Обязанности и достижения:
Was heading the Branding and Marketing function of a series of upcoming Consumer Products – Foods and Beverages of the parent company Mountain Trail Foods pvt.Ltd. Also responsible for the Channel Sales of the existing product categories.
• Reporting directly to the CEO of the company.
• Participating alongside the CEO in defining Corporate and Branding Strategy of the company in general and refining Brand Philosophy of the company.
• Identifying new business opportunities and entry strategies for new brands in the category.
• Proposing new formats and packaging designs.
• Managing the implementation projects, directly dealing with packaging functions and/or external agencies, ensuring the compliance with guidelines.
• Liaise with Vendor companies for procuring the best quality ingredients in manufacturing of foods and beverages.
• Liaise with Creative, media, digital and market research agencies for consumer and retail promotion campaigns.
• Developing brand communication, conceptualizing & developing the experiential platform for the consumer products.
• Manage the Brand positioning/ brand image visibility and communication in the country.
• Develop and implement the ideal advertising plan like BTL and ATL promotion ensuring international and local learnings, taking best practices in to consideration.
• Generate consumer insights and translate them in to successful brand initiatives.
• Ensuring measures for successful product launch across the nation.
• Successfully launched four products across different categories.