Managing Director / General Manager / Country Manager

Была больше месяца назад

400 000 ₽

46 лет (родилась 14 мая 1979), cостоит в браке, есть дети

Москва

Тёплый Стан

Занятость

не указано

Гражданство

Россия

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 29 лет и 10 месяцев

- Июль 2016 – работает сейчас
- 9 лет и 5 месяцев
Executive Director
Baby Art
http://www.babyart.ru
Distribution of premium toys and creative baby souvenirs from Europe, USA, Canada
Обязанности и достижения:
Reporting to the owners of the business Managing a team of over 50 people • Responsible for the wholesale part of the business with the goal to restructure and build platform for future growth • Revising organizational structure: redefining roles within sales team, forming marketing as a separate function • Streamlining all major business processes • Creating a basic toolset for managing customers • Setting up budgeting process and regular actuals vs. plan analysis • Anti-crisis management after a major force majeure
- Февраль 2012 – работает сейчас
- 13 лет и 10 месяцев
Management Consultant
Various (freelance)
Обязанности и достижения:
Consultant to distribution, retail and e-commerce companies (including start-ups): • Planning & budgeting the start of a new business • Growth strategies • Market potential analysis & recommendations on distribution set-up across Russia • Marketing planning & audit of marketing activities • Web promotion: SEO, content marketing, campaigns • Organizational structure and business processes optimization Projects: footwear retail & internet stores, children goods (toys, souvenirs, diapers), household goods, etc.
- Январь 2013 – июль 2013
- 7 месяцев
Representative Office Director (RU & CIS)
Representative Office of ADATA Technology Co. Ltd., Москва
Обязанности и достижения:
Reporting to HQ in Taiwan • Competitive analysis & positioning: USPs, pricing, key messages to market • Route to market planning: distribution structure, marketing support, key launches • Negotiations with key distributors & retailers • Team restructuring to support the chosen strategy
- Ноябрь 2004 – январь 2012
- 7 лет и 3 месяца
Генеральный директор
Spectrum Brands, Москва
Обязанности и достижения:
February 2008 – January 2012 ZAO SPECTRUM BRANDS, MOSCOW General Manager Reporting to European HQ in Germany 9 direct reports, 40+ own staff, 60+ total staff Responsibility for Russia & CIS (excl. Ukraine) • Strategic analysis & planning: annual budgets, 3-year strategic planning, new business planning (brands & countries) with full P&L and cashflow responsibility • Operational management of all core functions: Sales, Marketing, Customer Care, Logistics, Finance • Team management: organizational structure, recruitment, development & motivation Achievements • tripled the business from 2007 to 2010, while decreasing the level of overdues • successfully launched Remington brand from 0 to #3 in the market • expanded distribution into more modern trade formats • expanded organizational structure & introduced business processes to meet the needs of growing business • implemented efficient logistical solution to support distribution: subcontractors selection, processes, minimum order quantities, etc. • insourced accounting function to ensure clearer RAP & GAAP reporting • passed through both external & internal audits Important experience / projects • operating within a closed joint-stock company structure: annual & extraordinary shareholders meetings, charter capital increase through additional issue of shares, modification to the company charter • warehouse re-location • office re-location July 2007 – January 2008 National Marketing Manager, Russia & CIS (Head of Marketing Dept.) Direct report to General Manger; dotted line report to HQ brand managers 1 subordinate Responsibility for Varta & Remington brands • Marketing planning & budgeting (2 brands) • Shelf-price positioning and value chain calculation • Country & customer assortment definition / category management • Competitive analysis & argumentation • National atl- & btl-projects, customer-specific activities • POSm development & production: catalogues, other print, trade equipment • Product presentations / training • Sales / purchasing forecasting • Legal requirements to products, packaging & documentation compliance • Product hotline management: scenarios, statistics Achievements • Launching Remington brand in Russia & CIS: market analysis, definition of assortment, pricing, and communications policy, on-going support • Creating a toolbox of marketing instruments still in use by the company Important experience / projects • Successful category management projects for top retailers • Integrated sponsorship projects on TV & radio, cooperation with celebrities to promote the brand November 2004 – June 2007 REPRESENTATIVE OFFICE OF VARTA CONSUMER BATTERIES GMBH, MOSCOW Marketing Manager Direct report to Head of Representative Office; dotted line report to HQ brand managers 1 subordinate Responsibility for Varta brand & launching Remington • Establishing marketing function within the Rep.Office • Adaptation of brand positioning to the local market • Strategy definition: key market segments, assortment, pricing • Marketing planning and budgeting • ATL and BTL activities project management • Market analysis; monitoring of competitor activities, prices and promotions • Advising HQ on legal requirements to product packaging • Trade partners support in Russia and the CIS, MDF program management Achievements: • Establishing marketing function in the region: goal setting, defining instruments, establishing efficient procedures
- Октябрь 2002 – ноябрь 2004
- 2 года и 2 месяца
Руководитель группы маркетинговых коммуникаций
ООО Деллсистемс СНГ, Москва
Обязанности и достижения:
October 2002 – November 2004 Head of Marketing Communications Group Reporting to Marketing Director 2 direct reports • Marketing planning and budgeting • Creating and launching Delovye Systemy brand • Marketing communications management (Brand communication and execution, Event management, Collateral preparation, Web administration, CRM, Market research) • Public relations management, including being a spokesman for the company • Developing marketing programs to support direct and channel sales (including joint marketing programs with Dell Corp., Intel, Microsoft, etc.) Achievements: • Structuring the work of marketing communications: defining goals, roles, procedures • Re-branding and (together with product marketing) re-defining the offering of the company to respond to changing market conditions
- Июнь 1999 – сентябрь 2002
- 3 года и 4 месяца
Менеджер по маркетинговым коммуникациям
Protek Flagship, Москва
Обязанности и достижения:
July 2001 – September 2002 PROTEK FLAGSHIP LLC Marketing Communications Executive Reporting to CEO of the company, before April 2002 – to Marketing Director 2 direct reports plus coordination of work in a horizontal structure Three major areas of responsibility: • Regional marketing o Responsible for all marketing and communications activity in Russia, CIS, Eastern Europe o Content management, activities planning & implementation • Central marketing o Taking part in developing short-term marketing strategy and marketing materials at HQ level • Web Administration o Creating, supporting and promoting corporate website Achievements: • Creating corporate website: o Structuring company offering for communication via corporate website & printed materials; o Turning the website into an efficient instrument for use by customers & employees. August 2000 – July 2001 Information Analyst Responsible for competitive analysis, providing information support to the employees & senior management of the company worldwide, keeping a library Achievements: • Set up of market monitoring & information support system for sales & product management January 2000 – July 2000 Marketing Representative Responsible for preparation of marketing materials (including content preparation, translating and editing texts for print), assistance in organizing local and international events, responsible for keeping a library and providing information support to the employees of the company June 1999 – August 1999 FLAGSHIP TELESYSTEMS, LTD., MOSCOW Marketing Representative • Assistance in Marketing projects • Interpretation/Translation
- Май 1995 – август 1998
- 3 года и 4 месяца
Разные
Работа во время учебы в школе, Москва
Обязанности и достижения:
Summers 1997 and 1998 ZAO “ATEL” (REPRESENTING “ACCESS TELECOM, INC.” IN RUSSIA), MOSCOW Payphone network operator in Moscow • Marketing • Interpretation/Translation • PA experience October 1993 – May 1995 ZHUKOVSKY KINDERGARTEN #17 Teacher of English (part-time) to children aged 3 to 6 September 1992 – May 1995 CONSORTIUM “SPHERE” (CABLE TELEVISION), ZHUKOVSKY Preparation and running “English for Kids” TV show Responsibilities included both writing scripts and work in studio

Образование

- Высшее образование
- Очно-заочная
- 2008
Российская академия народного хозяйства и государственной службы при Президенте РФ
Факультет: Институт Бизнеса и Экономики
Специальность: Экономика
- Высшее образование
- Вечерняя
- 2006
Калифорнийский Государственный Университет East Bay и Академия народного хозяйства при Правительстве РФ
Факультет: MBA Strategic Management
Специальность: MBA Strategic Management
- Высшее образование
- Дневная/Очная
- 2001
Московский государственный лингвистический университет
Факультет: Переводческий
Специальность: Переводчик-референт, специалист по лингвистике и межкультурной коммуникации

Обо мне

Дополнительные сведения:

HOBBIES • travelling • green belt in aikido • baby early development techniques ABILITIES • strategic thinking • analytic capabilities, ability to transform information from various sources into meaningful insights • practical experience in diverse markets with both international and Russian companies • high personal responsibility and strong individual contribution along with willingness to be a teamplayer • ability to manage multiple projects at a time • native Russian, fluent English, basic Finnish • driving license (category B)