Trade marketing manager / Channel Development manager

Была больше месяца назад

90 000 ₽

49 лет (родилась 27 апреля 1976), не состоит в браке, есть дети

Москва

Занятость

полная занятость

Гражданство

не указано

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 24 года и 1 месяц

- Ноябрь 2006 – работает сейчас
- 19 лет и 2 месяца
In-Store Communication Specialist
Dirol Cadbury, Москва
Обязанности и достижения:
Channel development • Channel development planning • National Trade programs development • National promotional plan development by channels • Creating new communications materials and placement standards • Conducting regular field visits to identify brand issues, barriers and trends Category management projects • Hot zone equipment development Merchandising standards • Defining POSM sets and placement standards for channels • Providing guidelines for new POSM • Developing merchandising standards, printing materials • Monitoring merchandising standards In-store Communication – POSM development • Enhancing POSM for existing product • Development of POSM solutions for new product; • Organizing tenders Research packaging and projects efficiency evaluation Budget planning and controlling Designs development and approval Achievements: • Support more then 10 star-launches and other launches • Development and implementation seasonal limited addition supports (sales increased 2 times) • Created hot zone equipment for category for “Detsty Mir” • Optimization of POSM list for brands and channels and cost for current and new POSM • Update must-stock equipment which was increased visibility of product
- Апрель 2005 – ноябрь 2006
- 1 год и 8 месяцев
Senior Project Manager
ITM (IMS Group), Москва
Обязанности и достижения:
• Project management and new clients attraction; • Project mechanic development, budget calculation and project presentation; • Team management: assign and control execution of tasks, develop staff motivation systems; • Development of new marketing solution Achievements: - developed and won 5 tenders; - signed up 2 new clients (well-known FMCG companies) - managed 4 projects: loyalty program covering 26 cities, yearly merchandising project and 2 ‘mystery shopper’ programs with audit covering 9 cities.
- Ноябрь 2001 – февраль 2005
- 3 года и 4 месяца
Head of Advertising Department
“V Yablochko”, regional retail chain, Москва
Обязанности и достижения:
The chain was established in March 2003, 35 stores in Saratov, Engels and Balakovo were open during two years of work • Planning and managing of marketing activities and events; • Developing and executing of media plans, working with the key suppliers on special marketing and promotional activities; • Developing and managing lotteries, creating and ordering ad modules, information materials and souvenirs. Advertising department responsibilities: development of corporate style and support store opening, which is included: faç ade and interior decoration, production and approval of outdoor advertising, production of staff uniform, and organization of opening events with PR support. I’ve started from the beginning BTL department with 150 promoters, carrying out 20 promo events a month in stores and in the city Advertising Manager for a wholesale company: • Development and coordination of advertising activities in Saratov and region • Working with key suppliers on special marketing and promotional activities • Creation and ordering of ad modules, information materials and souvenirs. • Development and launch of new brands

Образование

- Высшее образование
- Дневная/Очная
- 1998
Саратовский социально-экономический институт (филиал) ФГБОУ ВПО «Российский экономический университет имени Г.В.Плеханова»
Факультет: Промышленный
Специальность: Экономика и управление внешнеэкономической деятельностью

Обо мне

Дополнительные сведения:

Ответственная, целеустремленная, коммуникабельная Литература, путешествие, спорт (плавание, горные лыжи), музыка. Компьютерные навыки: Уверенный пользователь компьютера, свободно владею программами серии Microsoft Office (Word, Excel), 1C Торговля, Corel Draw, Power Point, Internet Explorer.