Head of Marketing

Была больше месяца назад

По договорённости

40 лет (родилась 06 февраля 1985)

Москва, готова к переезду

Занятость

полная занятость

Гражданство

Россия

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 17 лет и 6 месяцев

- Апрель 2019 – работает сейчас
- 6 лет и 8 месяцев
PR & Marketing leader
In2matrix.ru - global insurance solutions
http://www.in2matrix.ru
Обязанности и достижения:
I am results-driven PR & Marketing Leader coordinating marketing strategies and initiatives that position businesses towards optimal growth & development. For more than 6 years I am in the industry. My main skills which are critical for this role are marketing expertise, creativity, organization, networking, teamwork and leadership. I am directly responsible for advertising, planning, market research, KPI goals, budget management, event planning, mass media and social media management. Other responsibilities are managing marketing materials creation, maintaining a good relationship with the company's stakeholders. Working together and cross-functionally with the General Managers, I am developing integrated marketing strategy streamlining performance marketing efforts and goals. Duties: Create and implement communication plans for the year according to global brand strategy and within approved budget; Develop and implement campaigns in online and offline media supporting brand expansion strategies by geo and other parameters, set channel, marketing KPI, measure & report on progress on an ongoing basis; Evaluate new marketing approaches and channels by managing and initiating marketing activities in social media, digital media, content marketing; Supervise the promotion of services or ideas offered by a business; Work closely with the research function to ensure clear and accurate information is communicated. Analyze customers’ behavior, creating hypotheses, gathering feedbacks; Constant analysis of best practices on the market, research new business trends, perusing new marketing opportunities for growth & development; Build new relationships with potential partners. Elaborate potential partnerships and drive their proper activation; Local content production or adaptation of global creative materials. Full production process – from tenders organization and supplier selection, to production supervision and ready content delivery according to tech requirements; Using growth hacking techniques (social media, email marketing, SEO, viral strategies, analytics, content marketing, A/B testing) successfully launched partnership project - Latin Stars Factory, www.latinstarsfactory.com, achieving rapid growth of the project within 4 month. Development of the project will allow to launch & introduce wellness program for dancers in Russia, as well as professional development program for dance teachers on the global market.
- Апрель 2018 – апрель 2020
- 2 года и 1 месяц
Co-founder
Chainme - Blokchain Marketing Agency
http://chainme.pro
Обязанности и достижения:
My main role at this position is to develop new ideas, new networks and grow partnerships, drive positive developments connecting all the members of project's ecosystem. Already more than 4 startups in fintech & blockchain were successfully launched & listed on large cryptocurrency exchanges. I am involved in the following activities: Advisors, influencers, opinion leaders: defining the pool, developing of agreements, setting up business targets & monitor the performance; Marketing: identify launch objectives, target audience of the product or service, market research and competitor analysis, developingof the marketing strategy; Design: brand style development, website design, design of covers for social networks, ad campaighns; PR & Content: PR strategy, content plan development, regular publications in crypto media, publication in business, industry resources, publications in mass media of Asia, listing on trackers and aggregators; SMM & Community: SMM and Community strategy development, setting up accounts in social networks, writing content for social networks, FAQ; Email Marketing: strategy & mailing plan creation, configure trigger messages (welcome, thank you, etc), monthly mailing analytics, perform segmentation of the contact database; Contextual advertising: ad campaighns creation on Google, Yandex, testing & moderation; Targeted advertising: ad campaighns creation on LinkedIn, FB, Instagram, Twitter, Reddit, testing & moderation; Road Show: planning all the activities, creating promo materials, present the project during seminars, forums; Total revenue from released projects exceeds $60M.
- Декабрь 2017 – апрель 2018
- 5 месяцев
Head of Marketing
CREDITS - blockchain platform
http://credits.com
Обязанности и достижения:
Project work for making ICO campaign during which we successfully reached $20M hard cap. Communicated directly with traditional and blockchain media influencers, opinion leaders for further advertising opportunities for the project; Advertising materials (banners, articles) placement on specialized resources with targeted audience & provided further analysis of CPC (cost per click), CTR (click-through rate) & etc. Managing regional community managers & representatives in various regions and countries; Providing of overall monitoring of social channels, forums, activities there, and keep it aligned with communication strategy in each specific region; Provided initial information for local community managers to share and broadcast it to local markets with relevant adjustment in regards to local audience mentality; Creation of Email campaigns to share company's news within the community & investors, managing overall list of users including user metrics and dynamics; Dayly monitoring of SMM activites, contextual advertising reports, targeted advertising statistics and overall effectiveness; Work with design team to create visuals for SMM, advertising activities.
- Ноябрь 2015 – ноябрь 2017
- 2 года и 1 месяц
Head of Marketing
Advertising Agency Hot Wind
Internet Service Provider, Internet Company (Search Engines, Payment Systems, Social Networks, Information and Educational, Entertainment Resources, Website Promotion etc.), Marketing, Advertising, Designer, Event and PR Agencies
Обязанности и достижения:
Delivered different number of projects within defined scope, budget, timeline and quality, managing several projects in parallel; Worked with the CEO, leaders, key teams, to determine priorities for process optimization and managed optimization to the agreed strategic focus areas; Analyzed existing operational processes and developments and implemented a proactive solutions for process innovation, including expense reductions, service improvement and continuous quality improvement; Set process improvement directions, priorities, targets for the team impacting business processes in terms of cost saves, cost avoidance, tracked and reported the impact to the CEO; Provided competitors analysis, analyzed and compared products with that of competitors, introduced improvements in business strategies based on customer feedback; Set product pricing, for to meet revenue and profitability goals, on the basis of market research and developing the core positioning and messaging for the product; Promoted the company brand to key buyers, writing up concise and value-based sales proposals, replying to all customer inquiries in a timely and accurate manner; Developed and updated materials to be used for handouts, advertising, executed direct email campaigns, and created web advertisements, implemented search engine optimization campaigns and keyword marketing; Consistent track record of successfully employing best business practices that improve efficiency, reduce operating costs whilst increasing productivity, all to tight time scales and within budget.
- Июнь 2008 – ноябрь 2015
- 7 лет и 6 месяцев
Team leader
Samsung electronics
http://www.samsung.ru
Обязанности и достижения:
January 2014 — january 2015 Field Force Marketing Team\Sales Admin Department Managed financial planning, analyzed statistical data & competitors’ positioning information and changes in Moscow and regional market, incentive measures definition; As a jointly responsible for marketing investment analyzed ROI, profitable achievements of FF team associated with the assigned market, segment, and sales team and submitted for management’s approval monthly results; Worked with internal and external cross functional teams to define and implement procedures for increasing FF teams’ productivity, and direct their efforts in order to have the greatest overall impact on company results; Together with regional, divisional, territorial leaders managed hiring, disciplining, and motivating processes of FF team; Analyzed and approved FF budgets allocation for to meet assigned budget plan in accordance with strategic objectives of HQ plan, made reports for Directors and President of a company in case of any derivations from the plan; Ensured partners’ for outsourced staff work are completed on time and within defined standards, requirements & quality; Collaborated with key stakeholders to provide constant process improvement for to implement best practices & resource planning in accordance with seasonal requirements. January 2014 — january 2015 Bonus Payment Team, Incentive payments to distributors, Sales Admin Department Responsible for the timely and accurate payment of bonuses in accordance with accepted sales compensation plans, terms and conditions, standard business practices and internal controls; Verified bonus conditions and submitted for management’s approval, reviewed, processed and approved all compensation adjustments; Act as a liaison with Distributors\Partners, Finance, Sales and Channel Management in handling compensation issues; For the aim of building positive working relationship with partners, understanding their needs and business drivers was responsible for claims management, developing and systemizing different approaches, solutions for to prevent them in future; Performed expense posting activities in cooperation with accounting team, verified and submitted payment details under a strict timeline; Collaborated with key stakeholders to define best practices and work towards the implementation of new policies and practices; Implemented and maintained document control system, streamlined internal workflows by establishing policies and procedures; Coordinated the design, development and implementation of a new CRM database: worked with stakeholders to establish requirements, clean up and migrate data, assisted with changes to optimize system performance; Controlled bonus master data update such as distributors’ chain, partner groups, model croups and etc. at the market communication system; Responsible for control and verification of bonus payment documents received from partners, documents archiving process (more than 1000 legal entities\500 docs per day); Developed and maintained job descriptions, evaluated weekly KPI achievement. June 2008 — january 2014 BOM Team Head, Product Engineering Department Work with internal and external cross functional teams throughout the enterprise to define and implement business processes and data-management practices; Work across functional groups to define and implement internal change management processes and workflows; Perform department activities which include people management, project management, change management, cross functional coordination and vendor relations; Support Technical Product Information to ensure availability and on-time change of technical documentation: Product Specifications, SOPs, CAD Drawings, Process Manuals, etc.; Master Data creation, modification: new part numbers creation, parts specification change and etc.; For the aim of continuous improve of efficiency, close cooperation with IT for deployment and integration of the associated software application tools; Regularly maintain and update Bill of Materials, review Engineering change orders and update BOM’s as necessary; Engineering Change Management practices ensuring that accurate information is communicated clearly and available to the specific departments; Close cooperation with overseas manufacturing and external vendors, coordinates change management tasks with suppliers; Analyzed price quotations for to identify cost reduction potential; Responsible to ensure that all activities are managed in accordance with the Quality Operating System; Responsible for creation of processes and procedures to help standardize and economize all duties and tasks for the entire team; Oversee the work of team members to ensure compliance with regulatory standards, company procedures, product requirements, and specifications; Report to General Management on weekly basis program status and any deviation from timing and expectations.

Образование

- Высшее образование
- 2007
GASK
Факультет: Linguistics
Специальность: Linguistics and Intercultural Communication

Обо мне

Дополнительные сведения:

I have almost 8 years of experience in product engineering & sales admin, marketing within multinational corporation Samsung Electronics. Have a very high level of experience in launching more than 5 startups in technology-driven organizations, startups in crypto space. Actively manage portfolio of advisers, opinion leaders and other experts for digital assets, AI, sharing economy, fintech. Due to my extensive experience I have the proven net of advertising service providers, agents, representatives worldwide who are working in both low cost & premium segment.