Резюме № 48051272
Обновлено 2 мая 2023
Обновлено 2 мая 2023
Client service / New Business / Project Manager
Была больше месяца назадСоискатель скрыл дату рождения, не состоит в браке, детей нет
Москва
Занятость
не указано
Гражданство
Россия
Контакты
Телефон
Почта
Фото, имя и контакты доступны только авторизованным пользователям
Опыт работы 24 года и 9 месяцев
- Март 2019 – работает сейчас
- 6 лет и 9 месяцев
Head of communications projects
Volnoe Delo Non-profit organization – foundation supporting social innovation, МоскваNon-profit organization – charity foundationОбязанности и достижения:
Sphere of Responsibilities Coordination and support of federal and regional projects in segments: • education (secondary and higher levels) and early career guidance, • science (physics, archaeology), • culture (theater, literature), • animal care partly (PovoDog model shelters and care programs for stray dogs). Operational duties • PR & advertising strategy development and implementation, budgeting. • Copywriting: products description, press-releases, news, articles. • Suppliers search: tasks description, briefing, proposals collection and evaluation, formation of contracts, control of the chosen specialists work. • Search and selection of partners to develop programs. • Media and partners relations. Communications with targeted online and offline media and other traffic sources, establish connections and maintain relationships with the project partners, company and product information placement and promotion. • Production and placement of advertising for any channels (TV-, video and radio, Internet, press, OOH, POSM). Search of suppliers for creation of ideas and concepts, advertising production, media planning and placement. Tasks setting and KPIs control. • Monitoring of company reputation in media space. Search of suppliers for work with reputation, tasks settings and control of communication campaigns effectiveness. • Monitoring and analysis of competitors activities. • Comprehensive efforts with SMM: management of accounts in social networks (FB, VK, Instagram, ОК), content placement and analysis of effectiveness, work with users activity, posts promotion. • Company Internet sites management: regular updating of content, the sites improving and promotion. • Placement of advertorials in target publics and partners accounts. • Organization of any formats of press and special events. Main projects: • ROBOFEST http://robofest.ru/ Federal Technologic Festival in Robotechnics and Digital Business-projects for Children and Youth, Moscow – organization and media representation. Results: 3-days festival; 5K participants; 30K visitors & guests; 94 articles/issues in 73 media, incl. 41 article/issue in 28 key federal media – coverage 21 171 862. • Irkutsk International Book Festival (IMKF) https://irkniga.ru/, Siberia – organization and media representation, federal media press tour to the event. Results: 3-days festival; Russian and international headliners; 15K visitors; 458 articles/issues in 133 media, incl. 139 articles/issues in 54 federal and 3 foreign media – appr. coverage 80 234 767; Internet broadcasting on a big federal Internet-resource, in Youtube and social networks, page view 2 934 630; 1 192 SMM-messages in social networks, publics and blogs - coverage 1 598 949.- Сентябрь 2017 – февраль 2019
- 1 год и 6 месяцев
Head of project group (Account director)
Ketchum Moscow International Communication AgencyCommunication AgencyОбязанности и достижения:
Operational duties • Financial and strategic planning and development of the cluster – budget and team effectiveness, client pool, business development. • Clients relations maintenance and development. • New clients capture: participation in tenders – strategic and creative proposals making, budgeting and effectiveness assessment, proposals presentation to clients. • Coordination of project teams (7 employees): media relations: press-releases preparation and dissemination, articles pitching, placement reports generation; organization of press and special events; monitoring and analysis of media space and competitors activities; SMM, including advertising campaigns in social networks; formulation of proposals to improve and development clients’ reputation and communications. 4 projects in control • Turkish Exporters Assembly (TIM), • Johnson&Johnson, • Air Liquide, • Ingenico Group. Participation in 6 pitches, 1 of these had been won.- Октябрь 2015 – сентябрь 2017
- 2 года
Head of project group (Account director)
Обязанности и достижения:
Nationwide Financial Education and Financial Literacy Project. Operational duties • Full client follow up. • Strategic planning of communication campaigns. • Partners relations: Communications and cooperation with the Project participants and partners on federal level and in the regions of Russia: ministries and departments (Finance Ministry, Ministry of Science and Education, Russian Federal Consumer Rights Protection and Human Health Control Service), non-commercial and public organizations in sphere of financial literacy education and rising, business structures, agencies. • Suppliers search: tasks description, briefing, proposals collection and evaluation, formation of contracts, control of the chosen specialists work. • Control for production and placement of advertising and communications materials: social advertising on TV and radio; social advertising in media and Internet; social advertising in OOH; POSM – advertising and educational leaflets and booklets, promotional gifts (including logistics aroubd regions of Russia) • Initiation and management of printed corporate magazine of the Project: planning, editing, issuing, managing by distribution. • Coordination of SMM-team work: control of the Project accounts activities in (FB, VK, Instagram, ОК), content plans approval, analysis of effectiveness of the content and work with users activities. • The Project Internet portal building and management: qualification of contractors, tasks description, briefing, control of the chosen specialists work for regular updating of content, the portal improving and promotion. • Planning and coordination of communication campaigns in the Project scope: Russian Nationwide Savings Week, Russian Nationwide Financial Literacy Week for children and youth, information campaign for Financial Services Consumer Rights. About the Project https://www.youtube.com/watch? v=iwJoElSWR6I; https://www.youtube.com/watch? v=3Gma0T-Ej5g; https://www.youtube.com/watch? v=EfNsQNccdBQ; http://вашифинансы.рф/week/; http://вашифинансы.рф/; https://www.youtube.com/watch? v=58Pw6G5-AV0; https://www.facebook.com/vashifinancy/posts/1669006706744719; https://vk.com/vashifinancy? w=wall-98475195_666; https://ok.ru/druzhisfin/topic/65844803865573; https://twitter.com/VashiFinancy/status/788006808979968000 Project Awards • IABC Gold Quill Awards 2017 IABC Gold Quill Awards 2017 for the Information campaign of the Nationwide financial education and financial literacy project. Nominations: Merit Awards in «Government Communications Programs» and «Special Events» categories - Ministry of Finance of Russian Federation with SPN Communications Agency, Corporate Communications Practice: http://gq.iabc.com/wp-content/uploads/2016/04/2017-GQ-award-Winners-7.pdf, p.11, 14 • Global Inclusion Awards 2016 Child & Youth Finance International (CYFI)’s Global Inclusion Awards 2016 Diploma to Ministry of Finance of Russian Federation as the Winner in Global Money Week nomination. "II Russian Nationwide Financial Literacy Week for children and youth" communications campaign, 2016, performer - Ministry of Finance of Russian Federation with SPN Communications Agency, Corporate Communications Practice: http://www.childfinanceinternational.org/global-inclusion-awards.html, https://www.gazeta.ru/business/news/2016/11/29/n_9388943.shtml • IABC Gold Quill Awards 2016 International Association of Business Communications Diploma in Category 16: Government Communication Programs, Excellence Awards, for “The All-Russian Saving Week-2015: Come. Learn. Save.” communications campaign, 2015, performer - The Ministry of Finance of the Russian Federation with SPN Communications Agency, Corporate Communications Practice: http://gq.iabc.com/wp-content/uploads/2014/08/2016-GQ-award-Winners-5.pdf p.11- Май 2014 – октябрь 2015
- 1 год и 6 месяцев
Consultant in Marketing, PR & Communications
Project consulting/management in Marketing, PR & Communications , МоскваConsulting/management in Marketing, PR & CommunicationsОбязанности и достижения:
Sphere of Responsibilities • Strategic & tactical consulting in building and promotion of image, reputation, communications. • Campaigns/projects budgeting. Operational duties • Campaigns/projects budgeting. • Development of strategic and creative proposals of communication campaigns. • Participation in development of media plans and approved PR-strategy. • Media relations: press-releases preparation and dissemination, articles pitching, placement reports generation. • Организация пресс- и специальных мероприятий. • SMM: management of accounts in social networks, as well as of advertising campaigns for the accounts (FB, VK, Instagram). • Internet sites management: content preparation, management of advertising campaigns in Google Adwords and Yandex Direct. • Monitoring and analysis of media space and advertising activities of the clients and competitors, reports generation. • Advertising activities control: check of the advertising agencies reports, communications with the clients’ areal residents, who responsible for the local advertising and communications. Clients • IT, • FMCG, premium spirits, • childhood goods industry, • education in MBA & EMBA segments, • consulting, executive level personnel recruitment & assessment.- Февраль 2010 – апрель 2014
- 4 года и 3 месяца
Marketing Communications Manager (advertising communications + PR)
Pirelli Tyre S.p.A. Pirelli Tyre Russia LLC , МоскваTyre business incl tye retailОбязанности и достижения:
Sphere of Responsibilities • The Company’s, its brands and products integrated communications & promotion. • Communication campaigns strategic planning and management. • Advertising, media planning, marketing budget coordination. • Reputation management, executives & top managers PR. Operational duties • Marketing communications strategy development and overall management. • Strategic media planning. • Media strategy and advertising creative adaptation to the local market. • Coordination of advertising production and placement, communication campaigns effectiveness analysis. • Participation in loyalty campaigns implementation. • Pirelli brands and products promotion on federal level and in the Regions of Russia: Pirelli, Amtel brands, Key Point retail tyre services chain. • Digital management: company’s Russian Internet page, social networks, digital projects/adv activities. • Monitoring and analysis of communication campaigns effectiveness. • Effective media communications. Client communications. • Corporate PR. • Team management: Media/Creative/PR/Event/BTL agencies management. Main Projects 1. Communication campaigns Winter/Summer 2010, 2011, 2012, 2013. 2011 F1 videos examples: https://www.youtube.com/watch? v=Soc74fNgLzQ https://www.youtube.com/watch? v=UAMb0C2-s7U https://www.youtube.com/watch? v=xFALtku8CG8 https://www.youtube.com/watch? v=G1y7GOnZUqY 2012 F1 videos examples: https://www.youtube.com/watch? v=hvGSh9-wEN8 https://www.youtube.com/watch? v=eA0mZ0umUIY https://www.youtube.com/watch? v=ZJZVCxH_wHY https://www.youtube.com/watch? v=vq0btTiITzw 2012 TV commercials: https://www.youtube.com/watch? v=UCINRJk7a2g https://www.youtube.com/watch? v=1qbodX8MNAY 2013 TV commercials: https://www.youtube.com/watch? v=5EZE7ocTZzM https://www.youtube.com/watch? v=Er6v4sTIzAo 2013 tyre & image videos examples: https://www.youtube.com/watch? v=0WDmgJBwgEs https://www.youtube.com/watch? v=gMyDH3IVZrk 2013 F1 videos examples: https://www.youtube.com/watch? v=U0e_tHQ6A5g https://www.youtube.com/watch? v=r40QuIYm7nM 2. Management www.pirelli.ru, Pirelli Russia Facebook page, co-projects with www.sports.ru, www.afisha.ru. 3. Pirelli Calendar 2011 International Premier in Moscow. Management and communication campaign of international and local parts of the event: announcement, media support, International press-conference (400 people), International dinner (800 people), local dinner (150 people): https://www.youtube.com/watch? v=ObqB4Xu887M; https://www.youtube.com/watch? v=itsH7g3-P2U 4. Formula 1 – exclusive partnership with Pirelli – PR support in Russia, participation in International events. 5. Special and cross-promotion projects with automotive companies, tyre and car dealers and media – organization and management: BMW, Volvo Cars Russia, Ferrari Club.- Февраль 2009 – декабрь 2009
- 11 месяцев
Communications Director
Обязанности и достижения:
Sept - Dec «Formula of Ideal Job». P.S.BOX. Project of Intelligence Advertising Agency Communications Director Client - P.S.BOX company. • Start up on the market (the product – impression as a gift). • Launch and promotion on the market. • 1 mln of the company’s Internet page visitors within 2 months of the launch communication campaign. Aug - Sept MegaFon Sochi Racing. Project of A.S.K.Group Communications Director Client - JSC MegaFon - North Caucasus. • A major public sports/entartainment event in Sochi with Renault F1 Team participation (more than 30.000 visitors). • Under the support of the Administration of Sochi, in partnership with International Investment Forum ‘Sochi-2009’ Organizing Committee. • General Partner - Nokia Siemens Networks. • Official project provider – A.S.K. Group communication agency. March - July Bavaria Moscow City Racing 2009. Project of A.S.K.Group & INDEPENDENT MEDIA SANOMA MAGAZINES Publishing House Communications Director Client - Bavaria N.V./ EFES Group. • Great public sports/entertainment event in Moscow: Formula 1 teams racing show around the Kremlin (for about 100.000 visitors). • Major project sponsor & initiator – Bavaria N.V./ EFES Group. • Under the support of the Moscow Government. • Organized by A.S.K. Group with the communication support of INDEPENDENT MEDIA SANOMA MAGAZINES Publishing House. • Involving Vodafone McLaren Mercedes, Red Bull F1 Team, Williams F1 Team, Red Bull Russia, ExxonMobil, Samsung. For all projects mentioned above: Sphere of Responsibilities: Management of the Project communications. Operational duties • Strategic planning of the projects communications. • PR campaigns management of: communications with Russian as well as foreign online & offline media (automotive, sports, business, glossy, total interest, entertainment, TV & radio), the projects announcement, promotion and popularization, press-conferences organizing, providing the exclusive interviews with key projects participants. • Digital management: Internet pages and digital activities. • Communications with press offices of the companies involved, including organizers, participants and sponsors. Search of information sponsors, conclusion of agreements, control & management of mutual commitments around advertising campaigns preparation and implementation. • Clients consulting (organization, image, media relations). • Projects’ PR-teams management.- Апрель 2006 – февраль 2009
- 2 года и 11 месяцев
Communications & PR Manager
Goodyear Tire & Rubber Company. Goodyear Russia LLC , МоскваTyre business incl tyre retailОбязанности и достижения:
Sphere of Responsibilities • The Company’s, its brands and products integrated promotion. • Reputation management. • Executives & top managers (Russia + headquarter) PR. Operational duties • Communication strategy in Russia development and implementation (in accordance with marketing strategy and total Company strategic business objectives). • Mediaplanning. • The Company’s brands, products and services promotion in Russia (Moscow + the Regions): Goodyear, Fulda, truck tires, PREMIO tyre service retail chain. • Participation in marketing programs and advertising materials adaptation and implementation. • Monitoring and analysis: media environment, promotion campaigns effectiveness. • Corporate publications (printed as well as electronic) management. Internal and corporate PR. • Team management: PR/Event/BTL agencies. Main Projects 1. PR-direction full organization and development from the starting level. Development of effective communication system with media as well as with the Company’s clients across Russia. 2. New products presentations and test drives abroad (EMEA executives involving as the newsmakers) – International events as well as special projects for Russian media and tyre dealers. Overall management and support. 3. New products local launches and test-drives for media and customers in Moscow and the Regions of Russia (North-West, Ural, Siberia, Central Region). 4. Main dealers oriented special projects in Moscow and Regions of Russia. 5. Social projects for automotive and business media, joint with products promotion («Russian Roads Quality Test with Goodyear Excellence»; «Tires – The Second Life» Tire Sculptures Contest; Round Table for Safe Winter Driving with participation of: Goodyear EEMEA President, representatives of GIBDD (Russian Road Policy), RAF (Russian Automobile Federation), radio stations, TV, business & automotive media; «Paris – New York Transcontinental 2009» Rally). Involving of automotive and tire dealers in Moscow and the Regions of Russia. 6. Creative projects for glossy and automotive media, joint with products promotion, with consumers involving («Speed in Focus» Photo Exhibition; «Lady Premio» Internet Photo Contest). Involving automotive and tire dealers as well as PREMIO tyre service retail chain’s partners in Moscow and the Regions of Russia. 7. Initiation and management of printed and electronic corporate media: Goodyear Club – the Company’s corporate magazine in Russia; quarterly electronic newsletters for the Company’s clients and media: Goodyear – Passenger Newsletter, Goodyear – Truck Newsletter. Editor-in-Chief. Planning, editing, issuing, managing by distribution. Awards • “Pravda Awards” Annual International PR Festival (Ukraine) Diploma 2008 2nd place in the nomination: "For the most creative solution in the context of PR campaign". Speed in Focus» project, 2008, performers – Pleon PR agency, Premium4People BTL agency. • “Silver Mercury” Annual All-Russian PR & Marketing festival Diploma 2008 1st place in the nomination: “The best social PR project”. "Russian Roads Quality Test with Goodyear Excellence" Project, 2007, performer – Unikcom communication agency.- Апрель 2004 – апрель 2006
- 2 года и 1 месяц
Head of Communications Department
Sorec-media Advertising Group, МоскваCommunications & Advertising GroupОбязанности и достижения:
Sphere of Responsibilities • Company promotion. • Planning and implementation of complex communication campaigns for clients’ brands and products. Operational duties • Managing Communications department (3 employees). • Participation in development and implementation of clients’ integrated marketing strategies, ATL & BTL campaigns. • Reputation management, brand and product PR, media relations. PR-campaigns, press- & special events, development, management of implementation, PR, advertising and BTL support. • Participation in ATL & BTL campaigns strategic planning, preparation and implementation; advertising materials creative and approval (TV and radio spots, press images, POS). • Client service. New business direction development. Corporate and internal PR. Clients • Glaverbel/ Asahi Glass; • АTC Moscow; • МТC GRAND; • Kuhnja bez granits; • Orimi Trade/ Greenfield.- Февраль 2001 – апрель 2004
- 3 года и 3 месяца
PR-director
Обязанности и достижения:
Sphere of Responsibilities Company & the clients promotion. Operational duties • PR-department management (3-10 employees). • PR campaigns development, management of implementation. • Participation in marketing strategies for clients development, creative (advertising materials, PR & BTL actions). • Client service. Business development. Internal PR. Clients • Siemens, Siemens Mobile, Saeco, Polar; • The Bank of Moscow, Rosgosstrach, Probusinessbank, Zerih Financial Group, ARB (The Russian Bank Association) – MISYS; • Nycomed, Organon/ AKZO NOBEL, Shering AG, F.Hoffman - La Roche, Glaxosmitklein; • Volvo АG - Nezavisimost Volvo, Volvo Track - St Petersburg, IZHMash, TNK-Texaco, Master Ralley 2002, AKKS - Formula Rus; • MegaPack/ Hoop S.A., United Baker’s, McCoffee, Newby, Avalon, King Lion, Granmulino, RSC (Russian Snack Company) – Champion, EFKO Sloboda, РСК (Русская снековая компания) - “Чемпион”, “Авалон”; • Filodoro, Pompea, Denje; • DUFA, Kaporol, TEKS, LIVIZ; • Mr.Doors, Felix; • Pyatyuorochka, Tsaritsino; • Chapurin hout-couture, Eugen Kleine, Narcisso Rodriges/ BPI/ Selective XXI, Elegance, Platinel; • JackPot, KDO journal, Gorod, Aeroport Gallery Trade House, Berlin House, News Outdoors. Events for media, clients, dealers, partners, consumers – from 20 up to 3000 participants: • presentations, press-conferences, briefings, round tables; • special events; • test drives; • corporate events, open air, exhibitions, contests, etc.
Образование
- Магистр
- Дневная/Очная
- 1999
- Кандидат наук
- Дневная/Очная
- 1999
- Высшее образование
- Дневная/Очная
- 1991
Факультет: Department of AutomationСпециальность: B.Sc. in Automatic and Mechanic
Обо мне
Дополнительные сведения:
PROFESSIONAL ATTAINMENTS:
• IABC Gold Quill Awards 2017
• Global Inclusion Awards 2016
• IABC Gold Quill Awards 2016
• “Pravda Awards” Annual International PR Festival (Ukraine) Diploma 2008
• “Silver Mercury” Annual All-Russian PR & Marketing festival Diploma 2008
ADDITIONAL INFORMATION:
• Other: Geographically mobile.
SPECIAL SKILLS:
• management: campaigns, projects, teams
• brand-management: brands/products’ startups, launches and promotion, integrated marketing strategies development and implementation, mediaplanning, advertising and promo materials development and adaptation, effectiveness analysis
• communications: with clients, agencies, media relations, government relations, public affairs etc.
• strategic planning and analysis: analysis of complex marketing activies of companies/brands and competitive environment, development and planning of integrated marketing strategies for companies/brands/products
• digital management: corporate Internet pages, SMM, digital projects
• creative work: creative of ideas for PR-campaigns, press, special & corporate events, promo activities, TV & radio spots, messages, information reasons
• event-management: project development and implementation of any press-, corporate, special, public events, presentations
• corporate publications management (printed as well as digital): the concept development, planning, design, editing, issuing and distribution
• copywriting: press-releases, articles, newsletters, scripts & programs, speechwriting
CONTACTS IN MEDIA:
• Automotive – all direct contacts in the segment (chief editors, deputy chiefs, experts)
• Business & common interest – wide contacts
• Glossy – wide contacts
• Regional and local Russian – wide contacts with regional and local media (million cities)
PC:
Advanced user. MS Office, Windows XP, Word, Excel, Power Point, Acrobat, HTML.
Иностранные языки
- Английский язык — разговорный
Водительские права
- B — легковые авто
Фото, имя и контакты доступны только авторизованным пользователям
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