Marketing Manager, Senior Marketing Manager, Brand Director, Group Brand Manager

Была больше месяца назад

300 000 ₽

43 года (родилась 14 ноября 1982), cостоит в браке, детей нет

Москва

Новые Черёмушки

Занятость

полная занятость

Гражданство

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Почта

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Опыт работы 19 лет и 9 месяцев

- Январь 2014 – работает сейчас
- 11 лет и 11 месяцев
Global Marketing Manager, UK
Global Functional Drinks AG, Москва
Обязанности и достижения:
• Responsible for the energy drinks and soft drinks categories reporting to the CMO • Led 8-member cross-functional team into a successful launch of three brands in the energy and soft drinks markets occupying premium and value for money segments in accounts such as Morrison’s, One Stop (Tesco), BP, WHSmith, etc • Planned and managed budgets (£m) to deliver winning plans • Developed the marketing strategy and executed it across all parts of the marketing mix. Designed annual marketing plans to achieve the organizational objectives and monitored implementation that led to an over 30% average prompted brand awareness growth for all three brands and 50% consideration level in the first half year of the plans implementation • Managed NPD, controlled all aspects of product R&D. Successfully re-designed packaging of all brands, launched 3 new SKUs, changed Freshbe drink concept, positioning and re-developed liquid that led to further commercial negotiations with such accounts as Tesco, Sainsbury’s, Coop, Costco, British Airways, etc. • Managed relationships with top full creative, media, BTL (consumer and shopper), PR, branding and research agencies leading strategic development & positioning, brand strategies and activations development and implementation • Developed partnerships & relationships with third parties to meet strategic objectives • Analysed current market trends and competitor information, optimized product mix and pricing, etc
- Январь 2013 – январь 2014
- 1 год и 1 месяц
Russia and CIS Marketing Manager
CAMUS Wine and Spirits Russia, Москва
Обязанности и достижения:
• Responsible for Camus portfolio distributed in Russia & CIS managing an internal team of 4 and distributor marketing team responsible for the account • Carried out effective research into market & consumer trends, competitor products • Determined marketing objectives and prepared annual budgets, controlled A&P budget expenditure • Designed, implemented and facilitated effective marketing strategy and activations in conjunction with the company’s growth plan that helped outperform annual sales KPIs by 10% • Managed relationships with creative, media, digital, PR and event agencies to deliver planned programmes and activations against set KPIs • Managed the distributor to develop effective collaboration and implementation of trade and consumer programmes. Ensured distributor performance growth by 20% leading to listings in top retailer accounts and exclusive retailers • Worked in collaboration with France Head of Brands and Chief Marketing Officer to ensure best results are achieved, etc
- Апрель 2011 – сентябрь 2012
- 1 год и 6 месяцев
Brand Manager Captain Morgan, release category
DIAGEO, Москва
Обязанности и достижения:
• Responsible for brand development and 2% share growth reporting to Marketing Manager Russia and CIS Release Category • Managed £m of assigned A&P, thus responsible for budget coordination and allocation • Participated in global brand planning by developing a successful marketing strategy for Russia • Worked with full creative, media, BTL and research agencies on developing and delivering innovative and creative brand strategies and plans • Demonstrated extensive project management experience by leading cross channel activations: o BTL projects&activities such as samplings, big PR events, staff parties, bartenders incentives and mentoring programmes, Black Sea summer activations, etc. Introduced new activity - Rum Girls. As a result, the brand image grew in the minds of customers and consumers that led to listings in new deluxe segment outlets o ATL projects including the production of local market advertisements and adaptation of global commercials (commercials shot by Tom Hooper, winner of an Oscar for The King's Speech) setting clear objectives and outperforming set media KPIs by 30-40% o digital campaigns, including special projects, social channels activation, building partnerships, working with influencers, etc • Increased performance of cross functional teams to ensure brilliant execution and analysis of every project
- Июль 2010 – апрель 2011
- 10 месяцев
CDE, Sales
DIAGEO, Москва
Обязанности и достижения:
• Coordinated all planned activities & stock in the assigned outlets of X5 Retail chain outperforming FY11 sales plan by 10% • Conducted client meetings, prepared presentations, led negotiations with the aim of building long-term relationships with the client that led to retailer order increase by 20% • Implemented innovative promotion packs & activities to support brand re launch and NPD • Developed semi-permanent solutions on fixture to drive NPD, innovation and in store visibility • Coached merchandisers to achieve brilliant visibility answering to QDVP3 plans
- Сентябрь 2005 – ноябрь 2009
- 4 года и 3 месяца
International Marketing and Sales Manager
KLK Leasing UK
Обязанности и достижения:
• Performed market research of potential suppliers and investors for the parent company, conducted negotiations • Developed marketing part of the strategy of the parent company • Developed and implemented marketing campaigns working closely with advertising agencies
- Сентябрь 2003 – декабрь 2003
- 4 месяца
Assistant Sales and Marketing Manager
Ruffo Research
Обязанности и достижения:
• Performed market research, identified new retailers • Performed product choice & delivery to current and potential clients

Образование

- Высшее образование
- Дневная/Очная
- 2009
Cass Business School/City University
Факультет: MSc Management/Marketing-MBA Accredited
Специальность: MSc Management with a specialism in Marketing/MBA Accredited
- Высшее образование
- Дневная/Очная
- 2008
London Metropolitan Univesity
Факультет: BA Marketing with International Relations
Специальность: BA Marketing
- Высшее образование
- Дневная/Очная
- 2005
Минский государственный лингвистический университет
Факультет: Английского языка
Специальность: BA Компьютерная лингвистика, английский, педагогика
- Среднее специальное образование
- Дневная/Очная
- 2000
Минская педагогическая гимназия №3

Обо мне

Дополнительные сведения:

Brand websites: https://www.facebook.com/EONenergydrinkUK/ https://www.facebook.com/FreshBeUK/?fref=ts https://www.facebook.com/TORNADOEnergy/?fref=ts https://www.youtube.com/channel/UCrK8XjcsAnQDXgktOMjlQKQ https://www.youtube.com/channel/UCqpwGBrouwb__QguKelNWhg https://www.youtube.com/channel/UCLQyAD-FjRyJ8nLpvn_R2YQ TRAININGS Time Management (2011) Assertiveness (2011) Project Management (2012) Marketing strategies in the luxury market (2013) PROJECT WORK • Luxury Brand Alliances: An Innovative Marketing Strategy Tool? (A Grade) • Analysis of BMWs Brand Strategy (A Grade) • Creating an Integrated Communications Plan for Launching a Range of Hi-Fi Products on the UK Market (A Grade) • Attitudes and Correspondence between Attitudes and Behaviour Depending on the Level of Involvement in Buyer Behaviour (A Grade) • Marketing Planning Project on Sainsbury’s Analysis & Development of Future Marketing Directions (A Grade) PERSONAL DETAILS Driving Licence: Full/Clean Health: Excellent; non-smoker Interests include Latin American Dances (Salsa Cup Winner), Fashion, Cars, Technology, Music, Sports, Windsurfing, Swimming Other: Two London Met University Grants/2 Academic Excellence Awards, Top 5% Students Cass Business School, City University

Иностранные языки

Английский язык — cвободное владение
Французский язык — технический
Итальянский язык — cвободное владение

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