Head of Department, Senior / leading specialist in marketing and advertising

Была больше месяца назад

По договорённости

44 года (родилась 19 декабря 1980)

Москва

Занятость

не указано

Гражданство

не указано

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 12 лет и 8 месяцев

- Март 2006 – июнь 2012
- 6 лет и 4 месяца
Head of Buying OOH, Buying Department, Code of Trade
BBDO Group (bbdogroup.ru/eng/)
Обязанности и достижения:
BBDO Group is the largest advertising & communication company and part of OMNICOM Holding, while the company's agencies are parts of BBDO Worldwide and OMG international networks. Head of Buying OOH, Buying Department, (Code of Trade) 05.2010 – 06.2012 Responsibilities: geography 154 cities RF, 29 employees under supervision, 200 projects per year in average • Oversaw and controlled all daily operations in Department, reviewed projects’ status during each operational phase • Developed and supported the interaction processes with the other company's departments • Developed and promoted an exceptionally effective advertising campaigns; project pricing, budget control, financial responsibility, documents circulation and financial procedures control • Negotiated long-term key contracts that ensured quality and cost-efficiency, controlled their accomplishment • Analyzed results of operations to discover more efficient ways to utilize resources, trends’ analysis and development of innovative tactics to Department’s tasks accomplishment • Implemented non-standard advertising projects for diversified business segment clients: car industry (Volvo, Peugeot, Citroen, Mitsubishi), insurance (Aliance Group, AlphaStrakhovaniye), FMCG (Wrigley, Unilever, Valio, SunInbew, PepsiCo etc.), retail (Azbuka Vkusa, Х5 Retail Group, Snezhnaya Koroleva, Leroy Merlin, Media Markt, Technosilа, Sport-Master), banking facilities (Russian Standard, VTB24, Unistream), etc. Accomplishments: 1. Department transformed into significant business unit, more efficient, profitable and competitive with high-professional buying team. 2. Developed and implemented a new approach in planning and fulfillment of communication strategies resulting in 15% growth of an annual corporate savings 3. Delivered the increase of overall clients campaigns’ effectiveness Reorganized major working processes in Department, implemented solutions for employees’ time management realizing in 35% increase of number of projects accomplished by Department. Group Head, Buying Department (Code of Trade) 04.2009 - 05.2011 Responsibilities: North West Region RF. • Managed staff of 4; daily campaigns monitoring; standard and non-standard projects fulfillment • Developed and promoted an exeptionally effective OOH campaigns for each client Accomplishments: • Initiated and developed a unique media purchase agreements with major suppliers • Built a professional team unit • Increased productivity of group work force by 40% through time-management and redistribution of work tasks Media Manager. Media Department, (Media Instinct) 03.2006 – 03.2009 Responsibilities: North West Region RF. • Regional market analysis and research, media strategies development, media planning, overall coordination and optimisation of ATL/BTL activities in controlled region. Accomplishments: 1. Initiated and created long-term campaigns planning pattern 2. Raised the level of an expert evaluation of campaigns efficiency. 3. Developed recommendations for launching advertising campaigns in regions based on the local markets peculiarities.
- Март 2005 – март 2006
- 1 год и 1 месяц
Private Label Brand-Manager
Pyaterochka, headquarter (nowadays X5 Retail Group) , www.pyaterochka.ru/) — Retail
Обязанности и достижения:
Retail chain, (Pyaterochka- «discounter», Karusel – «hypermarket» Coordinated all aspects of private label launch, including product development, promotions, sales, pricing, and packaging. Implementation of strategic brand development - worked with design and marketing agencies - handling marketing communication campaigs, media planning - diagnosed simple trends and patterns out of the visual representation of the data, market, prices and sales analysis Accomplishments: • Launched 46 new FMCG products under different 7 trademarks • Carried out a restyle of the 3 product lines that resulted in 18% sales increase • Achieved 22% growth of sales by product groups under my responsibility in favor of Private TM during the period of my employment
- Февраль 2003 – январь 2005
- 2 года
Senior Account Manager
ANO MaRS
Обязанности и достижения:
• consolidated 8 divisions of a project management teams • strategic short- and long-term planning, worked with key account projects • fundraising, worked with sponsorship projects and business sector • Coordinated and managed several projects from the official governmental program of Celebration of 300th Anniversary of Saint Petersburg Accomplishments: 1. Successfully managed the advertising and PR campaign for the key project of launching a new Shopping Moll “Sennaya” (‘Turn-key’ promotion support from the brand-book creating to the Moll’s successful launch) 2. Recipient of the government award “In the Memory of 300th Anniversary of Saint Petersburg” (pursuant to the Order of the President of the Russian Federation dated February 19, 2003)
- Октябрь 1999 – февраль 2003
- 3 года и 5 месяцев
Project Manager
PRP Weber Shandwick
Обязанности и достижения:
• Developed and implemented complex marketing-mix campaigns (media, advertising, marketing, BTL, PR) within diversified business segments • Conducted marketing researches Accomplishments: Realized successfully more than 80 special events, PR-campaigns and marketing-mix campaigns in diversify business sectors (Finance, FMCG, High-Tech, Retail, Insurance, Government projects, ets.) including local, national and international campaigns.

Образование

- Высшее образование
- Заочная
- 2005
Saint Petersburg State Electrotechnical University (LETI)
Факультет: Open
Специальность: PR-specialist, average score 4.5/5.

Обо мне

Дополнительные сведения:

Active and purposeful specialist, great communicator, creative-minded, striving for innovation and implementation of new approaches in business tasks fulfillment Professional, with strong analytical skills, able to act effectively in the competitive working environment Adaptable, comprehensive team-player, willing to invest time and efforts in further personal development and business proficiency Professional skills: - Organization of work processes within the team, projects’ operating control, coordination of interaction processes within departments, partner companies, suppliers - Leading the development, planning and execution of most marketing and advertising activities (ATL, BTL, Digital, promotion, PR) - Executive control of annual plan fulfillment to achieve necessary KPIs - Development and implementation of bid/quality tenders to define relevant suppliers - Budget execution control during each operational phase, project pricing, documents circulation and financial procedures control - Projects' results analysis to discover more efficient ways to utilize resources; trends' analysis and development of innovative tactics to tasks accomplishments; system approach and strategic thinking - Planning, development and execution of complex marketing-mix campaigns for various business (FMCG, retail, finance, media, clothing, insurance, car industry, etc.), deep understanding of brands’ individuality and specifics - Diagnostics of simple trends and patterns out of the visual representation of the data, sales and price analysis, work with marketing and social research data to define the effective ways for further development - Strong negotiation skills - Strategic planning and negotiation for long-term key contracts that ensured quality and cost-efficiency; control their accomplishment - Experienced in team-work within various tasks Languages: English (fluent) TOEFL iBT -101 February 2013, German (basic), Goethe Zertifikat A1 September 2013. Additional Computer skills: MS Office, Adobe, Espar (ODA Plan, ODA Stat); Windows OS, MAC OS. Reference is available upon request

Иностранные языки

Английский язык — cвободное владение
Немецкий язык — разговорный

Фото, имя и контакты доступны только авторизованным пользователям

Похожие резюмеВсе 1 187 похожих резюме

Обновлено 10 октября

Head of Marketing Department / Руководитель отдела маркетингаз/п не указана

Последнее место работы (3 года и 3 мес.)Head of Department / Руководитель отделаАвгуст 2022 – работает сейчас

Обновлено 7 ноября

Head of Marketing / Руководитель отдела маркетингаз/п не указана

Последнее место работы (2 года и 9 мес.)Маркетолог / Marketing Manager / Head Of MarketingФевраль 2023 – работает сейчас

Обновлено 17 ноября

Senior Account manager / Producer / Marketing managerз/п не указана

Последнее место работы (2 года и 5 мес.)Исполнительный продюсерИюнь 2023 – работает сейчас

Обновлено 6 ноября

Руководитель отдела Маркетинга и Коммуникаций / Senior / Head of PR, GR, Comms / CMO, PRDз/п не указана

Последнее место работы (10 мес.)Директор по продукту (Операционный маркетинг), Партнер в Heat LeadЯнварь 2025 – работает сейчас

Обновлено 2 октября

Senior Marketing Managerз/п не указана

Последнее место работы (1 год и 9 мес.)Менеджер по маркетингу и рекламеФевраль 2024 – работает сейчас

Обновлено 14 июля

Senior marketing managerз/п не указана

Последнее место работы (1 год и 9 мес.)Медиа менеджер / Client Partner (Переименование ролей в рамках реорганизации компании)Апрель 2023 – январь 2025

Обновлено 13 ноября