Обязанности и достижения:
Responsibilities:
- Strategic planning (taking part in preparation of presentation of the annual strategy for client for four brands);
- Tactical planning (preparation of plans);
- Development and management of digital campaigns (regular performance evaluation, benchmarking, optimization of current advertisement campaigns);
- Negotiating, preparing presentations and proposals, holding meetings with clients and contractors;
- Setting tasks and coordination of the contractors’ and the assistants’ work;
- Monitoring of a new trends in digital;
- Monitoring of competitors’ activities;
- Preparation of weekly reports, post-buy analysis, competitive reports, preparation of audits;
- Day-to-day communication with internal departments of the agency (buying department, financial department, research department);
- Participation in tenders and internal projects of the agency (Taking part in development of digital advertising campaign strategy).