Обязанности и достижения:
Daily Tasks:
Increase and manage performance of the advertising campaigns (Yield
Management) based on KPIs.
Manage advertising campaigns on: Doubleclick, Between Digital, Facebook
ADX, VK, Adexchanges, RTB etc…)
Analytics (GA, Adriver, Yandex Metrics)
Project management:
Manage, track and create projects with the development team.
Requirements gathering and analysis for the company roadmap.
Risk management
Achievements:
Migration to our proprietary master tags and ad-server.
Development of strategic partnership to achieve:
- Ultra localised advertising banners (to the street)
- Deployment of RTB purchase
- Creations of mobile banners
Strategic partnership with worldwide leaders in their sector (emailing, tracking,
analytics)
Keywords: Retargeting, Targeting, Tracking, CPC, CPM, CPA, Mailing, Social,
Performance