Обязанности и достижения:
* creating marketing communications strategy
* defining, developing and implementing PR and advertising campaigns in consistency with brand strategy
* making presentation for tenders and representing the appointed PR agency for the client
* coordinating the ad & PR projects, assessing cost effectiveness
* maintaining communication flow between brands and target groups (internal/external PR)
* communicating with opinion leaders, celebrities, media (glossy mags, newspapers, TV)
* copywriting
* coordinating work of external resources (subcontractors)
* monitoring corporate and competitive media coverage
Successful projects:
* FMCG market – brand launch campaign for the world-known international company (BTL, ad & PR in press, PR on TV, sponsorship on radio, Internet ad campaign)
* re-branding for a satellite TV and Internet provider (press-conference, media coverage monitoring, PR in press, outdoor ad, team-building)
* won tenders, providing creative concepts, ad photo shooting, media planning, copywriting, promo campaign with celebrities