Обязанности и достижения:
CORE COMPETENCIES
Sales/marketing strategies, performance evaluation, project management skills
managing budgets, event planning, recruitment, branding i n-house editorial experience, research
PROFESSIONAL EXPERIENCE
Responsibilities:
Strategic business planning and development of the portfolio of services and products;
a) Developed and implemented a strategic marketing plan that reflected current needs in the key target markets and articulated well with the overall strategic plan of the division;
b) Researched new potential customers and market needs to enhance the positioning of Pearson as a professional development services company.
c) implemented a client marketing strategy
Sales and Marketing;
a) Produced and delivered country specific marketing programs and strategic corporate initiatives including direct mail campaigns off - and online; exploring partnership options, telemarketing, presentations, pre/post event promotions, print advertising,
b) Delivered dynamic, engaging presentations to large audiences at trade shows and public speaking engagements;
с) Developed creative and successful sales plan, including tracking and follow-up
d) Conducted extensive negotiations with partners, establishing synergistic, highly profitable relationships;
e) Evaluated services and products to ensure the maintainance of a competitive advantage in the market. Performed comprehensive market analyses and created accurate sales forecasts.
f) Executed a CRM strategy customer satisfaction and loyalty programs across all business units
Finances and general management duties;
a) Managed business development overheads in accordance with global Pearson financial guidelines
b) Financial planning: took lead role with input, advice and recommendations to line Manager on all business planning cycles including:
- yearly business review and planning,
- pricing and costing strategies
c) Defined training and development programs for country staff
Key Achievements:
- Built top-performing sales and marketing team of 10 from the ground up
- Formed affinity marketing partnership with selected accounts and clients to grow referral business
- Created marketing communications strategy enhanced by customer research, business results & econometric modeling
- Implemented a new strategy for the exams segment (PTE)