Обязанности и достижения:
• Creation of the strategic plan for development of the organization (Balanced scorecard)
• Project of the re-structuring and organizational development of the company
• Performance of functions of the customer, the investor, the general contractor
• Conducting simultaneously five investment projects
• Analysis and estimation of the investment projects
• Organization and formation of the business plans
• Description of the business processes, re-engineering
• Organization of the marketing and product advancement
• Organization of the tenders for commercial real estate
• Management of the real estate
• Management of the sales department
• Statement of the administrative account
• Optimization of the list of staff and taxation
• Introduction of a project control system (Primavera)
• Work with banks and work organization of enterprise financing
• Mortgage organization
• Work with contractors
• Introduction of the quality control system
• Organization of the introduction of new technologies
• Interaction with city administration
• Support of the city social projects
• Created performance-driven culture that ensures accountability and personal responsibility, lead, developed, coached, and motivated team members – in product management, marketing communications, pricing administration, research, development, and engineering – to accomplish key corporate business objectives.
• Lead and managed marketing strategies across two business units and 7 brands; ensured that strategies include market segmentation definition and analysis, competitive analysis and strategy, as well as channel strategy and key account penetration plans; lead pricing analysis and implementation.
• Oversee $7M operating budget; developed annual budgets for sales/marketing/engineering efforts.
• Supervised and lead creative team in developing and executing integrated marketing programs, including market analysis, tactical marketing programs, and lead generation through direct marketing, advertising, PR campaigns, and participation in conferences and trade shows; formulated project business plans designed to capturing share of new/changing markets; created new design styles for sales literature and trade ads, establishing consistency in marcom media.