Senior brand manager

Была больше месяца назад

По договорённости

45 лет (родилась 07 марта 1980)

Москва

Занятость

полная занятость

Гражданство

Россия

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 21 год

- Январь 2018 – работает сейчас
- 8 лет
Brand director
OOO "Russian vodochniy holding", Москва
http://www.ruvh.ru
Алкогольные напитки (продвижение, оптовая торговля)
Обязанности и достижения:
● Russian market product launch including: marketing strategy development, pricing, packaging, marketing mix (TV, print, trade-marketing, PR, SMM, Sponsorship, HoReCa events)/NPD development from the strategy to production. ● taking brand ownership providing vision, mission and goals through the company departments: building brand connoisseurship within trade-marketing to achieve sales; ● monitor and analyze and translate data (sales, Nielsen etc. to departments, targeting them to have monthly business focus) Main achievements: • Launch of Champaign (6 SKUs), wine (9 SKUs), grappa (2 SKUs), cognac (2 SKUs) (including product development, packaging, market data analysis, brand marketing support etc.); • Relaunch of TM Krimskiy; • Product categories educational program for trade-marketing development and presentation; • Marketing mix launch (specially targeted for Crimea and Russia); • SMM, PR and Internet development.
- Июнь 2012 – май 2017
- 5 лет
Senior Brand manager
SUN InBev, Москва
http://www.suninbev.ru
Пиво (производство), Алкогольные напитки (продвижение, оптовая торговля)
Обязанности и достижения:
Premium & Licensed brands (Stella Artois, Hoegaarden, Lowenbrau, Leffe, Spaten, Corona) Responsibilities: ● analyze the brands positioning in the declining beer market and target the consumers insights; ● taking brand ownership providing vision, mission and goals; ● translate brand strategies into brand plans (annual and five-year plans), brand positioning and go-to-market strategies; ● lead creative development and create motivating stimulus to reach the target among departments (On-trade, Off-Trade); ● establish performance specifications, cost and price parametres, market applications; ● measure and report performance of all marketing campaigns and assets against goals (ROI and KPI); ● coach the team getting the best from everyone; ● oversee marketing and advertising activities to ensure consistency with product line strategy; ● monitor product distribution and consumer respond; ● brainstorm new innovative growth strategies; Main achievements: ● sucsessful launch of new SKUs (6 items) within the legal (dark market) restrictions; ● new brand platforms development in accordance with local TA characteristics; ● development of new consumption experience (food pairing) and its implementation in POCs; ● development of marketing strategies reaching targets in volume and value share; ● SMM development on local platfom; ● successful reaching the targets within budget limits on brands minimising the price of contact (CAC, Consumer Aquisition Cost).
- Ноябрь 2011 – май 2012
- 7 месяцев
Client Director
Publicis Groupe, Москва
http://www.publicisgroupe.com
Маркетинговые, рекламные, BTL, дизайнерские, Event-, PR-агентства, организация выставок
Обязанности и достижения:
Head of the Nestle (#1 coffee market brand) account team group. Accomplishing ATL & TTL projects within the whole scope of Super-premium & Premium brands: Nespresso, Dolche Gusto, Nescafe Espresso, Nescafe Gold, Estet. Low segment: Nescafe Classic, Nescafe Montego, Youth brands: Nescafe 3 in1. Ice-cream brands: Extreme, Maxibon, 48 Kopeek. Kids brands: Nesquik (Confectionary, Cocoa). Brand communication strategy development, 360 strategy approach including digital & consumer promotion; short and long term strategy; data & research analysis. Launch of the new products & varieties, packaging development; Direct report to CEO. Responsibilities: ● development of efficient communication and partnership with Client, Media agency, Research & suppliers according to the project needs; ● planning and coordination of project timing and budget, SOW coordination & fee negotiations; ● preparation & presentation of the strategic & analytical reports; 2 Senior managers under supervision. Main achievements: ● development of the new local strategy for Nescafe brands to gain new brand perception and market share volume growth; ● launch of 6 TVCs including 2 developments and 4 local adaptations within tough timing budget limitations and simultaneous work; ● launch of the big TTL campaign including Sponsorship on TNT consumer promotion and digital activation in social network for Nescafe 3 in1.
- Ноябрь 2010 – ноябрь 2011
- 1 год и 1 месяц
Account Director
Grey Worldwide/G2, Москва
Маркетинговые, рекламные, BTL, дизайнерские, Event-, PR-агентства, организация выставок
Обязанности и достижения:
Development of the long term communication strategy (K style) and production for various sub-brands for Klinskoe. Build up and education of the strong efficient Agency team to meet Client needs. Responsibilities: ● accomplishing the multi project management and coordination on local and global levels; ● coordination and education of the working groups; ● planning and coordination of projects within critical timings and budget limitations; ● build up of efficient Agency-Client communication; ● presentation skills trainings for different Agency departments; ● 5 managers supervision. Main achievements: ● successful launch of New Brand communication & style for Klinskoe supporting brand rebranding and repositioning – Brand Effie 2011; ● development of personal training program for managers.
- Сентябрь 2009 – декабрь 2010
- 1 год и 4 месяца
Key strategic planner
BeeTL, Агентство интегрированных коммуникаций, Москва
http://www.beetl.ru
Маркетинговые, рекламные, BTL, дизайнерские, Event-, PR-агентства, организация выставок
Обязанности и достижения:
Development of the Strategic department in BTl agency as Key Strategic planner. Implementation of the strategic input into BTL & sponsorship projects. Clients: MegaFon (Head office/Moscow office), Western Union, Knauf, Erdinger, Letoile, Bayer Responsibilities: ● client Business proposal development & preparation; ● analytical research and creative briefs development; ● pitch projects preparation/presentation/accomplishment. Main achievements: ● successful pitch for MegaFon Head office with accomplishment of local and international projects & events: KHL Cup sponsorship, Dance Cup Sponsorship, MMKF sponsorship, “New wave” music contest sponsorship, Zeleniy subbotnik event. ● BTL promotion of local tariffs targeted to guests China and Vietnam with adaptation on native languages.
- Март 2008 – июль 2009
- 1 год и 5 месяцев
Account director
EMCG, Москва
http://www.emcg.com
Маркетинговые, рекламные, BTL, дизайнерские, Event-, PR-агентства, организация выставок
Обязанности и достижения:
Account Director in Nissan Marketing Service group responsible for trade marketing projects. Development of strategy communication within Nissan dealership. Launch of the centralized system of the brand control in dealerships within Russia. Responsibilities: ● development and control of common on-line system of branded communication for dealers; ● dealer presentations and trainings; ● dealer materials control on development/production/delivery/placement stages; branded dealership guidelines development & control. Main achievements: Local all Russia Launch of Nissan Teana, Quashqai, Murano
- Март 2005 – февраль 2008
- 3 года
Senior Account manager
TBWA, Москва
http://www.tbwa.ru
Маркетинговые, рекламные, BTL, дизайнерские, Event-, PR-агентства, организация выставок
Обязанности и достижения:
TBWA (EMCG group) Account manager/ Senior account manager on #1 petfood brands Pedigree & Chappi (MARS LLC) Responsibilities: ● preparation of internal creative design briefs, briefs for suppliers; handling the campaigns in the dept.: creative, design, prepress, production, TV-production, PR, BTL; ● financial control over projects.
- Май 2004 – март 2005
- 11 месяцев
Account executive
BBDO, Москва
http://www.bbdogroup.ru
Маркетинговые, рекламные, BTL, дизайнерские, Event-, PR-агентства, организация выставок
Обязанности и достижения:
MARS LLC petfood brands: Whiskas, Sheba, Cesar, Catsan Responsibilities: ● preparing reports for clients and internal meeting reports; ● administrative support; ● supervision of projects in creative, design, packaging development; ● participation in Client presentations.

Образование

- Высшее образование
- 2013
Московский городской педагогический университет, Москва
Факультет: Экономический факультет
Специальность: Маркетолог
- Высшее образование
- 2002
Московский государственный университет им. М.В. Ломоносова, Москва
Факультет: Филологический факультет
Специальность: Лингвист

Обо мне

Дополнительные сведения:

My more then a 15 years work experience in advertising and brand marketing includes different experience: Strategy, ATL, BTL, Consumer promotion, Trade marketing activities, Digital, SMM etc. Personal experience and knowledge helped to realize a large number of different successful projects. My responsibility included development of a wide range of international and local brands with report on a different level – local client as well as global colleagues from European Head offices. I have sufficient experience in development of projects on all their stages: starting from the strategic approach (including deep analytical work with data bases, researches (Nielsen data, TNS, BHT indicators, TA researches, Consumer insights, Media consumption and surely qualitative and quantitative tests), Ultimate briefs development, Creative briefs, Big Idea development, Creative ideas development, Production or Promotion realization. My experience includes development and implementation of local and national communication companies including involvement and coordination of cross-functioning teams for the needs of the project.