Директор по маркетингу и развитию

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Опыт работы 3 года и 10 месяцев

- Октябрь 2018 – июль 2022
- 3 года и 10 месяцев
Директор по маркетингу
ООО "ЭфЭмСи", FMC, Москва
http://www.fmc.com/www.fmcrussia.ru
Международная компания по производству и реализации средств защиты растений
Обязанности и достижения:
• Expert knowledge in the crop market: seeds, pesticides (more than 22 years of work in Agriculture) • Successful project realization through agricultural market specifics understanding and it’s consumer needs • Deep experience of creating and managing of marketing department: increase brand awareness, loyalty in the market, market share extension and increasing sales. 10/2018 - to date FMC LLC Head of Marketing, Russia&CIS • Over 7 years of management experience • Ability to make quick decisions in rapidly changing circumstances • Extensive experience in budgeting and marketing plan to sales budget support. Monthly budget control. • Knowledge of portfolio margin analysis methodology and development of campaigns for differentiated product support (focus on high-margin products) • Skills for the best implementing of Global Company Projects with limited resources • Optimization of product portfolio: portfolio business assessment for new registrations and expansion of the regulation of existing productы • Digital project implementation: creation of integrated marketing communications (IMC) with KPI assessment- forming and filling of the productive content for the website, Mobile App., SMM, Internet, Outdoor, Press. • Best experience of the Distributors Incentive Programs. Achievements:  Creating an effective marketing service from scratch: building the organizational structure of the department - 10 people. Development and implementation of short-medium-long-term strategies for brand promotion. 2019-2021: Market Share increased from 3% to 5% in a rapidly growing market;  Creation of a full-fledged product technical base through structural work on conducting demo-trials, cooperation with research institutes: data base for the seminars for customers, company employees;  Sales Increase (one of the herbicide product) by 55% in 6 months due to the assessment of its market position and the implementation of a relevant support program;  Increasing the Sales volume of the leading distributor in Volga region by 3.5 times in one season, thanks to the Partnership Development Program. For the Top 3 (transnational) distributors, it was possible to increase sales of products with high margins (the key insecticide is an increase in sales by each of this distributors: 3 -3.5 -5 tons in one year);  Successful program to launch a new fungicide to market: sales growth from 5% to 25% in 2 years;  Due to effective management, in the absence of FG&Plant health Products manager - development of 4 successful business cases for new product registrations to optimize the company's portfolio;  Increase in demand for seasonal products by 7% in 2020, by 13% in 2021 from end customers to distributors due to the targeting content plan for SMM (due to best coordination with regional sales staff);  Execution of the sales budget for ST products by 110% due to the marketing support program for the Distributors "Autumn Campaign-2019". * 2021: Included in the gold reserve of the company's employees and awarded in the form of FMC Corporation Restricted Stock for high performance in work.