Marketing Manager / Commercial Manager / Business Unit Head

Была больше месяца назад

По договорённости

44 года (родилась 26 августа 1981), cостоит в браке, есть дети

Москва

Занятость

полная занятость

Гражданство

Россия

Контакты

Телефон

Почта

Будут доступны после открытия

Профессиональные навыки

• Brand Strategy
• P&L Management
• Portfolio Management
• Business planning
• New products development
• Products launch strategy
• Project management
• Influence & Negotiating skills
• Strong leadership skills
• Strong networking skills
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Опыт работы 21 год и 3 месяца

- Апрель 2023 – работает сейчас
- 2 года и 8 месяцев
Retail Manager Maison Francis Kurkdjian / maternity leave replacing
LVMH Perfumes & Cosmetics Russia (Seldico LLC), Москва
http://www.lvmh.ru
LVMH - World’s #1 Luxury goods conglomerate
Обязанности и достижения:
Retail Manager Maison Francis Kurkdjian (managing the team of 35: Retail coordinator and BC team). Business growth: • Delivered monthly growth of the Brand for the allocated period (sell-out +103% YTD Sep’23 vs. YTD Apr’23). • Maintained leadership position in Ranking for the allocated period in key retailers / POS: Gold Apple #2 Aug’23 (+1pp since Apr’23); TSUM #3 Aug’23; GUM #5 Aug’23. Retail excellence & Distribution: • Developed and started execution the strategy of selective distribution (considering exit from ineffective POS, corners & BC reallocation). • Initiated and started execution automated method for KPI tracking of BC team (retail dashboard on URT base). • Proposed and partly implemented BC’s team high-quality standards (retail excellence approach) and reworked KPI setting for BC team. Leadership competencies: • Managed relationships with HQ team, led monthly sell out reports (including market context, consumers, competitors, retailers and Brand’s key business indicators). • Organized and conducted BC conference (2 days program incl. training). • Hired and trained 2 new team members.
- Февраль 2021 – декабрь 2022
- 1 год и 11 месяцев
Retail Manager
PUIG RUS, Москва
http://www.puig.com
Обязанности и достижения:
Retail Manager (managing the team of 65, including 7 direct reports; In charge of total portfolio and all clients). Business growth: • Developed and implemented Retail strategy. Increased sales volume by 7% (sell in) and by 13% (sell out) 2022 vs 2021. Core brand (Paco Rabanne) grew by 6% in sell out 2022 vs 2021. • Achieved TOP 10 Ranking in key retailers in core brand (Paco Rabanne): Rive Gauche #10 YTD Nov’22 (+1pp vs LY) ttl Brand; #4 (+2pp vs LY) Male lines; Gold Apple #10 Nov’22 (+6pp vs LY; + 13pp vs Feb’21). • Achieved growth in ranking for Niche portfolio: TSUM – Penhaligon’s #14 Nov’22 (+7pp vs LY); Christian Louboutin #26 (+5pp vs LY); GUM - Penhaligon’s #13 Nov’22 (+4pp vs LY). Retail excellence strategy: • Developed and implemented Work Basic Principles for POS managers (sales team). • Adjusted bonus system for POS managers: increased door visits daily by 1.5 times and reduced audit errors by 2 times. • Developed and implemented high-quality Puig Standards for BC team (beauty consultant). • Developed Retail dashboard (automatic door-level database for operational daily analytics). • Increased indicator of “Brand Ambassador” by 3pp vs LY (based on Mystery Shopper annual program). • Increased BC efficiency + 43% 2022 vs 2021; BC ROI: 6% in Rive Gauche and 76% in Gold Apple YTD Nov’22 vs LY. • Overachieved SOS KPI’22 in one of the key retailer’s Gold Apple by 1pp YTD Nov’22. Distribution: • Expanded distribution up to 2 backwalls in top 30 doors in Rive Gauche for core brands (Paco Rabanne, Carolina Herrera). • Negotiated and confirmed with client best locations with correct competitive environment for authorization for core brands (Paco Rabanne, Carolina Herrera) in Gold Apple. Leadership competencies: • Strong motivated team built up (sales representatives, beauty advisors, trainers), regular incentive programs launched for the team, 4 team members have grown to the next positions within the Puig. • Owned and managed relationships with external agencies (Ancor, CXG), strong partnership & regular communications with HQ team.
- Март 2019 – январь 2021
- 1 год и 11 месяцев
Senior Key Account Manager (Ile de Beaute (Sephora), Gold Apple, Mercury, Articoli, Prada Boutique)
PUIG RUS, Москва
http://www.puig.com
WW company leading in fashion, fragrance & cosmetics
Обязанности и достижения:
Senior Key Account Manager (managing the team of 2) Business growth: • Increased sales volume by 25% for assigned clients and period. • Renewed partnership with one of the key retailers - Gold Apple on mutually beneficial terms (signing a commercial agreement in Dec’20); client’s weight increased from 2% to 12% in Perfumeries perimeter in 2021 vs 2019. Сommercial strategy: • Successful negotiation with Articoli improved CtFX x2 in P&L. • Reconstruction of the Commercial Frame for Sephora (stable performance in CtFX – achieved annual goal). Leadership competencies: • Strong connection with TOP Commercial Team in Headquarters, monthly report based on key business indicators. • Participation in preparation for annual negotiations with Sephora (HQ, Barcelona). • Led preparation for and conduct annual negotiations with clients at local level, as well as operational meetings with clients.
- Апрель 2012 – февраль 2019
- 6 лет и 11 месяцев
Brand Manager (Nina Ricci, Paco Rabanne, Prada, Valentino)
PUIG RUS, Москва
http://www.puig.com
WW company leading in fashion, fragrance & cosmetics
Обязанности и достижения:
Alignment with Global: built and facilitated strong cross-functional relationships with business leaders to deliver strategies on holistic solutions and ensure optimisation of cross-business opportunities. Developed long-term brand strategies and annual business plans. Business growth: • Ensured a stable growth of annual sales (Net Revenue) of the key/ business lines at the level of 5-20%. • Achieved a high ranking to new products and key lines during the period of activations in retail (Nina Ricci TOP 3-10 / women's lines and Paco Rabanne TOP 3-5 / men's lines). Portfolio strategy: • Renovated and strengthened Nina Ricci brand via new Pillar launch (L’Extase – new TA, new communication strategy, new TV copies, new price-positioning) and strong support of the core line – Nina (total Brand net revenue growth +7% 2015 vs. 2014; achieved top1-3 ranking in women’s fragrance lines). • Reallocated media & btl resources in Paco Rabanne brand, strong focus on 2 core Pillars: Million, Invictus (total Brand sized up to 15M+ euro; +4M euro 2018 vs 2016). • Controlling full marketing budget of 5M+ euro for assigned brands. Communication & PR strategy (Nina Ricci successful case): ORGANIZATION OF THE WIDE-SCALE CELEBRATION OF THE 85TH ANNIVERSARY OF THE FASHION HOUSE NINA RICCI (joint project with the PR department). 2 BIG EVENTS: - 1st event. Developed the concept and implemented the first and the only interactive exhibition within the Brand “NINA RICCI. Dreaming reality" in The State Gallery on Solyanka from 26.10 to 10.12.2017 with the special guest - Ana Strumpf (designer, author of the visual concept for the Les Belles de Nina fragrances). - 2nd event. Opened the temporary space of NINA RICCI in TSUM with the participation of celebrity - Laetitia Casta. Nina Ricci (POP UP) in TSUM from 16.11 to 31.12. 2017. Lux perfume collections Cristal (45+ KRUR per bottle) & Lumiere (11+ KRUR per bottle) were fully sold from the POP-UP space. Agreed with PUIG HQ to reduce Cost of Goods of the lux collections Nina Ricci for the Russian office by 50%, which significantly improved margins. Digital: • Implemented innovative approaches to support new products (teasing digital campaign with Retailers) and launched wide-covered digital projects (Paco Rabanne, launch of Pure XS 2017, CTR x6 vs. average index; total project reach: 16M, +35% vs goal). • Influencers campaign: run local influencers campaign based on long-term partnership base (4 influencers approved by Nina Ricci Brand team, Paris). #2 WW successful brand campaigns, following by French market. Premium Strategy: • Developed the Premium strategy for the Prada & Valentino brands: reduction of the distribution by 50-60%, authorization in top doors only, shift from 360 to “365 days” support (product turnover increased by 2,5 times in retail and ranking went up by 20 points on average). Leadership competencies: • Built effective and trusting relationships both with colleagues inside the local office, and with representatives of the headquarters (Barcelona) and Brand teams (Paris). • Collaborated across the entire leadership levels (Sales, Finance, Marketing, HR) and carried out projects defence with senior managers to make sure business goals were met, based on P&L calculation.
- Март 2010 – январь 2011
- 11 месяцев
Junior Brand Manager in Oral Care Category, brand Plax
Colgate-Palmolive (Россия), Москва
Обязанности и достижения:
 Leading mouthwash brand Colgate Plax and Toothpaste kids brands  Monitoring the performance of assigned brands and competitive activity  Design, procure, deploy, monitor and evaluate promotional materials.  Plan, implement, and follow up of brand specific promotional activities  Initiating and Coordinating marketing activities with cross-functional partners  Participation in Consumer Research activities related to MW & Kids TP brands  Leading and coordination new product development & launches
- Июнь 2008 – февраль 2010
- 1 год и 9 месяцев
Ассистент по маркетингу товара
ЗАО "Колгейт-Палмолив", Москва
- Сентябрь 2007 – июнь 2008
- 10 месяцев
Торговый представитель
ЗАО "Колгейт-Палмолив", Москва
- Сентябрь 2004 – сентябрь 2007
- 3 года и 1 месяц
Администратор офиса
ЗАО "Колгейт-Палмолив", Москва
- Декабрь 2002 – ноябрь 2003
- 1 год
Координатор по информации
ОРСО, РУДН, Москва
- Июнь 2001 – август 2001
- 3 месяца
Инженер социального отдела, стажер пресс-службы
АК "АЛРОСА" Удачнинский ГОК, Москва
- Июль 2000 – август 2000
- 2 месяца
Корреспондент
АК "АЛРОСА", ТРК "Алмазный край", Москва

Образование

- Высшее образование
- 2004
Российский университет дружбы народов
Факультет: Филологический
Специальность: Связи с общественностью

Обо мне

Дополнительные сведения:

PROFILE Marketing and Commercial manager with 15+ years’ diversified experience in international FMCG and Beauty companies (5 years in Colgate-Palmolive, 10 years in Puig, LVMH). I have a mixed experience in FMCG and Beauty markets, as well as in diverse functions: brand-management, key accounts management (sell in), retail management (sell out), dedicated mostly to Premium segments both in brands (Maison Francis Kurkdjian, Paco Rabanne, Nina Ricci, Prada, Valentino,) and with Retail (Mercury, Articoli, Gold Apple). Working with world leading brands I have a proved track record of effective end to end 360° communication campaigns across consumers and commercially successful relationships with the clients, as well as high achievement in retail excellence. As a leader I believe in managing with trust, respect, transparency and accountability. ABOUT MYSELF Strong-willed character, bold, accustomed to winning, leader, person for whom there are no obstacles. Curious and very initiative, I optimize work and introduce more efficient processes. I am creative in my work, I have creative abilities. Sociable, easy to communicate with people. I love to travel the world. I attach great importance to self-improvement. I have an aesthetic sense of beauty and style; I'm interested in the world of fashion and art.