Обязанности и достижения:
Marketing & Planning:
Develop and formulate local marketing & PR strategy based on company business strategy to achieve the yearly budget expectations.
Support the development and growth of the sales in Russia thru key channels for the products
Develop and lead market research campaigns relevant to take decisions on particular strategic directions
Business Development / Sales support:
Support and supervise the network of dealers with all kinds of marketing information & activity, partner marketing for them to achive the goals
Monitor, validate and communicate key market development strategies
Execute specific prospecting campaigns in conjunction with the segment marketing, European Market Research, Marcomms, and e-business teams
Coach and support the members of sales departments & distributors (seminars, events).
Build up and retain long-lasting relationships with existing and new customers (direct mail, events)
CRM
Plan and execute country communications strategy, including
Organize and execute external events (conferences, seminars, forums, round tables, etc.) and internal events for the staff with compliance with local & regional procedures
Global and local internal communications activities
Organising the speaker's activity for front people in press & events (+preparation of speeches, articles, interviews)
Planning, writing, editing and proof-reading of sales and marketing materials with excellent spelling and grammar
Track and order marketing materials.
Handle the creation of case studies, company newsletters and event announcements.
Participation and supporting relations with associations and partnerships which may impact company image positively.
Copywriting & promotion of the website
Work with 3d parties - PR/marketing/research agencies, producers of POSMs, souvenirs.
Analysis of the events. Post-event follow up