Обязанности и достижения:
Responsible to identify, formulate and execute marketing/PR strategy for Nortel in Russia, control the budget, manage relations with 3rd party suppliers. Ensure effective internal and external communications leading to maximize effectiveness of corporate campaigns and branding activities, increase Nortel visibility in Russian market and best position Nortel as a vendor of choice. CRM lead management and control of opportunity pipeline together with the sales team.
Achievements: established marketing function for Carrier business (including channel marketing), conducted successful re-branding and product advertisement campaigns, implemented new business scheme to optimize budget spending, established PR-actions which led to better Nortel position in the local press, ensured positive ROI for marketing spends.