Директор по маркетингу

Был больше месяца назад

150 000 ₽

48 лет (родился 13 декабря 1976), cостоит в браке, есть дети

Москва

Занятость

не указано

Гражданство

Россия

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 24 года

- Январь 2007 – работает сейчас
- 19 лет
Marketing Director
BioHorizons Inc.
Обязанности и достижения:
Annual Marketing Plans SWOT analysis to identify areas of improvement and actions • Specified the primary and secondary goals • Established the budget • Directed the execution and managed the adjustments to the plan • Delivered successful results in reaching the targets which built the basis for next level steps. Collaborated with the head office marketing department to establish consistency in marketing strategies • Communicated Canadian annual marketing goals and adjusted global strategy to local needs • Initiated primary analysis of feedback from the field to deliver precise marketing actions • Launched promotions, sponsorships, and advertising efforts resulting in contribution to 35% sales growth • Reached 4th place in Canadian market by market share. - New Product Launches: Actively worked with cross-functional teams, including product managers, R&D, sales and finance to ensure the final product met market needs • Performed market and competitive analysis at pre-launch stage • Collaborated with partners to define new product requirements and market opportunities • Managed activities and supported partners in pre-launch training and information • Provided sales forecast and developed launch supporting marketing campaigns. - Visual Brand Identity and Brand Awareness Upon completed assessment, focused on key elements required for initializing brand building program • Contracted and supervised outside creative agencies to develop marketing materials for use at CE events, trade shows and as collateral for product launches • Ensured visual brand consistency at all touch points, e.g. in all Canadian media, marketing collateral, trade show booths, and company website • Customer awareness and company recognition increased by 25% as a result of initial stages of the project. - Customer Loyalty Programs Identified customer service improvement opportunities • Created order tracking system which led to more accurate order fulfilment and consistent customer communications • Analyzed and improved organization of the same day delivery services. • Development, execution of annual marketing plans and annual marketing budgets • Promotions, sponsorships, and advertising campaigns, including ATL, BTL • Development of media strategies specific to provincial markets to ensure efficiency and accelerated sales growth • Participation at the trade shows; analysis of ROI for each • Development of pricing strategies for US and Canadian markets • Assessment of market needs and trends, monitoring competitive products and activities including product and pricing cross-reference • Implementation of pricing strategies • Market research and analysis • Online marketing management, including website, SEO, SMM, PPC- strategies • Product launch management in the USA and Canada • Customer loyalty programs • Direct communication with the sales force, including product training, market feedback, customer management strategies • Workflow management with design and advertising agencies, comprehensive marketing collateral for Canada and USA • Development of new partnerships with local and international dealers, suppliers, PR and communications agencies
- Апрель 2011 – июль 2013
- 2 года и 4 месяца
Marketing Director (remote contract)
Essential Commerce, Москва
Обязанности и достижения:
4 New Product Launches in 2 years: Performed market assessment and identified target base • Provided educational and product training for the sales force and in-house staff • Planned, created and coordinated print ads, marketing collateral and mailing campaigns for each product launch • Developed strategies for online promotions, including PR-campaigns, website development, traffic management, partnerships. • Marketing strategy for 4 product lines and overall corporate marketing, implementation, control and performance review • Marketing budgets, including product, corporate, and sales • Team management and workflow organization between product managers, sales, marketing coordinators and PR communications • Plan for spanning marketing mix, including channel strategy, digital marketing, PR, advertising, messaging • BTL planning, activities, monitoring, strategy adjustments • Analysis of traffic, user behaviour, SEO- and SMM activities, ad campaigns effectiveness, and other digital tools monitoring • Implementation and coordination of email-marketing, copywriting, media planning, loyalty programs • Monitoring and assessment of competitive products and programs; Analysis of product and industry trends; • Organization of company participation at trade shows, conferences, educational seminars, including international events
- Апрель 2009 – август 2010
- 1 год и 5 месяцев
Sales and Marketing Manager-North America (contract)
W&H Inc.
Обязанности и достижения:
Organized sales and marketing activities in North American subsidiary, created annual business plan, established budget, identified potentials for new business development, improved relationships with partners, took effective measures to enhance brand awareness, loyalty and recognition. - Proactive Management and Liaison with OEM partners and dealers: Revitalized relationships with partners and dealers • Configured effective information channels and support • Educated product managers and sales force on new products • Created and launched influential promotions and package deals for partners and end-users • Received very positive feedback and value return for continuously delivered effective promotional activities. - New Business Development: Identified the areas of potential and new distribution opportunities • Extended dealer network • Negotiated, prepared, delivered and constantly improved the contracts with new businesses • Reached the primary goal of increased market coverage and end-user brand loyalty.
- Январь 2002 – январь 2007
- 5 лет и 1 месяц
Sales and Marketing Associate
Zimmer Inc.
Обязанности и достижения:
• Identification of primary and secondary marketing opportunities (market segments or product categories); • Monitoring and assessment of competitive products and programs; Analysis of product and industry trends; • Involvement in planning of annual marketing budgets; • Development of continuing education programs budget; • Participation in creation, development and adjustment of sales promotions; • Provide product knowledge (both commercial and technical) to the sales and marketing team; • Participation in development of sales representatives motivation programs; • Implementation of Advamed policies at Canadian subsidiary and delivering of necessary modifications in procedures, advertising, promotions, and continuing education programs.

Образование

- Высшее образование
- Дневная/Очная
- 2004
McGill University
Факультет: Continuing Education
Специальность: French
- Высшее образование
- Дневная/Очная
- 1998
Российский государственный геологоразведочный университет им. Серго Орджоникидзе
Факультет: Экономический
Специальность: Экономист

Обо мне

Дополнительные сведения:

Accomplished marketing professional with more than 10 years of expertise and in-depth knowledge of international and local B2B markets. Focused on achieving continuous, improved business performance by generating new ideas, creating winning marketing strategies from ground up, efficiently managing P&L and budgets, ensuring excellent brand consistency, marketing success and proven results. Strategic Planning Market Research & Analysis Internet marketing Product Launches Direct and Channel Marketing New Business Development Trade Shows International Business Management Marketing Communications