Head of e-commerce

Был больше месяца назад

По договорённости

49 лет (родился 24 августа 1976)

Москва

Занятость

не указано

Гражданство

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Телефон

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Опыт работы 19 лет и 4 месяца

- Апрель 2014 – работает сейчас
- 11 лет и 8 месяцев
Head of e-commerce
VMR Russia
Обязанности и достижения:
VMR Russia is the general distributor of VMR Products in Russia and CIS. The company produces electronic cigarettes under the brands V2Cigs (v2cigs.com) and Vapor Couture (vaporcouture.com). VMR Products is a leader in sales of e cigs over internet in the USA. VMR Russia is a “startup” company in Russia since the April’14. Key responsibilities: - Road Map for launch web site: creation and management. - Online marketing strategy development. - Market research. - Budgeting. - Determination of goals and KPI for online, scope definition. - Business processes description and implementation. - Creation of technical requirements for IT infrastructure in new office, software and hardware purchasing. - E-commerce structure creation. - Research and Interaction with service providers: shipping companies, processing companies, external call centers, online marketing agencies, IT support companies, developers. - Training in the USA about products and technologies: CMS Magento, Affiliate networks, online marketing experience. - Web site launch (v2cigs.ru) based on CMS Magento: o Usability and services. o SEO. o Creation of the requirements for tech team about integration with shipping company, processing company, reporting and etc.; o Setting up of the tools for e-mail marketing (MailChimp), online consultant WhosOn, GA and YM, store locator feature, social media buttons AddThis, forum. - Business process description for warehouse - Call center functionality description, training manuals and training materials - Planning of activities in SMM, e-mail, banners and teaser ads, blogs, news
- Ноябрь 2005 – июнь 2013
- 7 лет и 8 месяцев
Commercial Director
CTS Eventim RU
Обязанности и достижения:
Key responsibilities: Development and implementation of the company strategy; Creation and management by commercial department; Elaboration and setting of the strategic and operational plans to the department; Management by the company sales channels; Regional development; Building and optimization of the company fulfillment (incl. internal delivery service provider and cooperation with external delivery company); Accomplishment of the financial goals determined by HQ; Creation of the management reporting for all divisions of the department; Internet marketing: setting targets, performance control and evaluation; Product range definition, negotiations with VIP partners; Budgeting; Company business process optimization, cutting costs; Customer care; Creation of the bonus models for employees, qualifying evaluation of employees Reporting directly to CEO; Interaction with European head quarter; Under subordination 70+ persons. Strategical management of the following sub-departments: - Internet marketing - Corporate sales department - Call center - Outlets chain development - Regional development (from zero) - Logistics and fulfillment - IT department Main achivements: - top 10 for web sites in Yandex for key words; - increasing a share of internet sales by 10-15% annually; - increasing a share of on-line payment by 25% for 2 years; - increasing a number of point of sales from 20 to 650 for 1 years; - launching company activities in 8 russian cities at least; - cost reducing of fulfillment department by 30% in 2011-2012; - launching of own loyalty programm - ~ 20% of loyal customers; Exclusive contract with International Aviation and Space Salon since 2009: - preliminary sales across Russia and Europe; - ticket venue box offices (50+ points); - access control system at the venue (60+ entarances); Sochi 2014 - Communication with OC and Eventim Sochi Project Team - Involving in Test Events project

Образование

- Высшее образование
- Дневная/Очная
- 1999
Moscow Aviation University
Факультет: Automated Control System
Специальность: Engineer

Обо мне

Дополнительные сведения:

Atlassian Confluence, Atlassian Jira, Business Processes, Management CMS Wordpress, Google Analytics, Internet Marketing, Joomla CMS, MS Office, Magento, Project management, Yandex Metrica