Marketing director

Была больше месяца назад

По договорённости

44 года (родилась 16 июня 1981)

Москва

Занятость

полная занятость

Гражданство

Россия

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 16 лет и 7 месяцев

- Июль 2015 – июнь 2018
- 3 года
Marketing Director (Russia & CIS)
eToro (Fintech startup, Social trading network)
http://www.etoro.com
Financial and Credit Brokering (Stock Exchange, Brokerage Activity, Card Issuing and Servicing, Risk Assessment, Currency Exchange Points, Crediting Agencies, Cash Collectors, Pawnshop, Payment Systems)
Обязанности и достижения:
1. Designing and implementation of development strategies for business activities of the representative office, operations management, organizational structure formation and team management. 2. Development and implementation of marketing and communication strategy, image and product advertising campaigns, media planning, forming and control over marketing budget, costs control and optimization. 3. Creation of demand and brand loyalty, organization, coordination and control over all types of promotion (offline and online) 4. Communication with the production and technical teams, formulation of business requirements and technical assignments for platform improvement and web-site development. 5. Modeling of the Company’s web-site in.ru domain, adapted content creation for Russian speaking users. 6. Forming of brand’s general concept and detailed strategy in terms of positioning, assortment and pricing – product management. 7. Co-branding, cross-promo, partner programs, sales promotion, monitoring of the rivals’ activities, research of market trends, collection of statistics, analytics, document flow and accounting; 8. Search and placement of advertisements on thematic platforms and in advertising networks by CPM, CPC, CPI, CPL, CPA models, RevShare; 9. Analysis of marketing mix activity by channels: Direct, SEM, SEO, affiliates, IBs, Desktop и Mobile. Results: ● The representative office and the team were formed from scratch; ● eToro brand was launched on the Russian market; ● Successful development of partner interaction with the leading market players (Sberbank, etc.). Several press-conferences have been held with G. Gref and L. Khasis.
- Август 2013 – июнь 2015
- 1 год и 11 месяцев
Marketing Vice-President
Alfa-Forex (Alfa-Bank, Department of Currency Transactions of Natural Persons)
http://alfaforex.ru
Financial and Credit Brokering (Stock Exchange, Brokerage Activity, Card Issuing and Servicing, Risk Assessment, Currency Exchange Points, Crediting Agencies, Cash Collectors, Pawnshop, Payment Systems), Banking
Обязанности и достижения:
1. Creating, budgeting and implementation of marketing strategy within strategic planning of Alfa-Bank forex activity. 2. Marketing research of the market and development of product strategy and product promotion strategy. 3. Advertising: SEM, SEO optimization, media promotion. Holding of tenders to chose the contractors for each business activity. 4. Product marketing: development of strategy, cooperation with the technical team on improvement and optimization of the web-site and the platform, content filling for all of the resources, product analysis, launching of new products; 5. PR: PR strategy development, speakers training, publications and mass media monitoring (including mass media of the same industry) organization, creation of a sustainable positive image of the Company in media environment. Events organization – preparation for branch expositions and events. 6. Work with the sales department on coordination of work in accordance with the marketing plans, control of lead processing quality. 7. Analytics and accounting: research of the target audience, efficiency assessment of the performed advertising campaigns. 8. Accounting for the held advertising, marketing and other project campaigns, budgeting and control over marketing expenses. Results: ● The Company is included in the TOP 5 by citation in mass media among financial companies; ● Increase of entry funnel up to 30% at the decrease of a contact cost by 25%.
- Октябрь 2008 – июнь 2013
- 4 года и 9 месяцев
Head of Regional Marketing Department (Deputy Marketing Director) – 40 branches, 60 partner offices
FOREX CLUB Group
http://fxclub.org
Financial and Credit Brokering (Stock Exchange, Brokerage Activity, Card Issuing and Servicing, Risk Assessment, Currency Exchange Points, Crediting Agencies, Cash Collectors, Pawnshop, Payment Systems)
Обязанности и достижения:
1. Development and implementation of marketing strategy, concept and plan for products promotion, budgeting of marketing activity, holding various marketing, advertising and PR events, marketing support for new products launch. 2. Development of a creative concept for brand strategy implementation, management, development and promotion of the Company’s brand. 3. Elaboration of information and advertising materials (presentations, advertising booklets and leaflets), development of advertising and informational texts and other POS materials. 4. Cooperation with designers, printing houses and other contractors, preparation and structuring of all the materials and documents, control over the quality and terms of the contractors’ fulfillment of the obligations under agreements. 5. Development and support of communication strategy, communication with mass media (TV, radio, etc.), launch of new special projects, events, monitoring over rivals’ activities, market trends research, statistics collection, analytics, document flow and accounting. (organization and participation in expositions, conferences, etc.). Results: ● Company’s offices were rebranded (in terms of internal policy, merchandizing, decoration, POS, uniform, Brand-book, guide-line, etc.) ● Brand of the Year/EFFIE 2011 in the category Financial Companies, Products and Services; ● A branch on a new territory (Azerbaijan) was opened – planned rates were achieved within 6 months; ● Complex of events, aimed at increasing average client deposit by 1.5 times; ● Complete management of the sponsor project “What? Where? When?” was performed; ● Introduction of the mechanisms and rates to increase conversion and efficiency assessment of marketing and sales mechanisms (CRM).
- Март 2005 – сентябрь 2008
- 3 года и 7 месяцев
Leading Specialist (PR Manager)
Academy of National Economy under the Government of the RF, Higher Financial Management School Faculty
http://shfm.rane.ru
Business Education
Обязанности и достижения:
1. Media planning, budgeting and launch of advertising campaigns, corporate style creation, preparation and placement of advertising in mass media. 2. Publishing activity – control at all the stages of work (editing, recruitment of layout designers and correctors, cooperation with authors, etc.), interaction with large publishing holdings, who specialize on financial topics, participation in conferences and special projects. 3. Development of a printed products concept, souvenir products selection and ordering, cooperation with advertising agencies and printing houses, analysis of rivals’ advertising. 4. Administrative support of the following training programs: ● Document flow at all the stages of client training; ● Financial control of agreement implementation; ● Organization of training program presentations; ● Organization of trainings and seminars. 5. Promotion and protection of the interests of the higher educational institution, control over legal and political trends and changes, making offers on optimization and improvement of work processes efficiency. Results: ● Corporate Financial Management journal (technical editing, agreement and full management over the project) was published; ● Several publications (conferences overview, finance) were made.
- Ноябрь 2001 – март 2005
- 3 года и 5 месяцев
Manager on Work with Regions, Regional Manager
Kornelian Trade House / New Point Marketing MA Limited Liability Company
Marketing, Advertising, Designer, Event and PR Agencies
Обязанности и достижения:
2004-2005: Kornelian Trade House – Manager on Work with Regions 2001-2004: New Point Marketing MA Limited Liability Company (OOO) (BTL agency) – Regional Manager 1. Client support at all the stages (meetings, work with complaints, status meetings, agreement upon the requirements and conditions). 2. Project coordination – organization, development process management and implementation of projects, starting from briefing to the final accounting (budget control, project timing). 3. Development and implementation of brand promotion strategy, development of complex advertising campaigns on presentation and promotion of the product (BTL), sales promotion, trade marketing, event development. 4. Development and implementation of marketing plans, PR – communications on all the business lines, media planning, work with mass media, writing texts for press-releases, development of design layouts, etc. 5. Negotiations with contractors (printing houses, design studios, souvenir products manufacturers, etc.), control over document flow (agreements, annexes, closing documents). 6. Monitoring over rivals’ PR, preparation of final accounting on the projects, control over achievement of financial results. Results: ● Kornelian: BTL events at regional level in 64 cities were developed and implemented; ● New Point: organization of work of the regional agency from scratch, winning the TNK tender on development and holding regional event on sales promotion.

Образование

- Высшее образование
- 2007
The Russian Presidential Academy of National Economy and Public Administration, Moscow
Факультет: Finance and Credit
Специальность: Postgraduate education
- Высшее образование
- 2003
Russian State University of Trade and Economics, Moscow
Факультет: Finance and Credit
Специальность: Financial Management

Обо мне

Дополнительные сведения:

● Company business processes optimization, strategic planning and forecasting, efficient construction and development of commercial line – ability to analyze dynamics and manage over sales forecast; ● Experience of launch of a product/brand to the market from scratch, good command of the principles of product positioning, definition of the values of the target audience and forming the unique sales proposition; ● Successful experience of developing and implementing marketing and advertising strategy, skills of media planning, deep knowledge of Internet marketing (SMM, SEO, Media), including marketing instruments (ATL&BTL, CMR) – ability to manage over advertising budget and to calculate of efficiency of investment; ● Successful experience in organizing target and image events, exposition activity – development of event concept, time planning, logistics, promotion of events; ● Strong skills of negotiation, public speaking, strategic sessions, conferences, etc., ability to write articles, reviews, press-releases, announces, experience in developing communication strategy (online-, offline-channels), strong links with mass media; ● Marketing research, calculation of the work efficiency rates, forecasting and analysis of the external environment, pricing; ● Advanced user of general PC and specialized software (Power Point, Excel, SalesForce, ExactTarget, etc.); I am able to provide systematic implementation of the set aims and achieve planned rates. Open to new ideas and decisions, initiate changes and promote their implementation for more efficient work. Ready to provide stable development of a company by means of efficient use of the available resources and shrewd management. Able to find decisions in complex situations; with a wide outlook and business erudition. Маркетинговый анализ, Интернет-реклама, SEO, Контекстная реклама, Управление интернет-проектами, Event Management, Google Analytics, Яндекс.Директ, PR, Яндекс.Метрика, Digital Marketing, Social Media Marketing, E-Mail Marketing, CRM, SalesForce, Facebook, Tableau, Atlassian Confluence, Affiliate marketing, CPA, Performance marketing