Обязанности и достижения:
- Start-up a new retail format (supermarkets) for Lenta hypermarket chain,
- Recruitment and supervision a stuff of 8 employees to develop and execute marketing, events and advertising programs in Moscow region,
- Opening new stores,
- Business processes implementation for supermarket format,
- Development of advertising campaigns, management of promotion activities,
- Introduction of loyalty programs, CRM on Siebel platform,
- Cards management (Loyalty cards, Lenta Gift cards, social cards),
- Customer research, competitors price monitoring, Market assortment analysis,
- Exercising Category Management projects along with the Commercial Department.