the compliance with the marketing budget • implementation of advertising campaigns • preparing media plans and monitoring implementations • choosing forms and methods of advertising in the media, content and visual designs • cooperation and joint activities with media (both print and digital): placing advertisement layouts, articles, interviews, press-conferences, press-tours, round tables etc • ensuring participation of the company in industry exhibitions (space procurement, stand design, content management, overall coordination of work) (participation in more than 30 major industry events) • arranging and holding press tours for journalists • maintaining internal and external corporate communications of the company • interacting with advertising agencies, production studios, suppliers • organizing and holding motivating events for dealers and partners (dealer conferences, incentive trips, etc.) (more than 35 events held in the CIS and attended by 15 to 220 people each) • developing and manufacturing printed products and promotional merchandise (developing corporate catalogs, brochures, leaflets, films, corporate videos, a diverse range of souvenir products) • interacting with dealer organizations (car branding, office design, developing printed materials and promotional merchandise, information support, supporting participation in exhibitions, seminars, other issues)

Образование

- Высшее образование
- 2020
The Chartered Institute of Marketing (UK)
- Высшее образование
- 2000
Taras Shevchenko National University of Kyiv, Institute of International Relations, School of International Studies
Факультет: International Relations
Специальность: Master of International Relations, Translator from/into English

Обо мне

Дополнительные сведения:

ADVANCED TRAINING The Chartered Institute of Marketing (UK) 2018 — to date Digital Marketing Program (The International Higher School of Brand Management and Marketing) DeLaval Business Course (2015) Event Management — Marketing of Impressions Training (Eventum Premo, Moscow) Emotional Competency Training (PwC Academy) Presentation skills, Art of presentation (Oratorica) Personal Development Trainings (R. Gandapas, I. Khakamada) Attending industry conferences, forums, and seminars as a participant on the regular basis Marketing Start Course (Be First Marketing School) Internet Marketing Course (Be First Marketing School) Practical Rhetoric and Elocution Course (Speaker Training Center) Course in Practical Psychology (Success Academy of Business Solutions) Practical Marketing Course (Ukrainian Marketing Association) Company PR Development Technology Course (Ukrainian Marketing Association) SKILLS AND EXPERTISE • Proficiency in English, Russian, and Ukrainian; French — beginner • Strategic Marketing; Project Management; Brand Promotion; Marketing Communications; Concept Development; Design; PR; Brand Positioning; Event Management; Brand Development; Social Media Marketing; Media Planning; Negotiations; Budget Management; Personnel Management; Exhibition Activities; B2B Marketing • Advanced PC user (Microsoft Office, Power Point, Adobe Photoshop, Illustrator, Access, Internet, Outlook Express, etc.) • Driver’s license (Category B) ACHIEVEMENTS • “For Introduction of Innovations” Corporate Award (2018) • Participating in industry conferences as an invited speaker (Exhibition Industry: Trends and New Technologies (Vedomosti Conferences), PR in B2B (FRC Communication Agency)) • Participating as a speaker in numerous press breakfasts on communications issues; presentations and speeches at industry events held for the company’s customers, employees and dealers as part of business programs of corporate events PERSONAL SKILLS • Good management skills, ability to coordinate and implement people-intensive projects • Excellent organizational skills • Exceptional oral and written communication skills • Proactive approach to life • Passion for business, proactive attitude • Being highly self-motivated and dedicated to delivering high quality services • Ability to meet tough deadlines • Fast learning ability • Ability to multitask and work on several projects in parallel • Ability to be quick in decisions in non-routine environments SOCIAL SKILLS • Cooperation and professional relationships building skills, sociability • Strong presentation skills, and ability to persuade others • A strong team player but able to work independently • Understanding and ability to work in multi-national communities PR, B2B Marketing, Marketing Communication, Corporate Marketing, Project management, Event Management, Social Media Marketing, Corporate Events Organization, Strategic Communication, Advertising, Negotiation skills, Presentation skills, Digital Marketing, Budgeting, Leadership Skills, Personnel management, Brand Management, Time management, Preparing Presentations