Sales Director / HoReCa Director

Был больше месяца назад

По договорённости

47 лет (родился 07 июля 1978)

Москва, готов к переезду

Занятость

полная занятость

Гражданство

Россия

Контакты

Телефон

Почта

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Опыт работы 23 года и 8 месяцев

- Октябрь 2018 – работает сейчас
- 7 лет и 3 месяца
On Trade Director
ROUST, Москва
Обязанности и достижения:
Area of responsibility: • ROUST On trade business in Russia: horeca & b2b - strategy & field execution; • KPI: Sell-out sales plan, Russian Standard vodka & Gancia distribution, Profitability (Net contribution), Promo plan implementation; • Team of 65 people: 9 Regional managers, 5 channel development managers, 49 sales reps. Results: • Annual delivering of planned sales figures in vodka & agency brands; • Russian Standard vodka holds the second place in terms of volume and distribution in Premium segment; • Gancia distribution grows for more than 30% in a year and now holds the 3th place in on-trade (Saviant data).
- Январь 2017 – август 2018
- 1 год и 8 месяцев
Head of On Trade
Diageo, Москва
http://www.diageo.com
Alcoholic Drinks (Promotion, Wholesale)
Обязанности и достижения:
Area of responsibility: • Management of National On trade Commercial Team; • On-Trade strategy & standards development; • Route to Market and coverage model in the On Trade; • Work with Marketing and CP&A team to develop efficient growth drivers; • Identify opportunities for developing DIAGEO brands in partnership with key customers. Achievements: • 2018 Financial Year Volume & Value plan was exceeded for 15%; • Moscow sales coverage model was changed for more effective one; • My 2019FY On Trade development strategy was approved by GM; • Launch of new RTM model for On-trade; • On Trade segmentation & standards were revised and updated
- Апрель 2016 – ноябрь 2017
- 1 год и 8 месяцев
National HORECA development manager
Baltika Breweries HQ
Обязанности и достижения:
Responsibilities: • Responsible for whole Baltika HORECA business in Russia: building a new strategy, new structure, new approach to trade marketing and optimization to retain business profitability. • Led a team of 3 HRC development managers in HQ, 5 Regional On-Trade sales managers, 32 managers in Regions and 300 on-trade sales reps. Achievements: • GCC HRC Y2017 +90,6% vs PY; • Turn A2 (SPb) & GlavClub (Moscow) to «Green concert» places as the base for musical platform of Tuborg brand (Tuborg Flagships) for 3 years; • “Baltika Breweries” restaurant was opened in collaboration with XXXX chain; • The winner in Burger King, Shokoladnitsa, KaroFilm, Rosinter tenders; • Launch of new RTM & “Hunters” project.
- Январь 2013 – апрель 2016
- 3 года и 4 месяца
National On Trade KA development manager
Baltika Breweries HQ
Обязанности и достижения:
Responsibilities: • Responsible for all on trade contracts in Russia; • Led the team of 3 development managers in HQ and 32 managers in Regions. Achievements: • Led a project of Asahi ambassadors in Russia in close collaboration with Asahi London office; • Launch of “House of beers” project: to bring import part of Carlsberg beer portfolio which is relevant to HoReCa request into Russia; • Contract with A2 concert hall with the integration of brand identity to the outlet name and style; • Creation of kraft beer bar XXXX-Baltika Brew.
- Январь 2011 – декабрь 2012
- 2 года
On Trade Image projects development manager
Baltika Breweries HQ, Sales Dept, St-Petersburg, Russia
Обязанности и достижения:
Responsibilities: Contracting and creation of unusual brand performance (tailor made branding & events) for Asahi, Carlsberg and Corona Extra. Achievements: Flagships at: Luch bar, Barbados, Oblaka, 2213, W-terrace, Burrell, Platforma (Sochi), Hills 18/36.
- Май 2007 – декабрь 2010
- 3 года и 8 месяцев
Regional On Premise manager (Ural, North-West)
Red Bull, Sales Department, Ekaterinburg - St-Petersburg, Москва
Обязанности и достижения:
Form and develop strong musketeer team, deliver Sales KPI within On Trade channel, leading van-sales project, maintaining business processes with distributors.
- Май 2005 – май 2007
- 2 года и 1 месяц
Musketeer
Sales Department, Red Bull, St-Petersburg, Russia
Обязанности и достижения:
Establishing and developing of effective relationships with key customers; Negotiation campaigns, TM promos and special projects; Maintaining business processes with cross function and distributors
- Апрель 2002 – май 2005
- 3 года и 2 месяца
HORECA KA executive
Efes Rus, Sales Department
Обязанности и достижения:
Responsible for HoReCa business at South half of St-Petersburg

Образование

- Высшее образование
- 2001
Ustinov Baltic State Technical University 'VOENMEH', Saint Petersburg
Факультет: Automatic control systems
Специальность: Metrology, Standardization and Certification

Обо мне

Дополнительные сведения:

I’m On Trade expert with more than 20 years of various and unique market experience of building a strong brands, making astonishing projects and rising of channel profitability. I always reach my professional goals through building of processes & systematic approach. Deep understanding of On trade channel, its further development trends & regional specifics is one of my strongest features, so i’m good in strategy building which could help your company to take leadership at rapidly changing On trade market. Ответственность