Директор по развитию, Директор по маркетингу

Была больше месяца назад

По договорённости

41 год (родилась 11 февраля 1984)

Москва, готова к переезду

Занятость

не указано

Гражданство

не указано

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 17 лет и 9 месяцев

- Октябрь 2015 – работает сейчас
- 10 лет и 2 месяца
Head of Household segment (National Retail Sales manager)
Paşabahçe Cam Sanayi ve Ticaret A.S. (Moscow rep. office), Москва
Glassware production and sales company
Обязанности и достижения:
Directly reporting to Sales Director and Head of Paşabahçe Moscow Rep. office. Main achievements: KPI’s monthly overachievement, management of up to 86% of company’s sales. Main responsibilities: • Sales in household segment (wholesale and retail channels); Supervision of sales to final users – more than 2000 SKU; • Contract management; • Product matrix coordination and optimization for all retail chains; • New products launch, pricing, promotional support; • Private labels management (for retail chains); • Administration of promo actions in retail chains (Lenta, Okey, Auchan, METRO, Karusel, Pyatyorochka, Perekrestok, Fix Price, Magnit and others); • Production planning (special campaigns orders for retail segment); • Sales-shipments-payments follow up; • Participation in strategic planning for household segment; • Regular meetings with wholesale and retail customers for business development purposes; • Distributors' loyalty formation; • Personnel management (senior trade representatives and customer support specialists).
- Июль 2011 – декабрь 2014
- 3 года и 6 месяцев
Senior category manager/Senior product manager (Major Domestic Appliances and partly Small Domestic
Panasonic Russia Ltd., Москва
Household appliances production and sales company
Обязанности и достижения:
Directly reporting to General Manager (Home Appliances Marketing Department) Main achievements: MDA product categories achieved main KPI’s 3 years in a row; New products were successfully launched. Main responsibilities: • Leading strategic product categories – Overall control and implementation of all marketing activities in the Russian and CIS market; To represent Panasonic Russia Ltd. at the merchandising and business plan meetings related to major domestic appliances in Japan; • New product development - To negotiate with Panasonic HQ about new products (prices, specifications, timing, etc.); To register new product information in SAP; • New product launch preparation and promotion support- To develop marketing projects, and organize new product launch events; To introduce new products to dealers and negotiate to enter their assortment; To prepare necessary sales promotion materials (POP, catalogues, display stands, etc.); • Sales analyses and forecasts preparation - To analyze the latest sales situation, make sales forecast; To make report to Top management in PSI (purchase, sales, inventory) meeting monthly; • Pricing - To check the market prices and set up the appropriate retail prices; To maintain the costing sheet monthly; To check the price trend and share this information with Panasonic HQ; • Dealers and distributors support - To check dealers’ sell-out and stock situation and take actions to improve them; To check the daily sales situation and take necessary countermeasure to hit sales target; To coordinate dealer conferences organized in CIS region; • Planning and Budgeting - To make yearly business plan (for Russia and CIS region), yearly P&L and mid-term plans; • Financial analysis of related product categories - To check gross margin, net margin and operative profit result every month; To make future P&L estimation and control the profitability; To control the budget of sales promotion and advertisement; • Marketing communications strategy preparation - To create and realize marketing and PR-activities plan; To make sales promotion plan; To take part in preparation of trade marketing activities; • Leading of market intelligence and consumer insights - To collect and analyze market information from dealers, customers and other data sources; To organize and conduct Focus Group Interviews and customer surveys related to new products development; • Trainings - To maintain and share the necessary product information with other departments and Panasonic HQ; to make product trainings and presentations for sales team; • Digital marketing - To update product information on company's website, to prepare materials for new products' web- pages and digital activities, SMM; • PR support - To work with PR agencies (technical assignments preparation for PR agencies, press releases preparation, product launch events preparation) and magazines (correction of product articles); • Coaching - To coach the newcomers (processes and product trainings).
- Январь 2007 – март 2010
- 3 года и 3 месяца
Project coordinator, Product specialist, Export sales specialist (Key Account Manager)
BEKO LLC, Москва
Household appliances production and sales company
Обязанности и достижения:
Directly reporting to CFO of BEKO LLC. Main achievement: up to 50% of related to the project marketing, rental and certification expenses were compensated by the Turkish Ministry of International Trading. Main functions: • Collaboration with Turquality project team in Arçelik A.Ş. – to get information about procedures related to the project; To inform related persons in Arçelik A.Ş. about monthly forecast for BEKO LLC marketing, rental and certification expenditures; • Project preparation and maintenance - To prepare annual project budget, define main milestones and control related expenses monthly; To follow up expenditures and payments related to the project; To prepare reports about status of applications; • Collaboration with other departments – To provide related departments of BEKO LLC information about the project; To collect all necessary documents related to marketing, certification and rental expenditures of BEKO LLC; To get the documents and samples of advertisement from the contractors; • Collaboration with the third parties - To work with translators and notaries, audit companies; To get certified copies of the necessary documents from Trade Attache in Moscow and St.Petersburg; To perform any other related activity. Directly reporting to General Manager of BEKO LLC. Main achievements: Export operations in CIS were started from scratch and showed impressive results in short period of time. Main responsibilities: • Export contracts management - Preparation and signing of contracts with dealers; • Export sales and marketing - Contacts with dealers in CIS and Eastern Europe about export orders, related credit limits and marketing activities; to make analysis of sales process and its improvement; • Production planning - Entering sales estimations to SOP (monthly); Following up the process of production for export loadings; • Export sales support – Informing specialists of customer service department in headquarters office about production and loading process; Uploading customer’s orders to SAP; Planning of stable loadings and Informing the Logistics Department of BEKO LLC about opened orders; Following up the process of goods loading, • Financial control - Control of payments and signing of closing documentation. • Collaboration with certification organizations, trade and industrial committee - Assistance in preparation of certificates of origin and other documents for export operations.
- Июль 2006 – сентябрь 2006
- 3 месяца
Trainee (International Sales and Marketing department)
Arçelik A.Ş.
Household appliances production and sales company
Обязанности и достижения:
Responsibilities: assistance to area managers (CIS, Eastern Europe, Russia): • updating product databases for CIS and Eastern Europe countries (home appliances); • taking part in preparations of customer satisfaction research for all countries (development of questionnaire); • making orders for customers in CIS and Eastern Europe countries using SAP; • taking part in competitor analysis for Russia, India and compilation of marketing plan for Slovenia; • assistance in preparations for BEKO factory opening in Moscow (taking part in press-conference organized for Russian journalists in Istanbul).
- Август 2005 – февраль 2006
- 7 месяцев
Trainee (Marketing Directorate, Dealer Management Department)
Mercedes-Benz Türk A.Ş.
Обязанности и достижения:
Responsibilities: assistance to responsible for Customer Satisfaction Index and Mercedes-Benz Türk A.Ş. Block Exemption Regulation-Project Group, brand protection manager, and support of the Sales Training Department: • compiling and analysis of Mercedes-Benz Türk dealers’ Customer Satisfaction Index database; • taking part in researches for the implementation of the new Block Exemption Regulation (BER) for the automotive sector in Turkey; • assistance in enforcement preparation, follow-up activities and compiling of the brand protection database; • preparation and distribution of the legal warning letters to intellectual property (IP) infringers, its follow-ups; • research work of IP infringements in the internet and mass media; • assistance in the preparation of training activities, preparations of presentations in English and Turkish; • taking part in the training activities.

Образование

- Магистр
- Дневная/Очная
- 2014
The Russian Presidential Academy of National Economy and Public Administration
Факультет: Management
Специальность: Global Finance, Master of Science (English).
- Магистр
- Дистанционная
- 2008
American University of Business Administration (CIS)
Специальность: Marketing, MBA (English)
- Высшее образование
- Дневная/Очная
- 2006
Факультет: International Business
Специальность: Marketing management
- Бакалавр
- Дневная/Очная
- 2005
Omsk State University
Факультет: International Business
Специальность: Economics

Обо мне

Дополнительные сведения:

PROFESSIONAL DEVELOPMENT, COURSES, CERTIFICATES  2015 – Professional Education in Digital Marketing (International Higher School of Brand Management and Marketing);  2013 – Managing Projects for Success (Panasonic UK Training Center);  2012 – Marketing (Advanced level) (Panasonic Training Center);  2011 – Marketing and Sales Management (MBA, Moscow Business School)  2010 – NIMA Marketing – B (Higher School of Economics) DISSERTATIONS AND PUBLICATIONS  Perspectives of renewable energy market development in the Russian Federation and the Republic of Turkey (comparative analysis) -> (Master’s degree dissertation, English);  Concept of distributors’ loyalty formation in the distribution channels -> (Pre-PhD dissertation, Russian);  Marketing strategy development on the pattern of OJSC “NIITKD” -> (MBA dissertation, Russian);  Long-range sales promotion as an instrument of customer loyalty increasing -> (Specialist’s degree dissertation, English);  Development of communication campaign with strength on minimization of customer risks in tourism -> (Bachelor’s degree dissertation, Russian);  More than 20 publications on various economic and marketing topics with participation in related conferences. LANGUAGES AND COMPUTER SKILLS  English – Fluent (active user since 1991);  Turkish – Fluent (active user since 2000);  MS Office Applications (Word, Excel Power Point, Project, Visio) - Advanced level;  SAP (Sales), SPSS (Statistics), EViews, Lotus Notes – Experienced user.  HTML5, CSS3. PERSONAL SKILLS  Personable and outgoing, comfortable communicating with people from diverse backgrounds, ages, occupations, and cultures; Punctual. Responsible. Dedicated to work;  Team leader. Quick learner;  Thrive on challenges and quickly adapt to new environments and responsibilities;  Sociable, communicative, hard-working, target-oriented, honest and orderly person.