Digital manager

Был больше месяца назад

По договорённости

40 лет (родился 21 февраля 1985)

Москва, готов к переезду

Занятость

полная занятость

Гражданство

Россия

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 21 год и 1 месяц

- Июнь 2019 – работает сейчас
- 6 лет и 6 месяцев
Marketing manager
Expocentre, Русский Камешкир
http://www.expocentr.ru
Marketing, Advertising, Designer, Event and PR Agencies
Обязанности и достижения:
* Compilation of databases of potential exhibitors and visitors; * Whitening contact databases for telemarketing mailing lists * Creation of E-mail newsletters to attract exhibitors and visitors to exhibitions; * Content creation: text, graphic, video; * Work with exhibition sites: technical and functional improvements, suggestions for seo optimization; * Presentation of exhibitions at field events and in regional CCIs; * Organization of integrated Internet promotion of exhibition projects * Formation and implementation of technical specifications for the development of exhibitions * Preparation of analytical market reviews * Increased the number of on-line registrations of visitors to exhibitions to 40% * Increased the number of applications for participation in the exhibition from exhibitors by 25% * Proposed new promising subsections of exhibitions
- Май 2018 – работает сейчас
- 7 лет и 7 месяцев
Head of E-commerce
Smolensk Hosiery Cotton Knitting Factory, Москва
http://www.nashe-rodnoe.ru
Clothing, Footwear, Accessories, Textiles (Manufacturing)
Обязанности и достижения:
Main tasks: * Forming digital-marketing plan and channels of promotion; * Building the budget of digital activities; * Thinking over the points of intersection between off-line & online marketing promotion; * Implementation of digital-marketing plan: setting up the targeting, HTML layout for commercial mailing; * Customer segmentation; * Preparing participation the company in international exhibitions. * Built E-shop from zero; * Launched the Social Medias from zero; * Started mailings and triggers from zero; * Month-to-month increasing of e-shop traffic; * High-speed growth of E-shop conversion rate; * Improved the number of checks: retail chain & online.
- Январь 2017 – май 2018
- 1 год и 5 месяцев
Digital marketing manager
Accent Group, Москва
http://areim.ru
Pharmacy, Optician, Retail Chain (DIY and Household Products), Retail Chain (Perfumery, Cosmetics), Retail Chain (Sports Goods), Retail Chain (Drugstore Goods, FMCG)
Обязанности и достижения:
This job was connected with the promotion of new retail chain of cosmetics, personal care goods, healthy food and pharmacy. (Beatheka). Main tasks: E-ADVERTISING * End-to-end analytics * Analyzing and parsing of audience Vkontakte in Cerebro app * Setting up an efficient targeting ad. It is social media Facebook, Instagram, Youtube, Google Adwords, Yandex Direct. CONTENT-MANAGEMENT * Setting up the social media channels * Elaboration of the content plan to social media * Creation of video content for YouTube * Collaboration with key bloggers E-MAIL MARKETING * Efficient mailing to CRM. * Building layout of mailing using HTML * Accumulated followers in Social Media from zero till 20 000 * Boosted CTR and decreased CPC and CPM * Increased conversion rate of a retail chain by targeting advertising in Social Media. * Lifted up conversion rate of E-shop * Improved brand recognition
- Июнь 2015 – декабрь 2016
- 1 год и 7 месяцев
Ad, PR & brand manager
The Exhibition of Achievements of National Economy
http://www.expo.vdnh.ru
Обязанности и достижения:
Main tasks: MARKETING OF EXHIBITION PROJECTS: * Preparing and implementation the promotion plan of following exhibitions: Russian Elevator Week, ExpoCityTrans, Optics-Expo, AgroFarm, Flowers * Compilation the media plan of exhibitions * Development the exhibition brand СOOPERATION WITH MASS MEDIA: * Special events for mass media * Module placement in professional editions * Coordination of press-centre and business programme within the framework of exhibitions ADVERTISING AND PUBLIC RELATIONS: * Writing all kinds of releases; * ATL, BTL advertising * Cross-marketing collaboration; E-COMMUNICATIONS: * Websites development * Advertising via Google Adwords, Yandex Direct, YouTube, and Socia Media; * Mailing to visitors and participants VISUALIZATION * Making the quality presentations for heads * Filming professional movies for YouTube MANAGEMENT: * Picking up the contractors for printing products, souvenirs and awards manufacturing * Attraction of volunteers; * Interaction with key departments: technical, documentation support, accountants, lawyers RELATIONSHIP WITH CLIENTS: * Attraction participants to the exhibitions; * Cold and Hot calls; * Mailing official invitations to exhibitors; * Working with receivables of participants; * Planning meetings and presentations. * Accumulated followers in Social Media from zero till 20 000 * Boosted CTR and decreased CPC and CPM * Increased conversion rate of a retail chain by targeting advertising in Social Media. * Lifted up conversion rate of E-shop * Improved brand recognition
- Октябрь 2014 – май 2015
- 8 месяцев
E-commerce manager
Karibiya waterpark, Москва
Обязанности и достижения:
Center of family rest and aquapark (Perovo dist.) * Managing of team by 3 staff (designer, programmer and content); * Systematization of information on websites; * Implementation the acquiring system of e-tickets; * Promotion of a website in GoogleAds and Yandex.Direct; * Improving a mobile version of a website; * Managing of SEO: matching texts, improving UI, аnalysis of commercial and behaviour factors of a website; * Interaction with heads of core departments; * Development of SMM (fb, vk, ok, g+, youtube). Thems of posts: promotions, news, events, funs, polls, giveaways; ACHIEVEMENTS: * Introduced the acquiring system of e-tickets; Boosted annual profit to 15%; * Accumulated the followers to 15 000 (vk). The reason for changing the job: * Finishing the project of acquiring. * Invitation to the new job
- Сентябрь 2012 – октябрь 2014
- 2 года и 2 месяца
Head of digital communications
Alef - Event-agency
http://www.alef-group.com
Marketing, Advertising, Designer, Event and PR Agencies
Обязанности и достижения:
* Managing the team by 2 staff; * Building of PR-strategy on event-market; * Developing of new websites; * Promotion of b2b Social Media accounts: Facebook, Vkontakte, Twitter, Google+, LinkedIn; * Collaboration with Seo-contractor (Demis Group); * Attraction of new b2b and private clients; * Planning participation in professional exhibitions and competitions. * Personal contribution in the rebranding of agency: new logo, tagline, brand book, and renewed services; * Accumulated followers in Social Media * Developed interactive presentations in PREZI
- Ноябрь 2004 – август 2012
- 7 лет и 10 месяцев
International marketing & digital manager
Trade Representation of the Region Murcia (Spain) in Russia
http://www.murcia.ru
Governmental Organizations, Consulting Services
Обязанности и достижения:
* Contributed to the promotion of goods and services from Region of Murcia on the Russian market: furniture, tourism, equipment, real estate and many others; * Created more the 15 websites. * Organized participation of Spanish companies in core sectoral exhibitions; * Wrote dozens of market researchers for Spanish companies.* * Created more the 15 web-sites.
- Июль 2007 – июнь 2009
- 2 года
Sales advisor in Russia and CIS
Madeline Gardner, Ronald Joyce, Alyce Designs
http://www.ronaldjoyce.com
Clothing, Footwear, Accessories, Textiles (Promotion, Wholesale), Clothing, Footwear, Accessories, Textiles (Manufacturing)
Обязанности и достижения:
* Introduced successful Russian versions of websites; * Assisted in the search b2b partners in Russia * Boosted sales boosted sales with more than 3 times

Образование

- Магистр
- 2011
СПБГПУ (Политехнический университет)
Факультет: Экономика и управление народным хозяйством
Специальность: Закончил аспирантуру
- Магистр
- 2008
СПБГПУ (Политехнический университет)
Факультет: Международная высшая школа управления / Международный бизнес
Специальность: Магистр

Обо мне

Дополнительные сведения:

* Developed skills in analytics; * Orientation towards positive changes; * The ability to penetrate into the core of the business; * Generation of new commercial ideas; * Increased responsibility. HOBBIES AND INTERESTS: * Music, Sport, Culture, International relations Медиапланирование, Продвижение бренда, SEO, SMM, Маркетинговые коммуникации, Организация выставок, Организация мероприятий, Планирование маркетинговых кампаний, Работа в команде, Internet Marketing, Оптимизация бизнес процессов, Руководство коллективом, Управление проектами, Продвижение мероприятий компании в социальных сетях, Продвижение сайтов, Маркетинговые исследования, Организаторские навыки, Event Management, Создание сайтов, Социальные сети, Контекстная реклама, Яндекс.Директ, Отчетность, Интернет-реклама, Планирование рекламных кампаний, Работа на выставках, Ребрендинг, PR, Бюджетирование, Ведение переговоров

Иностранные языки

Английский язык — разговорный

Водительские права

B — легковые авто

Фото, имя и контакты доступны только авторизованным пользователям

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