Обязанности и достижения:
Key professionals competencies:
- strategy development and implementation (marketing, advertising, PR, product, sales plan);
- market research (competitors monitoring, in-depth analysis of target customers' needs);
- advertising campaigns (budgeting, media-planning, implementation, efficiency analysis);
- business extension (partnership development, loyalty programs, product modernization);
- customers relationship management, client base extension;
- event-management.
Responsibilities:
- Bank strategy development: products, technological plan, advertising, PR, marketing, customer base extension;
- modernisation of the bank products on the basis of market research and cost-benefit analysis;
- business processes development;
- cross-sales of bank products;
- advertising campaigns planning;
- control under 2 divisions within department:
Division of customers relationship management:
- customers base segmentation/management/extension;
- cross-sales of bank products;
- individual agreements development and implementation.
PR and marketing division
- market research for products modernization, new products launching, cross-sales and customers base extension;
- special offers development, implementation, efficiency control;
- brand-management: web-site, Facebook, cooperation with mass media (interviews, press-releases), printed/advertising/souvenir products, year report, corporate presents.
- corporate events, team-building.
Achievements:
- regular market research, systematic analysis of products competitiveness;
- products modernization;
- CRM system development;
- creation of 2 web-sites and >20 landing pages;
- brand strategy development;
- corporate event development.